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Zen Diamond now available at Pernia’s Pop-Up Shop

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Zen Diamond, a globally renowned fine jewellery brand with a strong presence across 400 stores worldwide, has officially partnered with Purple Style Labs’ owned Pernia’s Pop-Up Shop, India’s largest destination for luxury fashion, to bring an elevated jewellery experience to discerning customers. This collaboration marks Zen Diamond India as the first international fine jewellery chain to join hands with Pernia’s Pop-Up Shop, further cementing its commitment to the Indian luxury market.

In the initial phase, Zen Diamond’s exquisite collection—crafted with 100% natural diamonds—will be available in Delhi, Mumbai, Bangalore and Hyderabad, offering customers a seamless shopping experience. Zen Diamond is already available at Pernia’s Pop-Up Shop in New Delhi, with an aggressive expansion plan set to roll out across other key cities.

Speaking about the collaboration,  Neil Sonawala, Managing Director, Zen Diamond India, said, “We are excited to collaborate with Pernia’s Pop-Up Shop, a name synonymous with luxury and curated excellence. This partnership is a significant milestone in our journey to redefine fine jewellery retail in India. By merging Zen Diamond’s legacy of craftsmanship with Pernia’s Pop-Up Shop’s exceptional reach, we are bringing our exclusive designs closer to fashion-forward consumers who appreciate timeless elegance and natural diamond jewellery.”

Abhishek Agarwal, CEO & Founder, Purple Style Labs, said, “At Pernia’s Pop-Up Shop, we have been dedicated to showcasing the finest in Indian luxury design, bringing together the country’s most celebrated fashion labels. To offer a truly holistic luxury shopping experience, fine jewellery is a natural extension of this vision. Partnering with Zen Diamond is a significant step in this direction – their exquisite craftsmanship and timeless designs perfectly complement our curated collections. By onboarding Zen Diamond, we are expanding beyond fashion, giving our customers the opportunity to pair high-fashion ensembles with elegant, natural diamond jewellery effortlessly.”

With this collaboration, customers can explore Zen Diamond’s meticulously crafted pieces alongside the finest designer apparel, creating a holistic luxury shopping experience. From classic solitaires to contemporary statement pieces, every creation features ethically sourced, natural diamonds, embodying superior craftsmanship and exquisite detailing that cater to a clientele valuing both elegance and authenticity.

Pernia’s Pop-Up Shop continues to revolutionize luxury fashion retail, offering global accessibility to India’s leading designers. By adding Zen Diamond to its curated platform, it further enhances its commitment to providing customers with the finest selections in fashion and jewelleryZen Diamond is now available for purchase on Pernia’s Pop-Up Shop website, offering a seamless shopping experience for fine jewellery enthusiasts.

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Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna

The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region

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Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.

The event was attended by the promoters of the group,  Nitin Khandelwal and Prabha Khandelwal,  Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.

The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.

Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”

Avinash Gupta, Vice Chairman, GJC, said:

“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.

The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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