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Zeenat Aman Leads Tyaani’s ‘Forces of Tyaani’, redefining ageless glamour

 Tyaani Jewellery has flipped the script on conventional beauty narratives with its new campaign, Forces of Tyaani, featuring none other than Zeenat Aman.

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The legendary star of 1970s Bollywood—still radiant, still relevant—takes centre stage to prove that glamour doesn’t fade; it evolves. The Forces of Tyaani campaign isn’t just a tribute to Zeenat Aman—it’s a declaration that timeless women, like timeless jewels, never lose their shine.

By spotlighting Aman, Tyaani challenges the industry’s youth fixation and acknowledges an expanding truth: India’s older women are reshaping the luxury jewellery market. They’re affluent, self-assured, and seek pieces that speak to permanence rather than passing trends.

This marks a high point in the ongoing ‘Forces of Tyaani’ campaign, which has already spotlighted icons like Shefali Shah, Rasika Dugal, Tillotama Shome, Shweta Tripathi, Jiya Shankar, Shalini Pandey, Kalki Koechlin, Jim Sarbh, Kusha Kapila among others. With Zeenat Aman’s arrival, the narrative finds its showstopper moment: a legend whose charisma has outlasted eras and whose spirit resonates across generations.

In the campaign film,  Zeenat Aman faces the camera with unapologetic poise. “I am—and will remain—the Zeenat Aman, today, tomorrow, forever. They don’t make icons like they used to.”

Karan Johar, founder of  Tyaani says  “To have THE Zeenat Aman headline ‘Forces of Tyaani’ is nothing short of a dream. Her presence has outlasted eras, her words have reshaped narratives, and her legacy stands untamed by time. At Tyaani, we have always believed that individuality is the rarest form of luxury — and Zeenat Aman embodies that truth in every sense.”

At the heart of the collection is Tyaani’s uncut diamond jewellery. This technique, developed in the 18th century and cleverly re-engineered by Tyaani for their modern muses, is celebrated for its lightness and brilliance. Unlike traditional techniques, the stones are set without wax, allowing light to pass through and enhance their natural lustre. Each jewel reflects Tyaani’s balance of traditional technique and contemporary vision, mirroring Zeenat Aman’s own timeless-yet-modern appeal.

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GlamBuzz

Jennifer Lopez Stuns in her ‘Desi’ look at the Lavish Udaipur Wedding of Heiress Netra Mantena and Vamsi Gadiraju

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Udaipur witnessed one of its grandest celebrations as Indian-American heiress Netra Mantena, daughter of pharmaceutical billionaire Rama Raju Mantena and Padmaja, married Vamsi Gadiraju, co-founder and CTO of Superorder. The couple’s four-day festivities, held from November 21 to 24, 2025, drew an impressive guest list of global celebrities, business magnates, and high-profile personalities.

The wedding ceremony on November 23 was a magnificent daytime affair—yet it was Jennifer Lopez who captured the world’s attention with her impeccably styled ‘desi’ look. JLo attended the celebrations in a blush-pink Swarovski crystal saree specially designed by Manish Malhotra, paired with an elegant off-shoulder blouse. Elevating her ensemble further, she wore striking pieces from Manish Malhotra Jewellery, including a dual-toned emerald necklace, earrings, and a maang tikka featuring more than 168 carats of emeralds.

The wedding also saw appearances from notable names such as Kalpesh Mehta, Viraf Sarkari, Paris Hilinski, and a star-studded Bollywood lineup including Shah Rukh Khan, Ranveer Singh, Madhuri Dixit, Shahid Kapoor, Jacqueline Fernandez, Nora Fatehi, Janhvi Kapoor, Arjun Kapoor, and Kriti Sanon, who performed during the pre-wedding festivities. Dia Mirza added grace to the celebrations as the host of the mehendi evening.

With opulence, cultural splendour, and the presence of international icons, Netra and Vamsi’s Udaipur wedding has already become one of the most talked-about events of the year.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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