GlamBuzz
Mouni Roy appointed brand ambassador for LGD brand Ivana Jewels
Surat-based lab-grown diamond brand Ivana Jewels has appointed actress Mouni Roy as its brand ambassador recently and launched its first television commercial, marking a major push in its national expansion strategy
.The company plans to open 150 stores across India by March 2030, expanding beyond its stronghold in North and Central India to South India next year.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.
The ad campaign featuring Mouni Roy, titled “See it. Wear it. Believe it,” highlights Ivana’s focus on style, confidence, and self-expression. Moving away from the usual focus on lab-grown diamond specifications, the film centers on elements consumers value today—design, individuality, and the joy of wearing jewelry that feels personal.
“Our campaign with Mouni celebrates individuality and authenticity, the core of what Ivana stands for,” said Ayushi Jindal, co-founder, Ivana.
Ivana, which recently raised Rs 2 crore in seed funding from Avinya Ventures, is aiming for a four- to fivefold jump in revenue to Rs 60 crore by FY26. The brand is following a hybrid retail model of company-owned and franchise stores, with 12-15 new outlets expected this fiscal.
With lab-grown diamonds gaining popularity among younger consumers, Ivana is strengthening its presence across offline and digital channels to tap into the growing demand for affordable, sustainable jewellery.
GlamBuzz
Prit Kamani Unveils Three New Jriti Riwaaz Collections At SSI 2026 Mumbai
Actor Launches Silver-Rimmed Eyewear, Premium Mobile Covers, and Veer Raakhi Collection At The 4th Edition Of The Silver Show Of India
Adding glamour and innovation to the 4th Edition, of the Silver Show of India (SSI) 2026 Mumbai, actor Prit Kamani unveiled three distinctive collections from Jriti Riwaaz, a brand known for its premium silver gifts, idols, and festive essentials.
The newly launched collections included premium mobile covers adorned with intricate 925 silver motifs, stylish silver-rimmed goggles that blend luxury with individuality, and the Veer Raakhi Collection, a thoughtfully crafted range of silver rakhis celebrating the cherished bond between siblings.
Jriti Riwaaz showcased its creative approach to silver craftsmanship through products that combine tradition with contemporary design. The silver-rimmed eyewear accessories emerged as a key attraction, reflecting the brand’s vision of transforming silver into a modern style statement.
The unveiling added to the excitement at SSI 2026 Mumbai, where leading manufacturers and brands from across the country are presenting innovative silver creations and new-age product concepts to the trade. The event continues to serve as a prominent platform for showcasing the evolving possibilities of the silver industry.
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