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VICENZAORO JANUARY 2026 – Focus was on the new paradigm of jewellery in which heritage, identity and technology converge

TRENDVISION, JEWELLERY AS A CULTURAL SYSTEM IN THE AI ERA

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The second day of Vicenzaoro January featured a transformative seminar titled “CODED COUTURE – Jewellery as cultural code in the age of Artificial Intelligence.” Hosted by Paola De Luca of Trendvision Jewellery + Forecasting, the event explored a new paradigm where heritage, identity, and advanced technology converge.

The session presented a vision of jewelry as a “dynamic archive” rather than a static accessory. Key highlights included: Jewellery as Data: Design is shifting from pure aesthetics to “written” systems utilizing biometric and personal data, making the jewelry a biological extension of the wearer.The Digital Twin: Pieces now exist in two realms—as tactile physical artifacts and as evolving digital assets secured by blockchain technology. Technological Talismans: Cultural heritage and emotional memories are being encapsulated into complex geometries, creating modern talismans that transcend physical boundaries.

VO VINTAGE: CULTURE AND LEADING FIGURES IN ITALIAN WATCHMAKING AT THE CENTRE OF THE EVENT
VO Vintage further enriches its role as a showcase for enthusiasts and collectors by becoming an opportunity for cultural dissemination and discussion among experts. The second day of IEG’s timepiece and fine vintage jewellery event saw some of Italy’s leading figures in the sector take part in a discussion entitled “The States General of Vintage,” held in the Canova Room. The panel, moderated by Michele Mengoli, editor-in-chief of Watch Insanity, editor Jacopo Giudici, and Bruno Bergamaschi, co-founder of Watchouse , featured dealers Marco Cesari, Andrea Foffi, Stefano Mazzariol, Tony Musumeci and Antonio Nocco. The meeting highlighted how interest in rare and niche timepieces is growing steadily in the vintage sector, aided by the dissemination of information by experts and enthusiasts on social media. At the same time, the audience continues to expand and become younger, showing growing attention towards original products and lesser-known brands. Not only that, but product choices also reflect a move away from traditional gender-based distinctions.

The early afternoon of today also saw a presentation of the book “History of Italian Watchmaking. From the 14th Century to the Rebirth of Made in Italy” by Ugo Pancani. My work aims at highlighting the Italian excellence that contributed to the birth and development of mechanical watchmaking from the 14th century to present day. Vicenzaoro was the stage that kicked off this story: the inspiration came exactly from here; from a watch I saw on display at one of the previous editions of VO Vintage. Moderated by Rai News deputy director Luigi Monfredi, the event explored Italy’s role in the development of global watchmaking, starting from a book that intermingles art, science, literature and craftsmanship through the stories and insights of great scientists, inventors, artists and artisans: from Dante to Leonardo da Vinci via Galileo Galilei. Also speaking alongside the author were Carlo Maria Ceppi and Carlo Fontana, two leading figures in contemporary Italian watchmaking.

THE JEWELLERY INDUSTRY: ECONOMIC OVERVIEW, BETWEEN SIGNS OF CONFIDENCE AND PROSPECTS

Yesterday, on the opening day of Vicenzaoro, Club degli Orafi Italia and Intesa Sanpaolo presented an analysis of the jewellery industry’s macroeconomic and sectoral scenarios. The sector is operating in a complex international context that is affecting market dynamics, but still maintains a significant role at European level with exports amounting to €8.1 billion.

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International News

Hong Kong International Jewellery Show opens, showcases global designs and trends

Twin fairs bring together 4,000 exhibitors from 40+ countries, highlighting luxury brands, innovative gold technologies, antique treasures and emerging design talent.

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The 42nd Hong Kong International Jewellery Show, organised by the Hong Kong Trade Development Council (HKTDC), opens today at the Hong Kong Convention and Exhibition Centre (HKCEC) and runs for five consecutive days until 8 March. It is held concurrently with the 12th Hong Kong International Diamond, Gem & Pearl Show which opened on Monday (2 March) at Asia World-Expo and concludes on 6 March. The two shows bring together some 4,000 exhibitors from over 40 countries and regions, forming the world’s largest one-stop jewellery marketplace.

Jenny Koo, Deputy Executive Director of the HKTDC, said: “Alongside the expanded Hall of Fame, the show will feature the debut of the Hard Pure Gold Pavilion and the Hong Kong Watch Manufacturers Association Pavilion. Furthermore, Uzbekistan is participating for the first time with a delegation of 10 companies, showcasing a wide range of gold jewellery. Through diversified exhibit profiles, we aim to create more collaboration opportunities for the industry and reinforce Hong Kong’s status as a global jewellery trading hub.”

Kent Wong, Chairman of the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem & Pearl Show Fair Organising Committee, said: “Hong Kong is an international trade and sourcing centre and our twin jewellery shows play a pivotal role. Continuing the successful ‘Two Shows, Two Venues’ format, the fairs attract global jewellery professionals for sourcing and networking, helping the industry capture the latest global market trends.”

International brands converge, key zones expand

At the Hong Kong International Jewellery Show, the Hall of Fame has expanded by over 40%, welcoming more renowned international jewellery brands. Among them, Turkish exhibitor Hosgor Kuyumculuk Mucevherat Ticaret Limited Sirketi (Booth: CEC 3B-D15) presents a 35.5-carat diamond necklace that combines exquisite craftsmanship with brilliant radiance. Another highlight is the Hall of Extraordinary, which features exhibitors such as Hong Kong’s Glamour Fine Jewelry Enterprise Company (Booth: CEC GH-C16), showcasing a bracelet featuring Colombian emeralds paired with diamonds and rubies in a radiant and luxurious style.

New pavilions highlight oriental aesthetics

With hard pure gold technologies gaining popularity in the Chinese Mainland, the Hard Pure Gold Pavilion (Booth: CEC 3E-F02) features 11 exhibitors organised by the World Gold Council. The pavilion showcases innovative techniques that produce harder, lighter and brighter gold pieces capable of setting a variety of gemstones. Also, the Hong Kong Watch Manufacturers Association Pavilion highlights crossover craftsmanship between jewellery setting and watchmaking.

The fairs also feature several events celebrating oriental aesthetics. Today, the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited presented the awards for the Hong Kong International Fashion Chuk Kam Jewellery Design Competition. The competition encourages designers to create culturally rich and commercially viable gold jewellery for the ASEAN and the Middle East markets. Tomorrow (5 March) will see the awards presentation of the inaugural International Fei Cui Jewellery Design Competition, organised by the Hong Kong Jade Association, honouring designers who skilfully blend jadeite with global cultural elements.

Antique treasures and cutting-edge design

Antique jewellery remains highly sought-after by collectors and high-end customers for its historical value and craftsmanship. The Antique & Vintage Jewellery Galleria presents an array of rare pieces, including a bi-colour enamel diamond piece from World Coins Co., Ltd. (Booth: CEC CH-N12), with a history spanning over a century. 

Design pieces are equally captivating, the Designer Galleria welcomes 10 Korean designers this year. Together with the Young Jewellery Designer Arena, participated by the Asia Pacific Creator Association and the Asia Jewelry Culture Design and Crafts Association, about 50 designer exhibitors will showcase their diverse creativities in the fairground.

The HKTDC continues to nurture local talents in the jewellery industry. In partnership with the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited, Hong Kong Jewellery & Jade Manufacturers Association, Hong Kong Jewelry Manufacturers’ Association, and Diamond Federation of Hong Kong, the 27th Hong Kong Jewellery Design Competition returns under the theme “Pure Elegance – Natural Beauty”, offering a stage for local professional designers and students. The awards ceremony will be held tomorrow (5 March) at the HKCEC, with winning pieces on display to demonstrate innovative design.

E-commerce and technology empower industry growth

To help exhibitors expand into the Chinese Mainland market and develop their online sales channels, the fairs continue the collaboration with Taobao Tmall. For the first time, the fairs also welcome Douyin, partnering with influencers and KOLs for on-site live streaming to promote exhibitors’ products. On 7 March, a seminar will feature experts discussing the latest online marketing trends and tactics.

Another seminar on 5 March will explore how AI and new technologies enhance competitiveness, optimise production, and drive product innovation in the jewellery industry.

Engaging events to connect and inspire

A diverse lineup of events will be held to foster industry dialogue. These include a seminar by Dr. Jack Ogden, a distinguished British historian and jewellery authority, who will analyse the evolution of jewellery craftsmanship and changing aesthetic tastes throughout history. The jewellery parades will highlight themes such as intangible cultural heritage jewellery, curated selections from the Antique & Vintage Jewellery Galleria, as well as highlights from the Hall of Extraordinary, Designer Galleria, and gold jewellery.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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