Unique Chains and Jewels Limited, a leader in fine gold jewellery, is set to launch its exciting new sub-brand, Unigold 18 KT, marking a transformative moment for the 18 KT gold jewellery segment. The grand inauguration will take place on 10th September 2025, from 12:00 PM onwards at Bullion House, Mumbadevi Road, Mumbai.

A Visionary Leap into the Future of 18 KT Gold

Led by industry veterans Prem Mehra (Executive Chairman), Saiyam Mehra (CEO), and Ankit Mehra (COO), Unigold 18 KT represents the brand’s evolution toward modernity while honoring its legacy of craftsmanship. The collection promises a dynamic blend of contemporary design and traditional artistry, catering to today’s discerning gold jewellery consumer.

A Star-Studded Inauguration Ceremony

The launch event will be graced by Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, as the Chief Guest, lending prestige and industry-wide attention to the milestone moment.

Other distinguished Guests of Honour include:

• Rajesh Rokde, Chairman, GJC 2025–2026 & Director, Rokde Jewellers
• Prithviraj Kothari, National President, IBJA & MD, RiddiSiddhi Bullions Ltd
• Kirit Bhansali, Chairman, GJEPC 2025–2026 & Partner, Smital Gems
• Nitin Khandelwal, Former Chairman, GJC & Co-owner, Khandelwal Jewellers
• Ashish Pethe, Past Chairman, GJC & Partner, Waman Hari Pethe Jewellers
• Ashok Minawala, Past Chairman, GJC & Founder, Urja Lab Grown Jewels
• Avinash Gupta, Vice Chairman, GJC & Owner, Mamraj Mussadilal Jewellers

A Landmark Moment for the Jewellery Industry

The introduction of Unigold 18 KT represents a significant evolution—not just for Unique Chains and Jewels Limited but for the entire gold jewellery market. This launch opens new avenues for retailers and consumers seeking quality 18 KT jewellery that reflects both luxury and accessibility.

The directors extend a warm invitation to all industry peers, partners, and associates to attend the launch and be part of this exciting journey toward a new era in gold jewellery.