As we approach the auspicious festival of Akshaya Tritiya, Tanishq, India’s leading jewellery brand from the House of Tata, taps into the natural gemstone jewellery —an emerging category witnessing growing consumer interest in India. Anchored in a curated selection of 100% natural gemstones, this strategic move signals Tanishq’s intent to shape a space defined by authenticity and design-led aesthetics, alongside the introduction of its latest collection, Hues, within this category. Modern women are increasingly seeking pieces that offer distinction, individuality, and a youthful yet refined appeal, and Tanishq responds to this shift, reimagining how natural gemstones are experienced across both everyday and occasion wear.

The idea behind Hues draws inspiration from the fluidity and richness of an Indian summer, where these elements are reinterpreted into sculptural forms and bold contemporary compositions. At the centre of each design lies the gemstone, with contour, structure, and silhouette thoughtfully crafted to enhance its natural vibrance and depth. The range showcases a diverse play of cuts, from classic marquise and intricate tabiz cuts to smooth, cabochon-finished stones, each bringing out a unique character and brilliance. The use of cabochon-cut stones introduces a sculpted, luminous quality, while layered colour compositions and techniques such as bunching and slicing add depth, texture, and a sense of movement—resulting in jewellery that feels dynamic, expressive, and distinctly modern

Crafted exclusively in 18kt gold, Hues reimagines the way gold is experienced this Akshaya Tritiya—moving beyond traditional, investment-led purchases to jewellery that is expressive and meant to be worn. Bringing together a selection of carefully sourced natural-coloured gemstones from regions across the world, such as emeralds, amethysts, citrines, tourmalines, and tanzanites, each stone is 100% natural in origin, sourced with expertise, and selected through rigorous standards for its colour, clarity, and intrinsic character. Backed by transparent pricing, lifetime maintenance, and a 100% exchange value, each piece of the collection reflects not just beauty, but enduring value and authenticity—bringing greater trust and credibility to the natural gemstone jewellery category in India.

At the heart of the campaign is Triptii Dimri, bringing alive the spirit of Hues. The campaign celebrates colour as a powerful form of self-expression, capturing how jewellery becomes an extension of a woman’s mood, individuality, and evolving personal style. Introduced as the face of the campaign, Triptii embodies the spirit of Hues—effortlessly elegant and refreshingly modern, where individuality meets timeless grace. Brought to life through striking visuals, the campaign captures a seamless interplay of colour, form, and emotion, positioning Hues as a reflection of the evolving Indian woman—rooted, radiant, and unapologetically expressive.

Pelki Tshering, Chief Marketing Officer, Titan Company Limited, said:

“We’re excited to reimagine how the modern Indian woman experiences natural gemstones. At a time when jewellery is becoming a true expression of self, gemstones, with their vibrant colour and inherent character, feel instinctively right, inviting her to explore and expand her repertoire. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Triptii brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”

 Garima Maheshwari, Head of Design, Tanishq, said:

“With Hues, we set out to create one of India’s most ambitious design-led explorations of natural gemstone jewellery in recent years. The range draws from the richness of the Indian summer—its lush landscapes and vivid colours—and translates these into jewellery through sculptural silhouettes and fluid compositions. At the heart of this is our focus on natural gemstones as a design-led category, where the stone is not an accent, but the starting point of the design itself. This required an intensive process of gemstone calibration and custom-cut development, ensuring precision in colour, proportion, and harmony across each piece. The result is a collection that is expressive, contemporary, and crafted with a strong point of view on modern Indian design.”

 Triptii Dimri said,

“What I love about this collection of Tanishq, as well as the campaign, is how naturally it brings out the idea of self-expression through different colours. The film captures that simple, instinctive feeling of choosing something based on your mood and how that choice can transform everything around you. With Hues by Tanishq, it feels less about the occasion and more about expressing who you are in the moment, in a way that’s effortless and personal.”

Starting from Rs. 30,000, the range offers a versatile selection designed for both occasions and everyday wear. To mark Akshaya Tritiya, Tanishq presents exclusive festive offers, including up to 20% off on making charges of gold jewellery and on diamond value, along with a flat Rs. 201 off per gram on gold jewellery purchases. Customers can also benefit from the Festival of Exchange, making it an ideal time to upgrade old gold into jewellery that is both meaningful and wearable.