BrandBuzz
Aditya Roy Kapoor Joins GIVA To Flip The Gifting Script – Men Want Gifts Too
Bollywood’s Most Effortlessly Stylish Star Fronts GIVA MEN Groundbreaking Men’s Silver Line In A Campaign For Men Who Command Attention
GIVA, India’s fastest-growing fine jewellery brand, today announced the launch of Men Want Gifts Too, a cultural movement and campaign that turns the lens on men, demanding they be seen, celebrated, and gifted. Bollywood star Aditya Roy Kapoor leads the charge as the face of GIVA’s Men’s Silver line.
It began with a question. Before the campaign, before the film, before the star, GIVA took to social media and asked India something nobody had thought to ask before: #ChahiyeKyaLadkonko? The response was instant, overwhelming, and deeply felt. Men and the people who love them spoke up. They wanted to be seen. They wanted to be gifted. They wanted their moment. GIVA listened.
The answer to #ChahiyeKyaLadkonko is now a full-fledged movement, brought to life in a brand film starring Aditya Roy Kapoor. In the film, Aditya is seen scrolling through his phone, telling his girlfriend how other men are being gifted by their partners this and that, everything he quietly wishes for. The moment turns with a smile: his girlfriend has already ordered him a GIVA men’s silver piece. He loves it. The film is warm, funny, and unmistakably real.
Ishendra Agarwal, Founder, GIVA, speaking at the launch:
“At GIVA, we have always believed that jewellery is for everyone. For too long, men have stood on the sidelines of gifting culture, admiring what their friends received, quietly wishing someone would think of them. When we asked #ChahiyeKyaLadkonko on social media, India answered louder than we expected.
‘Men Want Gifts Too’ is our way of saying: it’s your turn. Our men’s silver collection is crafted for the modern man — understated, confident, and worth celebrating. We couldn’t think of anyone better than Aditya Roy Kapoor to embody exactly that spirit.”
GIVA Men Silver is for the man who commands attention without trying. Chains, rings, bracelets, and kada, each piece crafted for the modern Indian man who knows exactly who he is, and meaningful enough to gift on any day that deserves to be remembered.
The GIVA Men Silver collection, crafted in 925 sterling silver, starts at ₹799. Find your favourite pick at giva.com or at a GIVA store near you.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Nuwa’, A Natural Diamond Collection Inspired By Nature’s Finest Creations
NUWA Celebrates The Beauty Of Nature Through Exquisite Natural Diamonds, Contemporary Craftsmanship, and Modern Luxury
Malabar Gold & Diamonds has unveiled NUWA, a new natural diamond jewellery collection inspired by the intricate patterns, textures, and subtle details found in nature. Conceived as a celebration of modern luxury through the lens of the natural world, Nuwa draws inspiration from the intricate details that often go unnoticed, from the striking rhythm of stripes and honeycombs to the fluid formations and organic patterns shaped by the earth itself.
Crafted in 18kt and 14kt gold with a touch of global sophistication, Nuwa features natural diamonds elevated through coloured gemstones, ceramic colour enamelling, and multi-tone rhodium finishes. The collection balances structure and softness, creating jewellery that feels refined, versatile, and relevant across occasions. Each design interprets nature’s pattern play through intricate detailing, fluid forms, and a distinctly modern aesthetic.
The latest edition of NUWA by Malabar Gold & Diamonds celebrates modern luxury through natural diamonds, drawing inspiration from nature’s finest creations and global design influence.
As part of the collection, acclaimed actress Kareena Kapoor Khan continues as the face of Nuwa. Known for her effortless elegance, confidence, and enduring appeal, she perfectly reflects the collection’s celebration of individuality, modern femininity, and timeless sophistication.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:
“At the heart of this collection is an appreciation for pattern play – the intricate textures, formations, and details that quietly shape the world around us. With Nuwa, we wanted to translate that beauty into a contemporary diamond collection that feels sophisticated, versatile, and relevant to today’s woman. Every piece reflects a balance between intricate craftsmanship and effortless elegance, creating jewellery that can be worn and appreciated across occasions and generations.”
The collection has been designed for women who appreciate understated luxury and meaningful design. Inspired by the harmony that exists in nature, Nuwa combines delicate detailing with strong visual character, offering a distinctive expression of modern diamond jewellery.
With Nuwa, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that combine craftsmanship, design innovation, and contemporary luxury while remaining rooted in timeless inspiration.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.