BrandBuzz
Gargi By P N Gadgil & Sons Kicks Off The Festive Season With Mithila Palkar In New Campaign, Putting Silver At The Heart Of Every Celebration
From Festive Dressing To Thoughtful Gifting, The Campaign Brings “Silver For The Life You Lead” To Life With A Fresh, Youthful Take On The Season
As India gets ready to enter its festive season, Gargi by P N Gadgil & Sons (PNGS) is kicking off the celebrations with a new campaign featuring actor and brand ambassador Mithila Palkar, placing silver at the centre of the festivities. Built around the brand thought “Silver for the life you lead”, the campaign celebrates the versatility of 925 sterling silver and how it can move seamlessly from everyday moments to festive occasions, personal style and meaningful gifting.
Rather than viewing festive jewellery only through the lens of grand occasions, Gargi’s latest campaign takes a more relatable approach, presenting silver as jewellery that keeps pace with real lives. With Mithila at the heart of the campaign, the visuals capture the many ways silver can become part of the festive season, whether it is dressing up for celebrations, choosing something special for yourself or finding a thoughtful gift for someone you love.
The campaign also expands the conversation around silver beyond festive dressing, spotlighting Gargi’s Bliss Collection and Kids’ Collection as thoughtful gifting choices for the festive season. While the Bliss Collection offers elegant pieces suited to gifting someone special, the Kids’ Collection brings playful and meaningful options for younger celebrations. Together, the collections highlight silver as a versatile way to mark relationships and occasions across generations.
At the centre of the campaign is Mithila Palkar, whose association with Gargi enters another festive chapter. Known for her effortless and relatable persona, Mithila brings a sense of ease to the campaign, reflecting Gargi’s belief that jewellery should complement the life you lead rather than dictate how you celebrate it.
Speaking about the campaign, Aditya Modak, Co-Founder, Gargi by P N Gadgil & Sons, said:
“Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing. We wanted this campaign to capture that shift and put silver right where it belongs, in the middle of real celebrations and real lives. With ‘Silver for the life you lead’, we are not asking people to save their jewellery for a special occasion; we are saying that every occasion can be special when you choose something that feels like you.
Mithila brings that thought to life beautifully. She has an effortless way of making every look feel personal, and that is exactly what we wanted this festive campaign to feel like.”
The campaign further brings attention to Gargi’s ongoing festive offers on selected 925 sterling silver jewellery, including the Bliss Collection and Kids’ Collection, giving customers an opportunity to explore thoughtful gifting options while shopping for the festive season.
With this campaign, Gargi aims to make silver an integral part of festive dressing and gifting, while strengthening its positioning as a brand that brings accessible, expressive and versatile jewellery to different moments of life.
The campaign will roll out across Gargi’s digital and social media platforms, retail stores and other consumer touchpoints through the festive season.
About Gargi by P N Gadgil & Sons
Gargi by P N Gadgil & Sons is a well-known fashion jewellery brand that redefines contemporary style with its innovative designs. Backed by the legacy of P N Gadgil & Sons, established in 1832, Gargi has built an expanding retail presence across India. The brand offers accessible and stylish jewellery across 925 sterling silver and certified natural diamond categories, with a focus on design, craftsmanship and quality. Gargi continues to build its presence across occasions and generations through jewellery designed for the way people live, celebrate and express themselves today.
Social media handle of Gargi and Spokesperson
Gargi Website –https://www.gargi.shop/Gargi Instagram – https://www.instagram.com/gargibypng/ Gargi LinkedIn – https://www.linkedin.com/company/gargibypng/?originalSubdomain=in
Aditya Modak LinkedIn –https://www.linkedin.com/in/aditya-modak-9a8393102/
Media Agency
Glocal Brand Solution
Aarya Raut – 8484809115
LinkedIn handles to be tagged in social media posts if needed
Shashi Pankaj LinkedIn Profile – https://in.linkedin.com/in/shashi-pankaj-a7a35958
Rahul Patil LinkedIn Profile – https://in.linkedin.com/in/rahul-patil-90a457260
Rohan Phadke LinkedIn Profile – https://www.linkedin.com/in/rohan-phadke-5ba072125/
Sarang Wadekar LinkedIn Profile – https://www.linkedin.com/in/sarang-wadekar-646b8729
Neeraja Inamdar LinkedIn Profile – https://www.linkedin.com/in/neeraja-inamdar-955410144/
Rucha Pendse LinkedIn Profile – https://www.linkedin.com/in/ruchapendse
BrandBuzz
Diamonds That Don’t Cost A kidney: KISNA Spotlights Affordable 9KT Diamond Jewellery In Latest Campaign Film
- The latest film uses an exaggerated medical scenario and offbeat humour to highlight how real diamond and gold jewellery can be more accessible than consumers may assume
- KISNA continues to position 9KT Diamond Jewellery as an accessible entry point for Gen Z and young consumers aspiring to own real diamond and gold jewellery
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has unveiled the second film in its ongoing campaign series for 9 Karat Diamond Jewellery. Taking a fun and unconventional route, the film uses exaggerated humour to show young consumers that owning real diamond and gold jewellery can be far more accessible than they may imagine.
Designed to connect with Gen Z and younger consumers, KISNA’s 9KT Diamond Jewellery brings together real diamonds, real gold, contemporary designs and skilled craftsmanship at pocket-friendly price points. With a wide variety of designs suited to different personalities, styles and everyday occasions, the collection makes it easier for younger consumers to consider their first diamond purchase, self-purchase or gifting.
Speaking on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“For many young consumers, fine jewellery can still feel like a big-ticket purchase. Our 9KT Diamond Jewellery brings together real diamonds and gold, contemporary designs and trusted craftsmanship at more approachable price points. Through this campaign, we are challenging that perception with humour and a language that feels fresh and relatable, while staying true to our philosophy of ‘Khushi ke har pal ke liye KISNA’.”
About the film:
Set inside a dimly lit clinic, the film follows a young man who appears ready to sell his kidney to arrange money for a gold ring. When the doctor asks him why, he casually replies, “Ek sone ki anguthi leni thi.”
The doctor quickly points him towards KISNA’s 9 Karat Jewellery, leaving the young man visibly regretting the drastic step he was about to take. The humour comes from the absurdity of the situation and the realisation that owning gold and diamond jewellery does not have to involve such extreme measures.
The film lands the thought with the voice-over, “Sona lene ke liye aapko yeh sab nahi karna padega.” Through the playful scenario, KISNA reinforces its larger 9KT proposition: real diamonds and real gold, coupled with contemporary designs and craftsmanship, at price points that make fine jewellery more approachable for the next generation.
The film is the second instalment in KISNA’s 9KT Diamond Jewellery ad series, which uses quirky, humorous storytelling to make fine jewellery communication more relatable and engaging for young consumers, while reinforcing KISNA’s promise of being part of khushi ke har pal.
Link to the film:
Watch the 9KT campaign film:
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