BrandBuzz
DAIMANTÉ Strengthens Bridal Segment With Launch Of ‘Bridal Trousseau – Talisman Collection’
From Celestial Motifs To Iconic Talismans, DAIMANTÉ Presents Modern Bridal Jewellery Crafted For Lifelong Wear
This wedding season, brides are moving beyond heavy occasion-only jewellery and investing in meaningful pieces they can wear long after the celebrations end. DAIMANTÉ’s lab-grown diamond creations make for the perfect bridal trousseau additions, modern Talismans that blend sentiment, symbolism, and everyday luxury.
DAIMANTÉ is a new-age jewellery brand from Caratix Jovella Pvt. Ltd., It is positioned as an AI-led, green luxury brand that combines artificial intelligence assisted design with traditional craftsmanship to create jewellery that reflects modern values without losing emotional depth.
From celestial motifs to floral-inspired silhouettes, here are standout picks every bride can add to her wedding wardrobe this season:
Build Your Bridal Trousseau with Meaningful Keepsakes from DAIMANTÉ
1. Hanzel – Hamsa Hand Pendant
A symbol of protection, happiness, and positivity, Hanzel is designed for brides stepping into a new chapter with optimism and grace. Inspired by the Hamsa hand, this pendant makes for a meaningful addition to bridal trousseaus perfect for wedding travels and everyday wear post-marriage.
Available in: White Gold, Yellow Gold, Rose Gold
2. Plucky – Evil Eye Pendant
Designed to ward off negativity and bring good fortune, Plucky is a chic modern talisman for brides who believe in meaningful jewellery. Its contemporary silhouette makes it ideal for haldi celebrations, honeymoon styling, or everyday wear.
Available in: Yellow Gold, White Gold, Rose Gold
3. Miss Bug – Bug Pendant
Whimsical yet luxurious, Miss Bug celebrates individuality, luck, and playful elegance. This charming pendant is perfect for brides looking to add personality to their trousseau while keeping things refined. Ideal for brunches, mehendi looks, and destination wedding outfits.
Available in: Yellow Gold
4. Eternia – Infinity Pendant
A timeless symbol of forever love, Eternia celebrates eternal bonds and new beginnings. This elegant pendant makes for a meaningful bridal keepsake and a beautiful reminder of forever promises.
Available in: Yellow Gold
5. Plume – Feather Pendant
Inspired by feathers that represent freedom, courage, and new beginnings, Plume is ideal for brides entering a new phase of life. Its elegant silhouette works beautifully for cocktail nights, honeymoon dinners, and post-wedding celebrations.
Available in: White Gold, Rose Gold, Yellow Gold
6. Folia – Clover Leaf Pendant
A symbol of luck, prosperity, and fresh beginnings, Folia is perfect for brides starting a beautiful new journey. Its delicate clover motif adds timeless charm to both wedding festivities and everyday styling.
Available in: Rose Gold, Yellow Gold, White Gold
From intimate wedding celebrations to honeymoon memories and everyday newlywed style, DAIMANTÉ’s talisman collection ensures brides invest in jewellery that carries meaning long after the wedding day.
BrandBuzz
De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love
Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter
There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.
De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.
The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.
Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–
“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”
The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.
The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.
Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.
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