Zen Diamond, a globally renowned fine jewellery brand with a strong presence across 400 stores worldwide, has officially partnered with Purple Style Labs’ owned Pernia’s Pop-Up Shop, India’s largest destination for luxury fashion, to bring an elevated jewellery experience to discerning customers. This collaboration marks Zen Diamond India as the first international fine jewellery chain to join hands with Pernia’s Pop-Up Shop, further cementing its commitment to the Indian luxury market.

In the initial phase, Zen Diamond’s exquisite collection—crafted with 100% natural diamonds—will be available in Delhi, Mumbai, Bangalore and Hyderabad, offering customers a seamless shopping experience. Zen Diamond is already available at Pernia’s Pop-Up Shop in New Delhi, with an aggressive expansion plan set to roll out across other key cities.

Speaking about the collaboration,  Neil Sonawala, Managing Director, Zen Diamond India, said, “We are excited to collaborate with Pernia’s Pop-Up Shop, a name synonymous with luxury and curated excellence. This partnership is a significant milestone in our journey to redefine fine jewellery retail in India. By merging Zen Diamond’s legacy of craftsmanship with Pernia’s Pop-Up Shop’s exceptional reach, we are bringing our exclusive designs closer to fashion-forward consumers who appreciate timeless elegance and natural diamond jewellery.”

Abhishek Agarwal, CEO & Founder, Purple Style Labs, said, “At Pernia’s Pop-Up Shop, we have been dedicated to showcasing the finest in Indian luxury design, bringing together the country’s most celebrated fashion labels. To offer a truly holistic luxury shopping experience, fine jewellery is a natural extension of this vision. Partnering with Zen Diamond is a significant step in this direction – their exquisite craftsmanship and timeless designs perfectly complement our curated collections. By onboarding Zen Diamond, we are expanding beyond fashion, giving our customers the opportunity to pair high-fashion ensembles with elegant, natural diamond jewellery effortlessly.”

With this collaboration, customers can explore Zen Diamond’s meticulously crafted pieces alongside the finest designer apparel, creating a holistic luxury shopping experience. From classic solitaires to contemporary statement pieces, every creation features ethically sourced, natural diamonds, embodying superior craftsmanship and exquisite detailing that cater to a clientele valuing both elegance and authenticity.

Pernia’s Pop-Up Shop continues to revolutionize luxury fashion retail, offering global accessibility to India’s leading designers. By adding Zen Diamond to its curated platform, it further enhances its commitment to providing customers with the finest selections in fashion and jewellery. Zen Diamond is now available for purchase on Pernia’s Pop-Up Shop website, offering a seamless shopping experience for fine jewellery enthusiasts.