National News
Zen Diamond redefines romance with its Valentine’s Day collection
A refined diamond edit designed to mark moments of love and togetherness
This Valentine’s Day, let the quiet power of natural diamonds express what words cannot. Zen Diamond India unveils a thoughtfully curated Valentine’s Day collection that celebrates love in its many forms—romantic, enduring, and deeply personal. Designed for modern couples and style-conscious individuals, each piece blends contemporary elegance with timeless sentiment, transforming meaningful moments into lasting memories.
From the poetic Kismet Midnight Heartbeat Bracelet, a celebration of love’s rhythm, to the striking Iris Ruby Heart and Diamond Eye Ring, perfect for a thoughtful Valentine’s gesture, the collection reflects refined craftsmanship and emotional depth. Whether marking a proposal, an anniversary, or simply the joy of togetherness, these designs are crafted to honour love—today and forever.

Zen Pırlanta Heart of Sunshine Ring
At the centre of this radiant design lies a vibrant yellow diamond, sculpted into a heart and encircled by a dazzling halo of natural diamonds. Set on a finely pavé-crafted band, the ring glows with warmth and brilliance. Luminous and celebratory, it is an exquisite choice for proposals, milestone anniversaries, or a memorable Valentine’s Day gift. Every facet captures light with exceptional clarity, creating a piece that reflects the depth, permanence, and joy of true emotion.
Regal Radiance Heart Pendant
From the Love Knot Collection, this elegant necklace pays tribute to enduring bonds through a refined heart-shaped silhouette set with natural diamonds. Graceful and quietly luxurious, the pendant rests close to the heart, making it ideal for romantic evenings, anniversaries, and intimate celebrations. A versatile expression of love, it adds a subtle sparkle to both everyday moments and life’s most meaningful milestones.


Iris Ruby Heart and Diamond Eye Ring
Part of the Iris Collection, this sophisticated ring features a vivid ruby heart framed by shimmering natural diamonds. Designed to transition effortlessly from daily wear to special occasions, it offers a perfect balance of elegance and versatility. Comfortable, expressive, and modern, the ring makes a thoughtful Valentine’s Day gift or a timeless addition to a refined jewellery wardrobe.
Hearts Aglow Diamond Necklace
From the Deck Up Collection, these necklaces reinterpret everyday elegance with a contemporary edge. Featuring delicate rose gold chains adorned with bezel-set diamonds and distinctive pendants in marquise, oval, teardrop, emerald, and baguette silhouettes, each piece blends modern minimalism with enduring brilliance. Designed to move seamlessly from day to night, they are ideal for those who value refined style with subtle impact.


Kismet Midnight Heartbeat Bracelet
A bold yet romantic statement, the Kismet Midnight Heartbeat Bracelet captures the rhythm of love in an expressive design. Perfect for weddings, festive occasions, date nights, and cocktail evenings, it adds emotional depth and graceful charm to any ensemble. Celebrating love in all its forms, the bracelet is equally meaningful for couples marking anniversaries, milestones, or shared memories—each heartbeat immortalised in a sparkling symbol of connection and timeless beauty.
National News
GJEPC Calls for Major Concessions from Upcoming India-EU FTA to Gain Market Access and Double Gem & Jewellery Trade to 10 billion US dollars
Council urges duty-free access, tariff rationalisation and balanced concessions to unlock Europe’s $16 billion jewellery market
With the India-EU Free Trade Agreement (FTA) negotiations nearing conclusion and the upcoming India-EU Summit in New Delhi on 27th January 2026, the Gem & Jewellery Export Promotion Council (GJEPC) has been consistently urging the Govt. to negotiate duty free market access for Indian made jewellery exports to EU. With the gold/silver prices at an upsurge, this will give very significant market advantage to Indian made products.
Strategic Demands
The GJEPC notes that current EU import duties—ranging from 2.5% to 4% on gold, silver, platinum, imitation jewellery and coins —significantly constrain the competitiveness of Indian exporters.
To address this, the Council has formally sought the removal or reduction of these tariffs. In a move to ensure a balanced and mutually beneficial agreement, the GJEPC has also proposed calibrated concessions on select imports from the EU, particularly regarding diamonds and coloured gemstones.

Commenting on the critical nature of these negotiations,Kirit Bhansali, Chairman, GJEPC, said: “We commend the sustained and focused efforts of Hon’ble Prime Minister, Shri Narendra Modi and Commerce and Industry Minister Shri Piyush Goyal in advancing the India-EU FTA negotiations. We have high expectations that this agreement will deliver concrete gains for the gem and jewellery sector.
Tariff reduction on jewellery products is critical to help Indian exporters raise their share in Europe’s large import market, improve margins for MSMEs, and support employment across the value chain.”
A strong FTA is viewed as a catalyst for transforming the Indian export profile. By levelling the playing field, the GJEPC believes Indian exporters can move beyond raw material supply to scale volumes in higher-value jewellery categories, strengthening India’s long-term positioning in the global trade ecosystem.
GJEPC has expressed high expectations for the pact. The apex body is urging the Government of India to secure meaningful, sector-specific outcomes that will significantly expand India’s footprint in the lucrative European gem and jewellery market.
India and the European Union already share a robust bilateral trade relationship in the sector, valued at around US$ 5.15 billion. As of CY2024, India’s exports to the EU stood at US$ 2.7 billion, while imports totaled US$ 2.5 billion.
While exports are currently dominated by cut and polished diamonds (valued at US$ 1.72 billion), followed by gold jewellery (US$ 453 million) and silver jewellery (US$ 85 million), the GJEPC has been highlighting immense, untapped potential in finished jewellery categories.
Bridging the Gap: The Market Opportunity
Current data underscores a significant opportunity for growth:
- Gold Jewellery: The EU-27 imports US$ 11.37 billion annually from the global market. However, imports from India stand at just US$ 468 million, representing a market share of only 4.11%.
- Silver Jewellery: Of the US$ 2.47 billion global import market in the EU, India captures just US$ 104 million (4.2%).
- Imitation Jewellery: India holds a meager 2% share of the EU’s US$ 2.7 billion import market.
- As per ITC Trade Map India has a huge untapped export potential of US$ 16 billion in jewellery products in EU.
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