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Gargi Launches ‘Ultimate Cheat Code’ – The Sparkling Fix for Life’s Little Blunders

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Gargi by P. N. Gadgil & Sons is giving the classic sorry-not-sorry a glow-up. With the launch of its latest brand campaign, The Ultimate Cheat Code, Gargi positions itself as the go-to gifting solution for those everyday missteps that words alone can’t fix.

Forgot an anniversary? ‘Borrowed’ your sister’s favourite bag without asking? Promised to call back and… didn’t? We’ve all been there. Gargi’s new campaign leans into these relatable moments with a wink and a sparkle, offering jewellery as the ultimate get-out-of-trouble card.

A series of three digital films highlighting a different ‘oops’ moment will roll out through April and May 2025. The first film is live and running across YouTube, Instagram, Facebook, and top Marathi entertainment channels, including Star Pravah, Sony Marathi, and Colors Marathi. The campaign is also being showcased in theatres across Pune, Delhi, Indore, Nagpur, Thane, and Vashi.

Speaking about this, Aditya Modak, Co-founder of Gargi, said, “In today’s world, how we make amends has evolved. It’s not just about saying sorry but showing up with something that reflects thought and intent. The Ultimate Cheat Code captures this shift with wit and emotion, reminding people that sometimes, a thoughtful gift speaks louder than words.”

Backed by the legacy of P. N. Gadgil & Sons, Gargi has quickly carved its own space in India’s fashion jewellery segment with designs that are elegant, accessible, and crafted for today’s generation. Available across 4000+ pin codes, the brand has been expanding its offline footprint, with exclusive stores in cities like Pune, Thane, Indore, Aurangabad and Delhi NCR. With initiatives like celebrity collaborations, festive collections, and now The Ultimate Cheat Code, Gargi continues to blend emotion, aesthetics, and storytelling, making it a name to watch in India’s modern jewellery market.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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