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Unique Chains and Jewels Limited to Unveil ‘Unigold 18 KT’ — A Bold New Chapter in Contemporary Gold Jewellery

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Unique Chains and Jewels Limited, a leader in fine gold jewellery, is set to launch its exciting new sub-brand, Unigold 18 KT, marking a transformative moment for the 18 KT gold jewellery segment. The grand inauguration will take place on 10th September 2025, from 12:00 PM onwards at Bullion House, Mumbadevi Road, Mumbai.

A Visionary Leap into the Future of 18 KT Gold

Led by industry veterans Prem Mehra (Executive Chairman), Saiyam Mehra (CEO), and Ankit Mehra (COO), Unigold 18 KT represents the brand’s evolution toward modernity while honoring its legacy of craftsmanship. The collection promises a dynamic blend of contemporary design and traditional artistry, catering to today’s discerning gold jewellery consumer.

A Star-Studded Inauguration Ceremony

The launch event will be graced by Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, as the Chief Guest, lending prestige and industry-wide attention to the milestone moment.

Other distinguished Guests of Honour include:

  • Rajesh Rokde, Chairman, GJC 2025–2026 & Director, Rokde Jewellers
  • Prithviraj Kothari, National President, IBJA & MD, RiddiSiddhi Bullions Ltd
  • Kirit Bhansali, Chairman, GJEPC 2025–2026 & Partner, Smital Gems
  • Nitin Khandelwal, Former Chairman, GJC & Co-owner, Khandelwal Jewellers
  • Ashish Pethe, Past Chairman, GJC & Partner, Waman Hari Pethe Jewellers
  • Ashok Minawala, Past Chairman, GJC & Founder, Urja Lab Grown Jewels
  • Avinash Gupta, Vice Chairman, GJC & Owner, Mamraj Mussadilal Jewellers

A Landmark Moment for the Jewellery Industry

The introduction of Unigold 18 KT represents a significant evolution—not just for Unique Chains and Jewels Limited but for the entire gold jewellery market. This launch opens new avenues for retailers and consumers seeking quality 18 KT jewellery that reflects both luxury and accessibility.

The directors extend a warm invitation to all industry peers, partners, and associates to attend the launch and be part of this exciting journey toward a new era in gold jewellery.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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