National News
VAJRA INDUSTRY RESEARCH AND ACADEMIC MEET (VAIRAM) 2025 organised by GJEPC, IIT Madras inaugurated in Chennai
The Vajra Industry Research and Academic Meet (Vairam) 2025, a joint effort by GJEPC and InCent LGD IIT Madras, was officially introduced at the IITM Research Park in Chennai.
Madras at IITM Research Park, Chennai, was unveiled by Prof. V Kamakoti, Director, IIT Madras, Prof M S Ramachandra Rao, InCent-LGD, IIT Madras, Mr. Manish Jiwani, Co-Convener, LGD Committee, GJEPC and Mr. Sabyasachi Ray, Executive Director, GJEPC among other dignitaries and industry experts.
The workshop features several panel discussions. “Beyond Gems: Next-Generation Applications of OLab-Grown Diamonds” explores LGDs’ potential in various industries beyond jewellery. “Lab-Grown Diamond Growth and Treatment Recipes and Challenges” delves into the intricacies of CVD and HPHT methods. “Diamond Quality Checks and Certification” addresses the crucial need for standardised quality control for gems, jewellery, and seeds. “Lab Grown Diamond Machines and Processing Equipment” will highlight the importance of indigenous equipment manufacturing to bolster India’s self-reliance. The workshop has drawn 150 + participants from the industry.
Key Takeaways
Diamond Quality Checks & Certification:
- Advanced treatments challenge LGD grading and certification accuracy.
- Key challenges: ensuring grading accuracy, standardization, and detecting undisclosed synthetics.
- Emphasis on advanced testing methods, tech-driven grading, and industry consistency.
- Traceability of tested items is a major issue.
- LGDs are both supplementary and complementary to the diamond industry.
- Mimicking natural diamond growth patterns in LGDs remains a challenge.
LGD Growth & Treatment Recipes: Key Takeaways
- Increasing nitrogen in HPHT accelerates growth, benefiting gem-quality diamonds but not other industrial uses.
- Focus on optimizing growth parameters, impurity control, and enhancement for superior diamonds.
- Challenges include consistency, reducing defects, scalability, and reliance on high-purity raw materials.
- Future focus on refining processes, improving sustainability, and enhancing research-industry collaboration.
Diamond Quality Checks & Certification (Continued): Key Takeaways
Strengthening quality assurance frameworks is essential to ensure consumer trust globally.
Grading LGDs differs from natural diamonds, especially in color; secondary reference masters needed.
Labs must assess hue saturation and intensity, not just color for LGDs.
Clarity characteristics differ due to metallic inclusions in LGDs.
Color grading challenges arise in borderline clusters where AI struggles.
LGDs are cut for perfection, unlike natural diamonds, which are cut for weight retention.
National News
Platinum Guild International India Strengthens Consumer Visibility Ahead Of Wedding Season
Launches A Hyperlocal Consumer Visibility Programme Across Key Markets To Drive Consideration For Platinum Jewellery
Platinum Guild International (PGI) India has announced a focused hyperlocal activation programme ahead of the upcoming wedding season, aimed at strengthening consideration for platinum jewellery across key markets. The programme will run from mid-June to mid-July 2026.
Designed to deliver high reach and frequency across premium catchments, the initiative aims to increase visibility for platinum jewellery closer to key consumer decision-making moments. Building on the momentum of Platinum Season of Love and Men of Platinum: Chosen by Mahi, PGI India is extending its consumer engagement efforts through a market-by-market activation approach that brings platinum closer to consumers during an important purchase occasion.
The programme will leverage a mix of digital and phygital platforms, including targeted digital campaigns, intent-based audience targeting, geo-targeted media across premium catchments, MyGate activations in affluent residential communities, and metro branding in Kolkata and Chennai.
The wedding season is an important period for jewellery purchase and gifting. Platinum is increasingly emerging as a meaningful choice for wedding gifting, offering consumers a distinctive way to celebrate important relationships and milestones. Through this hyperlocal programme, the focus is to build visibility where purchase journeys begin, strengthen consideration for platinum jewellery, and support retail partners across key markets as consumers prepare for an important buying season.
The initiative reflects PGI India’s continued commitment to strengthening category relevance for platinum jewellery. By creating high-frequency visibility across key consumer touchpoints, the programme aims to support retail growth during one of the most important buying periods.
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