GlamBuzz
Aura Bling Jewels Redefines The Mangalsutra With The Saubhagya Collection With Nehha Pendse
Contemporary Designs That Blend Tradition, Versatility and Everyday Elegance
The new collection presents the mangalsutra for today’s woman through lightweight, contemporary designs with interchangeable pendants and Italian-design chains, supported by a digital-first campaign ‘Rooted, Not Restricted’.
Nashik, 5th August 2026: Aura Bling Jewels has unveiled the Saubhagya Collection, a contemporary mangalsutra line launched alongside its new brand campaign, ‘Rooted, Not Restricted’, starring film and television actress Nehha Pendse.
Crafted for the modern Indian woman, the collection brings together 25 lightweight designs, in an 18K gold-plated finish with anti-tarnish protection built to move as effortlessly as she does. Blending understated elegance with everyday versatility, each piece transitions seamlessly from workwear to festive wear to westernwear, while staying true to the mangalsutra’s timeless symbolism.
The Saubhagya Collection gives the mangalsutra a fresh, contemporary identity—one that reflects how today’s women live, dress and express themselves. Featuring interchangeable pendants paired with sophisticated Italian-designed chains, the collection offers a rare mix of versatility, elegance and innovation in a single design.
The launch marks another milestone in Aura Bling Jewels’ journey as a design-led jewellery brand built on everyday elegance, further strengthening its growing portfolio of thoughtfully crafted, contemporary pieces.
Powering it all is the digital-first campaign, ‘Rooted, Not Restricted’, which captures the evolving aspirations of modern women who seek jewellery that effortlessly blends heritage with versatility. Through a series of striking campaign films and digital assets featuring Nehha Pendse, Aura Bling Jewels reimagines the mangalsutra as a contemporary symbol of tradition, thoughtfully designed to complement everyday wardrobes.
Commenting on the launch, Neha Kotawar, CEO & Co-Founder, and Anant Jadhav, CMO & Co-Founder, Aura Bling Jewels, said:
“We’ve always believed elegance should be part of everyday life, not reserved for special occasions. The Saubhagya Collection reflects this philosophy by giving the mangalsutra a contemporary expression through lightweight craftsmanship, versatile design and everyday wearability. With ‘Rooted, Not Restricted’, we hope to encourage women to embrace tradition in a way that feels authentic to their lifestyles.”
Speaking about her association with Aura Bling Jewels, actress Nehha Pendse said:
“The mangalsutra has always represented love and commitment, but I believe it can also reflect confidence and individuality. What I love about Aura Bling’s collection is that it allows women to celebrate tradition while expressing their own personal style. That’s exactly what ‘Rooted, Not Restricted’ stands for, and I’m delighted to be associated with this campaign.”
Designed and crafted in Nashik, the Saubhagya Collection reflects Aura Bling Jewels’ deep-rooted commitment to Indian craftsmanship, reimagined for contemporary lifestyles. Guided by its philosophy of ‘Elegance for Everyday’, the brand continues to push the boundaries of modern jewellery blending premium craftsmanship, thoughtful design and everyday wearability into every piece.
Collection Highlights:
- Officially titled the Saubhagya Collection, 25 designs launching now, with 10 more to follow
- Designed for everyday wear with lightweight construction, 18K gold plating, anti-tarnish protection and hypoallergenic materials
- Interchangeable pendants paired with Italian design chains, a first-of-its-kind offering in the category
- The collection is available at prices starting from INR 2,499
- Currently available on AuraBlingJewels.com, and at the Aura Bling Jewels’ showroom in Nashik, Maharashtra
GlamBuzz
Bollywood Meets Business Legacy: Ranbir Kapoor Praises PNG Jewellers Chairman’s Raw New Memoir, Choosing Gold
An Avid Reader Of Real-Life Stories, Ranbir Kapoor Calls Choosing Gold “Rare” For How It Treats Failure, Not As A Footnote, But As The Making Of An Instinct
Stories of resilience from business leaders often inspire individuals across all walks of life, and this time, it was Bollywood superstar Ranbir Kapoor who shared his appreciation for the profound insights in Choosing Gold, the debut memoir of Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, when presented with a copy by the author recently.
Released nationally by Penguin Random House India, Choosing Gold traces the mindset that built the 194-year-old legacy of PNG Jewellers and that of its Chairman and Managing Director, Dr. Saurabh Gadgil. During their interaction, Ranbir Kapoor revealed he was excited to dive deep into the book after being drawn to its premise, praising its raw reflection on legacy, choices, tough decisions, learnings from failures and overcoming setbacks. Ranbir is an avid reader and appreciates real life stories and autobiographies.
Dr. Saurabh Gadgil, CMD of PNG Jewellers, said:
“Writing Choosing Gold meant resisting the temptation to rewrite my past with the clarity I only have now. I wanted the honesty of what I actually knew and felt in each moment, not the polished version hindsight gives you. Sharing this book with Ranbir led me to have one of the more meaningful conversations I’ve had about the book. We come from very different worlds, but the weight of legacy, and the discomfort of choosing the harder path, turned out to be something we both recognized in each other’s lives.
If even one reader finishes this book and makes their next difficult decision with a little more courage, I’ll consider it to have done its job.”
Sharing his thoughts about the book, Ranbir Kapoor said:
“I love reading autobiographies and real-life stories, because the best ones don’t just tell you what someone achieved, they show you what it cost them and what they were willing to risk. Choosing Gold caught my attention immediately, and the title says it all: this isn’t a story about one big break, it’s about a series of hard, deliberate choices made again and again, often against the safer option. What struck me most is how Saurabh writes about failure, not as a footnote before the success, but as something that actually shaped his instincts. That’s rare in this genre.
Building a legacy like his isn’t about a single moment of vision; it’s about the discipline to keep choosing the harder path when an easier one is right there. That mindset is what makes this book worth reading, whether or not you’re in business at all.”
Choosing Gold offers a candid look into leadership and resilience beyond balance sheets. Formally celebrated at an exclusive Mumbai event featuring actor Madhuri Dixit, the memoir is available across PNG Jewellers stores, pngjewellers.com, Amazon, and leading bookstores nationwide. Ranbir Kapoor and Madhuri Dixit, both are brand ambassadors for PNG Jewellers.
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