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Average price of natural-diamond jewellery rises by 2.7%: NDC

The average price of natural-diamond jewelry across all product categories rose 2.7% to $2,360, according to a report from the Natural Diamond Council (NDC) and trend analysis company Tenoris.

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The organization also researched other leading trends, including shape, size and clarity, which are all important factors in indicating consumer preferences,

The companies collected data from over 2,000 independent jewelers across the US.

Round diamonds remained the most popular, comprising 82% of center stones in natural-diamond jewelry sold in 2024. However, fancy shapes, particularly ovals and marquises, have gained share over the year. Last year, consumers began moving away from purchasing 1-carat diamonds, opting for larger ones as their center stone, the NDC found. Diamonds between 2 and 2.24 carats have seen increased popularity, up 18% during the year and accounting for 10% of the market.

Bridal comprised 33% of all diamond-jewelry sales in 2024. Meanwhile, the average price of wedding sets rose 31% as consumers bought larger stones and more expensive metals. Overall, jewelry sales across all product segments gained 5% last year, the NDC said.

“Consumers still prize natural diamonds for their unique and timeless status as an emotional gift to celebrate life’s milestones,” the organization added.

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DiamondBuzz

Motorsport Meets High Jewellery: Hannah St John Turns Heads with ‘La Velocita’ Diamond Necklace at F1 Event

A 25-carat, 1,800-diamond Masterpiece Inspired by Formula 1 circuits Takes Centre Stage at the Glamour on the Grid ahead of the Australian Grand Prix

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At the glamorous lead-up to the Australian Grand Prix, Hannah St John, partner of Liam Lawson, made a striking statement at the Glamour on the Grid event with a one-of-a-kind diamond necklace that seamlessly blended motorsport and haute jewellery.

Titled “La Velocit” (The Speed), the necklace was crafted by Australian atelier Martin Rogers Jewellery. The extraordinary piece features approximately 1,800 diamonds totalling 25 carats, intricately arranged to trace the outlines of iconic Formula 1 circuits from the global racing calendar.

A true testament to craftsmanship, the necklace required an estimated 250–300 hours of meticulous handwork, including weeks dedicated solely to precision diamond setting. Valued at around AUD $500,000 (approximately $350,000 USD), the piece stands as a bold fusion of speed, design, and luxury artistry.

Blurring the lines between engineering inspiration and fine jewellery, “La Velocità” captured attention across the paddock, proving that Formula 1’s influence extends far beyond the track.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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