The second day of Vicenzaoro January featured a transformative seminar titled “CODED COUTURE – Jewellery as cultural code in the age of Artificial Intelligence.” Hosted by Paola De Luca of Trendvision Jewellery + Forecasting, the event explored a new paradigm where heritage, identity, and advanced technology converge.

The session presented a vision of jewelry as a “dynamic archive” rather than a static accessory. Key highlights included: Jewellery as Data: Design is shifting from pure aesthetics to “written” systems utilizing biometric and personal data, making the jewelry a biological extension of the wearer.The Digital Twin: Pieces now exist in two realms—as tactile physical artifacts and as evolving digital assets secured by blockchain technology. Technological Talismans: Cultural heritage and emotional memories are being encapsulated into complex geometries, creating modern talismans that transcend physical boundaries.

VO VINTAGE: CULTURE AND LEADING FIGURES IN ITALIAN WATCHMAKING AT THE CENTRE OF THE EVENT
VO Vintage further enriches its role as a showcase for enthusiasts and collectors by becoming an opportunity for cultural dissemination and discussion among experts. The second day of IEG’s timepiece and fine vintage jewellery event saw some of Italy’s leading figures in the sector take part in a discussion entitled “The States General of Vintage,” held in the Canova Room. The panel, moderated by Michele Mengoli, editor-in-chief of Watch Insanity, editor Jacopo Giudici, and Bruno Bergamaschi, co-founder of Watchouse , featured dealers Marco Cesari, Andrea Foffi, Stefano Mazzariol, Tony Musumeci and Antonio Nocco. The meeting highlighted how interest in rare and niche timepieces is growing steadily in the vintage sector, aided by the dissemination of information by experts and enthusiasts on social media. At the same time, the audience continues to expand and become younger, showing growing attention towards original products and lesser-known brands. Not only that, but product choices also reflect a move away from traditional gender-based distinctions.

The early afternoon of today also saw a presentation of the book “History of Italian Watchmaking. From the 14^th Century to the Rebirth of Made in Italy” by Ugo Pancani. My work aims at highlighting the Italian excellence that contributed to the birth and development of mechanical watchmaking from the 14^th century to present day. Vicenzaoro was the stage that kicked off this story: the inspiration came exactly from here; from a watch I saw on display at one of the previous editions of VO Vintage. Moderated by Rai News deputy director Luigi Monfredi, the event explored Italy’s role in the development of global watchmaking, starting from a book that intermingles art, science, literature and craftsmanship through the stories and insights of great scientists, inventors, artists and artisans: from Dante to Leonardo da Vinci via Galileo Galilei. Also speaking alongside the author were Carlo Maria Ceppi and Carlo Fontana, two leading figures in contemporary Italian watchmaking.

THE JEWELLERY INDUSTRY: ECONOMIC OVERVIEW, BETWEEN SIGNS OF CONFIDENCE AND PROSPECTS

Yesterday, on the opening day of Vicenzaoro, Club degli Orafi Italia and Intesa Sanpaolo presented an analysis of the jewellery industry’s macroeconomic and sectoral scenarios. The sector is operating in a complex international context that is affecting market dynamics, but still maintains a significant role at European level with exports amounting to €8.1 billion.