BrandBuzz
Zen Diamond now available at Pernia’s Pop-Up Shop
Zen Diamond, a globally renowned fine jewellery brand with a strong presence across 400 stores worldwide, has officially partnered with Purple Style Labs’ owned Pernia’s Pop-Up Shop, India’s largest destination for luxury fashion, to bring an elevated jewellery experience to discerning customers. This collaboration marks Zen Diamond India as the first international fine jewellery chain to join hands with Pernia’s Pop-Up Shop, further cementing its commitment to the Indian luxury market.
In the initial phase, Zen Diamond’s exquisite collection—crafted with 100% natural diamonds—will be available in Delhi, Mumbai, Bangalore and Hyderabad, offering customers a seamless shopping experience. Zen Diamond is already available at Pernia’s Pop-Up Shop in New Delhi, with an aggressive expansion plan set to roll out across other key cities.
Speaking about the collaboration, Neil Sonawala, Managing Director, Zen Diamond India, said, “We are excited to collaborate with Pernia’s Pop-Up Shop, a name synonymous with luxury and curated excellence. This partnership is a significant milestone in our journey to redefine fine jewellery retail in India. By merging Zen Diamond’s legacy of craftsmanship with Pernia’s Pop-Up Shop’s exceptional reach, we are bringing our exclusive designs closer to fashion-forward consumers who appreciate timeless elegance and natural diamond jewellery.”
Abhishek Agarwal, CEO & Founder, Purple Style Labs, said, “At Pernia’s Pop-Up Shop, we have been dedicated to showcasing the finest in Indian luxury design, bringing together the country’s most celebrated fashion labels. To offer a truly holistic luxury shopping experience, fine jewellery is a natural extension of this vision. Partnering with Zen Diamond is a significant step in this direction – their exquisite craftsmanship and timeless designs perfectly complement our curated collections. By onboarding Zen Diamond, we are expanding beyond fashion, giving our customers the opportunity to pair high-fashion ensembles with elegant, natural diamond jewellery effortlessly.”
With this collaboration, customers can explore Zen Diamond’s meticulously crafted pieces alongside the finest designer apparel, creating a holistic luxury shopping experience. From classic solitaires to contemporary statement pieces, every creation features ethically sourced, natural diamonds, embodying superior craftsmanship and exquisite detailing that cater to a clientele valuing both elegance and authenticity.
Pernia’s Pop-Up Shop continues to revolutionize luxury fashion retail, offering global accessibility to India’s leading designers. By adding Zen Diamond to its curated platform, it further enhances its commitment to providing customers with the finest selections in fashion and jewellery. Zen Diamond is now available for purchase on Pernia’s Pop-Up Shop website, offering a seamless shopping experience for fine jewellery enthusiasts.
BrandBuzz
Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry
Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart
Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.
The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.
For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.
Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.
With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.
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