National News
VAJRA INDUSTRY RESEARCH AND ACADEMIC MEET (VAIRAM) 2025 organised by GJEPC, IIT Madras inaugurated in Chennai
The Vajra Industry Research and Academic Meet (Vairam) 2025, a joint effort by GJEPC and InCent LGD IIT Madras, was officially introduced at the IITM Research Park in Chennai.
Madras at IITM Research Park, Chennai, was unveiled by Prof. V Kamakoti, Director, IIT Madras, Prof M S Ramachandra Rao, InCent-LGD, IIT Madras, Mr. Manish Jiwani, Co-Convener, LGD Committee, GJEPC and Mr. Sabyasachi Ray, Executive Director, GJEPC among other dignitaries and industry experts.
The workshop features several panel discussions. “Beyond Gems: Next-Generation Applications of OLab-Grown Diamonds” explores LGDs’ potential in various industries beyond jewellery. “Lab-Grown Diamond Growth and Treatment Recipes and Challenges” delves into the intricacies of CVD and HPHT methods. “Diamond Quality Checks and Certification” addresses the crucial need for standardised quality control for gems, jewellery, and seeds. “Lab Grown Diamond Machines and Processing Equipment” will highlight the importance of indigenous equipment manufacturing to bolster India’s self-reliance. The workshop has drawn 150 + participants from the industry.
Key Takeaways
Diamond Quality Checks & Certification:
- Advanced treatments challenge LGD grading and certification accuracy.
- Key challenges: ensuring grading accuracy, standardization, and detecting undisclosed synthetics.
- Emphasis on advanced testing methods, tech-driven grading, and industry consistency.
- Traceability of tested items is a major issue.
- LGDs are both supplementary and complementary to the diamond industry.
- Mimicking natural diamond growth patterns in LGDs remains a challenge.
LGD Growth & Treatment Recipes: Key Takeaways
- Increasing nitrogen in HPHT accelerates growth, benefiting gem-quality diamonds but not other industrial uses.
- Focus on optimizing growth parameters, impurity control, and enhancement for superior diamonds.
- Challenges include consistency, reducing defects, scalability, and reliance on high-purity raw materials.
- Future focus on refining processes, improving sustainability, and enhancing research-industry collaboration.
Diamond Quality Checks & Certification (Continued): Key Takeaways
Strengthening quality assurance frameworks is essential to ensure consumer trust globally.
Grading LGDs differs from natural diamonds, especially in color; secondary reference masters needed.
Labs must assess hue saturation and intensity, not just color for LGDs.
Clarity characteristics differ due to metallic inclusions in LGDs.
Color grading challenges arise in borderline clusters where AI struggles.
LGDs are cut for perfection, unlike natural diamonds, which are cut for weight retention.
National News
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000
KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.
Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.
Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,
“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”

Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,

“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.
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