BrandBuzz
Zen Diamond now available at Pernia’s Pop-Up Shop

Zen Diamond, a globally renowned fine jewellery brand with a strong presence across 400 stores worldwide, has officially partnered with Purple Style Labs’ owned Pernia’s Pop-Up Shop, India’s largest destination for luxury fashion, to bring an elevated jewellery experience to discerning customers. This collaboration marks Zen Diamond India as the first international fine jewellery chain to join hands with Pernia’s Pop-Up Shop, further cementing its commitment to the Indian luxury market.
In the initial phase, Zen Diamond’s exquisite collection—crafted with 100% natural diamonds—will be available in Delhi, Mumbai, Bangalore and Hyderabad, offering customers a seamless shopping experience. Zen Diamond is already available at Pernia’s Pop-Up Shop in New Delhi, with an aggressive expansion plan set to roll out across other key cities.

Speaking about the collaboration, Neil Sonawala, Managing Director, Zen Diamond India, said, “We are excited to collaborate with Pernia’s Pop-Up Shop, a name synonymous with luxury and curated excellence. This partnership is a significant milestone in our journey to redefine fine jewellery retail in India. By merging Zen Diamond’s legacy of craftsmanship with Pernia’s Pop-Up Shop’s exceptional reach, we are bringing our exclusive designs closer to fashion-forward consumers who appreciate timeless elegance and natural diamond jewellery.”
Abhishek Agarwal, CEO & Founder, Purple Style Labs, said, “At Pernia’s Pop-Up Shop, we have been dedicated to showcasing the finest in Indian luxury design, bringing together the country’s most celebrated fashion labels. To offer a truly holistic luxury shopping experience, fine jewellery is a natural extension of this vision. Partnering with Zen Diamond is a significant step in this direction – their exquisite craftsmanship and timeless designs perfectly complement our curated collections. By onboarding Zen Diamond, we are expanding beyond fashion, giving our customers the opportunity to pair high-fashion ensembles with elegant, natural diamond jewellery effortlessly.”

With this collaboration, customers can explore Zen Diamond’s meticulously crafted pieces alongside the finest designer apparel, creating a holistic luxury shopping experience. From classic solitaires to contemporary statement pieces, every creation features ethically sourced, natural diamonds, embodying superior craftsmanship and exquisite detailing that cater to a clientele valuing both elegance and authenticity.
Pernia’s Pop-Up Shop continues to revolutionize luxury fashion retail, offering global accessibility to India’s leading designers. By adding Zen Diamond to its curated platform, it further enhances its commitment to providing customers with the finest selections in fashion and jewellery. Zen Diamond is now available for purchase on Pernia’s Pop-Up Shop website, offering a seamless shopping experience for fine jewellery enthusiasts.

BrandBuzz
Celebrate Ganpati with Nishani Studio’s KiraKira Collection

This Ganpati season, elevate your festive style with Nishani Studio, India’s first truly customizable jewellery brand. For Ganpati, the brand’s KiraKira Collection offers a perfect blend of sophistication and sparkle, making it the ideal festive companion.
Featuring predominantly green-hued designs, a color that beautifully complements traditional Indian attire the collection includes intricately designed danglers, bold hoops, and timeless necklaces, bracelets, and rings. Each piece is crafted to pair effortlessly with a silk saree, a festive kurta set, or vibrant Indo-fusion attire.

Suhani Garg, Co-founder of Nishani Studio, shares: “Festivals like Ganpati are about family, tradition, and togetherness but also about expressing yourself with joy and confidence. With Nishani’s KiraKira collection, we wanted to create jewellery that celebrates both modern versatility and timeless Indian elegance. It’s designed to let every woman shine her own way while keeping the festive spirit alive.”





BrandBuzz
THIS ONAM, CELEBRATE ABUNDANCE WITH THE TIMELESS BEAUTY OF PLATINUM

Onam is a season defined by abundance — of joy, togetherness, and new beginnings. This Onam, platinum is more than a festive purchase. It is a celebration of abundance itself.
At a moment when consumers are seeking jewellery that feels both contemporary and lasting, platinum answers with designs that are versatile, distinctive, and deeply meaningful.
From the bold, resilient creations of Men of Platinum to the graceful expressions of Platinum Evara, and the enduring markers of commitment in Platinum Love Bands, every piece tells a story of individuality that is deeply personal and rich with emotional depth.
BrandBuzz
Tryst Collection: Where Bold Geometry Meets Timeless Elegance The Zen Diamond

Tryst Collection is a celebration of modern design, luxurious craftsmanship, and versatile style. True to its name, Tryst symbolizes convergence — of geometric lines and artistic expression, but also of emotions, generations, and celebrations. Designed to be both contemporary and festive, the pieces resonate across occasions and age groups, offering jewellery that is as meaningful as it is striking. Whether dazzling at a wedding, accentuating a festive gathering, or making a statement at a soirée, the Tryst Collection embodies a refined yet versatile elegance that speaks to the modern jewellery connoisseur.

The Tryst Collection Earrings redefine geometric elegance with a bold, ladder-inspired design. Crafted in warm rose gold, each step showcases a smooth inner surface contrasted by an outer edge adorned with brilliant-cut diamonds, creating a sophisticated play of light and texture. Accentuating the design, two sapphires in varying sizes are set into each earring, offering a captivating pop of deep blue against the gold-and-diamond setting. Versatile and timeless, these statement earrings transition seamlessly from intricate bridal attire to contemporary evening looks, perfectly capturing the modern, graceful, and refined spirit of the Tryst Collection.
The Tryst Emerald Necklace reimagines the collection’s ladder motif with a sunbeam-and-flower-inspired silhouette, radiating both structure and softness. Crafted in warm rose gold, the design alternates between polished segments and diamond-encrusted sections, creating a harmonious play of light and texture. Seven square-cut emeralds bloom along the piece like petals in full splendour, their vivid green hues offering a striking contrast to the gold and diamonds. Distinctive and radiant, this necklace captures the vibrant sophistication at the heart of the Tryst collection.


The Tryst Emerald Earrings reinterpret the signature ladder motif in a radiant sunbeam-inspired silhouette, blending geometry with fluid elegance. Crafted in warm rose gold, the design features alternating segments of polished metal and diamond-encrusted rungs, creating a dynamic interplay of shimmer and shine. At the heart of each earring, two square-cut emeralds in vivid green take centre stage, their rich colour offering a striking contrast to the gold and diamonds. These earrings are a bold yet refined reflection of convergence, where generations meet through shared style, where tradition flows seamlessly into modernity, and where festive joy aligns with contemporary flair. Vibrant and versatile, they embody the many emotions and moments jewellery is meant to celebrate.
The Tryst Collection Necklace is a striking expression of modern luxury, featuring a ladder-inspired design that subtly widens towards the centre for a bold focal point. Its outer edges are sculpted in lustrous rose gold, while the inner surfaces shimmer with a fine pavé of brilliant-cut diamonds, offering an elegant contrast of textures. Seven vivid sapphires are thoughtfully placed along the length, their rich blue hues lending depth and drama to the piece. Created as more than just a statement, this necklace represents the coming together of style and sentiment, festivity and elegance. Just as its geometric lines converge, so too does it bring together multiple emotions, making it a piece equally meaningful for weddings, festivals, and modern soirées.

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