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GJEPC Calls for Major Concessions from Upcoming India-EU FTA to Gain Market Access and Double Gem & Jewellery Trade to 10 billion US dollars

Council urges duty-free access, tariff rationalisation and balanced concessions to unlock Europe’s $16 billion jewellery market

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With the India-EU Free Trade Agreement (FTA) negotiations nearing conclusion and the upcoming India-EU Summit in New Delhi on 27th January 2026, the Gem & Jewellery Export Promotion Council (GJEPC) has been consistently urging the Govt. to negotiate duty free market access for Indian made jewellery exports to EU. With the gold/silver prices at an upsurge, this will give very significant market advantage to Indian made products.

Strategic Demands

The GJEPC notes that current EU import duties—ranging from 2.5% to 4% on gold, silver, platinum,  imitation jewellery and coins —significantly constrain the competitiveness of Indian exporters.

To address this, the Council has formally sought the removal or reduction of these tariffs. In a move to ensure a balanced and mutually beneficial agreement, the GJEPC has also proposed calibrated concessions on select imports from the EU, particularly regarding diamonds and coloured gemstones.  

Kirit bhansali

Commenting on the critical nature of these negotiations,Kirit Bhansali, Chairman, GJEPC, said: “We commend the sustained and focused efforts of Hon’ble Prime Minister, Shri Narendra Modi and Commerce and Industry Minister Shri Piyush Goyal in advancing the India-EU FTA negotiations. We have high expectations that this agreement will deliver concrete gains for the gem and jewellery sector.

Tariff reduction on jewellery products is critical to help Indian exporters raise their share in Europe’s large import market, improve margins for MSMEs, and support employment across the value chain.”

A strong FTA is viewed as a catalyst for transforming the Indian export profile. By levelling the playing field, the GJEPC believes Indian exporters can move beyond raw material supply to scale volumes in higher-value jewellery categories, strengthening India’s long-term positioning in the global trade ecosystem.

GJEPC has expressed high expectations for the pact. The apex body is urging the Government of India to secure meaningful, sector-specific outcomes that will significantly expand India’s footprint in the lucrative European gem and jewellery market.

India and the European Union already share a robust bilateral trade relationship in the sector, valued at around US$ 5.15 billion. As of CY2024, India’s exports to the EU stood at US$ 2.7 billion, while imports totaled US$ 2.5 billion.

While exports are currently dominated by cut and polished diamonds (valued at US$ 1.72 billion), followed by gold jewellery (US$ 453 million) and silver jewellery (US$ 85 million), the GJEPC has been highlighting immense, untapped potential in finished jewellery categories.

Bridging the Gap: The Market Opportunity

Current data underscores a significant opportunity for growth:

  • Gold Jewellery: The EU-27 imports US$ 11.37 billion annually from the global market. However, imports from India stand at just US$ 468 million, representing a market share of only 4.11%.
  • Silver Jewellery: Of the US$ 2.47 billion global import market in the EU, India captures just US$ 104 million (4.2%).
  • Imitation Jewellery: India holds a meager 2% share of the EU’s US$ 2.7 billion import market.
  • As per ITC Trade Map India has a huge untapped export potential of US$ 16 billion in jewellery products in EU.

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Zithara.AI Partners With Tyaani Jewellery To Enable Smarter Customer Engagement

Collaboration to leverage AI native CRM capabilities for personalised customer interactions and stronger customer relationships

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Zithara.AI, an AI native customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engagement through technology and data driven insights across the brand’s retail operations.

Through the partnership, Tyaani Jewellery will leverage Zithara.AI’s AI native CRM platform to bring greater structure to customer engagement and relationship management. The platform will enable the brand to organise customer information, understand engagement patterns, and create a more connected view of customer interactions. The platform will help Tyaani Jewellery strengthen its approach to customer engagement by enabling more structured and data driven interactions with its customers.

The collaboration is aimed at helping Tyaani Jewellery build stronger relationships with customers beyond individual transactions while creating greater opportunities to increase sales and repeat purchases. By using customer insights to identify relevant engagement opportunities, the platform will support the brand in following up with potential customers, re engaging existing customers and delivering more personalized communication based on customer preferences and purchase behaviour. This can help improve customer conversions, strengthen retention and enable retail teams to turn customer data into actionable insights that contribute to increased sales, stronger customer lifetime value and long term revenue growth.

Speaking about the partnership Manraj Singh, Chief Marketing Officer, Tyaani Jewellery said:

“Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase. As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.”

Varun Kashyap, Co-Founder, Zithara.AI, said:

“Tyaani Jewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us. We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.”

Sridevi Reddy, Co-founder, Zithara.AI, added:

“Customer engagement in jewellery retail is increasingly about understanding the individual behind every transaction. With AI native capabilities, retailers can move from broad based communication towards experiences that are more relevant to customer preferences, behaviour and purchase journeys. Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.”

The partnership reflects the growing role of AI and customer data in shaping the next phase of jewellery retail, where personalised engagement and long term customer relationships are becoming increasingly important. Through the collaboration, Tyaani Jewellery and Zithara.AI aim to create a more connected and data driven approach to customer engagement that supports stronger relationships and the brand’s continued retail growth.

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