National News
Jos Alukkas Unveils New Website For A Seamless Online Jewellery Shopping Experience
Video-Led Discovery, Swipe-Based Browsing, AR Try-On and a Simplified Checkout Experience
Jos Alukkas, a trusted name in quality, innovation and contemporary jewellery in India, has unveiled its new website, introducing a mobile-first digital experience to make jewellery shopping convenient. Built around the way customers browse on their smartphones, the renewed website offers a faster, more intuitive and visually engaging way for consumers to explore jewellery collections online.

The new digital platform features a more intuitive layout, with clearer product categorisation and presentation, an expanded selection of videos and increased use of model imagery to help consumers explore jewellery and visualise how the pieces can be styled. The landing page brings together key product categories and essential shopping features, giving customers a more streamlined starting point for browsing collections, discover new designs and navigate the website with ease.

Moving beyond conventional category catalogues, the website introduces the ‘Discover’ section where customers can explore designs through videos featuring jewellery styled on models showcasing the jewellery.
Taking inspiration from social media, the enhanced website features a swipe-based browsing option allowing the younger generation to interact with designs from the wide range of collections. Customers can also like the videos and return to their favourites later, making online shopping more personal and engaging. Additionally, customers browsing the website on their phones can use the AR try-on feature, enabling them to explore jewellery from the comfort of their homes.
The website also has a technological upgrade; the checkout process has been limited to 2 steps for existing customers. This makes the journey from selecting jewellery to completing a purchase more convenient.
Speaking on the new website launch, John Alukkas, Managing Director, Jos Alukkas said:

“At Jos Alukkas, we have always believed in delivering the best shopping experience for our customers. Our redesigned website reflects this commitment while catering to the evolving digital preferences of consumers. The upgraded platform brings together interactive product discovery, video-led storytelling and a more seamless shopping journey.”
Through this re-designed website, Jos Alukkas aims to offer a seamless online jewellery shopping experience, creating a digital destination where customers can explore, engage with and shop effortlessly.
National News
Mavitrra Launches Karwa Chauth Fine Jewellery Collection, Celebrating Love and Festive Elegance
A Curated Edit Of Statement Jewellery and Contemporary Designs Brings Together Traditional Craftsmanship, Precious Gemstones and Modern Festive Style
Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, has launched its Karwa Chauth fine jewellery collection, celebrating the spirit of love, togetherness and festive elegance through a curated selection of statement jewellery and contemporary designs.
Karwa Chauth is a celebration of love, commitment and cherished traditions, with jewellery playing an important role in festive dressing. Reflecting these sentiments, Mavitrra’s collection brings together rich gemstone colours, timeless Indian jewellery influences and contemporary design aesthetics, offering pieces suited to traditional celebrations as well as modern festive wardrobes.
The collection features a selection of distinctive designs, including Mavitrra Red Velvet Grace, Mavitrra Vintage Majesty, Mavitrra Emerald Earrings, Mavitrra Emerald Gold Bangle, Mavitrra Blue Grace, Mavitrra Phoenix Feather, Mavitrra Swarnika Jhumkas and. Each piece reflects the brand’s approach to creating jewellery that combines individuality, craftsmanship and a sense of occasion.
The edit explores a range of colours and design expressions, from the rich appeal of rubies and kundan-inspired aesthetics to the timeless elegance of emeralds and the understated sophistication of sapphires. Traditional jewellery forms sit alongside contemporary silhouettes, allowing the collection to complement a variety of festive looks.
Speaking about the launch, Bindu Sharma, Founder & Creative Director, Mavitrra said:

“Karwa Chauth celebrates love, commitment and the traditions that bring people closer. With this collection, we wanted to create jewellery that reflects the emotion of the occasion while embracing the individuality of the modern woman. Our approach brings together the timeless appeal of Indian jewellery with contemporary design sensibilities, creating pieces that feel special for festive celebrations and can be cherished long after the occasion has passed.”
With its focus on statement pieces and versatile designs, the collection offers options for different Karwa Chauth occasions, from traditional family celebrations to intimate festive evenings. The selection brings together classic Indian jewellery influences and modern styling possibilities, allowing each piece to make a distinctive impression.
Through this launch, Mavitrra continues to explore the relationship between meaningful occasions, personal style and fine jewellery. The Karwa Chauth collection celebrates the emotions associated with the festival while offering contemporary designs that can be cherished and worn beyond the festive season.
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