GlamBuzz
Mouni Roy appointed brand ambassador for LGD brand Ivana Jewels
Surat-based lab-grown diamond brand Ivana Jewels has appointed actress Mouni Roy as its brand ambassador recently and launched its first television commercial, marking a major push in its national expansion strategy
.The company plans to open 150 stores across India by March 2030, expanding beyond its stronghold in North and Central India to South India next year.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.

The ad campaign featuring Mouni Roy, titled “See it. Wear it. Believe it,” highlights Ivana’s focus on style, confidence, and self-expression. Moving away from the usual focus on lab-grown diamond specifications, the film centers on elements consumers value today—design, individuality, and the joy of wearing jewelry that feels personal.
“Our campaign with Mouni celebrates individuality and authenticity, the core of what Ivana stands for,” said Ayushi Jindal, co-founder, Ivana.

Ivana, which recently raised Rs 2 crore in seed funding from Avinya Ventures, is aiming for a four- to fivefold jump in revenue to Rs 60 crore by FY26. The brand is following a hybrid retail model of company-owned and franchise stores, with 12-15 new outlets expected this fiscal.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.
GlamBuzz
Ranbir Kapoor Joins PNG Jewellers as the new Ambassador, Ushering in a New Chapter of Legacy and Modernity
The association with the B-town A-lister will fuel PNG’s visibility across markets, amplifying legacy via endorsements, advocacy, and brand-led initiatives
PNG Jewellers, one of India’s most revered jewellery houses with a legacy dating back to 1832, announces Bollywood icon Ranbir Kapoor as its new brand ambassador. With his effortless blend of heritage, credibility and contemporary appeal, Ranbir Kapoor marks an exciting new chapter in PNG Jewellers’ journey as the brand strengthens its national presence.
Founded in Maharashtra and now expanding confidently across India and beyond, PNG Jewellers is steered by Dr. Saurabh Gadgil with a clear, forward-looking vision. The association with Ranbir Kapoor reflects the brand’s evolution while remaining deeply rooted in its values of trust, craftsmanship and legacy. As the youngest generation of the legendary Kapoor family of Bollywood, Ranbir’s legacy in movies and his correspondingly massive fan base of Hindi movie lovers make this association a watershed moment for the jewellery brand’s next phase of growth across age demographics in India.



This association will commence in January 2026, with Ranbir Kapoor joining PNG Jewellers as an ambassador alongside the existing brand face. His role will focus on strengthening the brand’s visibility nationally, reinforcing trust, and amplifying PNG Jewellers’ legacy through endorsements, advocacy and brand-led initiatives. While there is no specific collection launch tied to this collaboration, the partnership itself signals a significant milestone in the brand’s long-term growth strategy in national retail expansion.

Speaking on the association, actor Ranbir Kapoor said, “PNG Jewellers stands for a legacy that has endured for generations, built on trust and values that truly resonate with me. Being part of a brand that respects tradition while embracing the future feels like a very natural association, and I am proud to join them on this journey.”
Sharing his excitement about the association and its far-reaching impact on the brand, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, added, “Ranbir Kapoor represents the perfect balance of heritage and modern aspiration. Just as PNG Jewellers has evolved over decades while staying true to its roots, Ranbir has carried forward an iconic legacy with authenticity and relevance. This partnership is not just about visibility, but about shared values and a common vision for the future.”

With this association, PNG Jewellers continues to reinforce its position as a symbol of enduring trust, evolving legacy and timeless elegance, creating a powerful connection between tradition and contemporary India.



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