Kalyan Jewellers, one of the most trusted and leading jewellery brands, recently unveiled two new showrooms in the United Arab Emirates, located at Al Nahda (Sharjah) and Al Mankhool (Dubai). The grand openings were marked by the presence of Indian actress Sreeleela, who inaugurated both showrooms to an enthusiastic turnout of fans and patrons.

With these launches, Kalyan Jewellers’ presence in the UAE now spans 22 locations, strengthening its position as one of the most prominent jewellery retailers in the region. The celebratory events in Sharjah and Dubai witnessed large crowds, with customers lining up to be part of the festivities and catch a glimpse of the popular actress. The atmosphere was electric, reflecting the excitement and anticipation surrounding the brand’s continued growth in the region.

Speaking at the launch, Sreeleela said, “It’s truly a delight to be a part of Kalyan Jewellers’ grand showroom launches in the UAE. The brand has always stood for trust and elegance, and I believe their beautiful collections bring together heritage and contemporary design in a way that resonates with customers across generations. I’m honoured to be part of this special celebration.”

Commenting on the milestone, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “The overwhelming response to the launches in Sharjah and Dubai is a testament to the deep trust customers have placed in us. Our continued expansion in the UAE reflects our commitment to offering an exceptional shopping experience, marked by transparency, craftsmanship, and customer-first service. We are excited to welcome more patrons into the Kalyan family with these two new showrooms.”

The showrooms offer a world-class retail ambience and house Kalyan Jewellers’ extensive collections across gold, diamond, uncut, and precious stone jewellery. To mark the occasion, the brand has introduced exclusive inaugural offers, including a flat 50% off on making charges, valid until 30th June 2025. Additionally, customers shopping for AED 3,000 or more stand a chance to win a free flight ticket, with 50 lucky winners to be selected across Dubai. This offer is valid until 31st July 2025. The two offers can be availed across all their UAE showrooms.

At Kalyan Jewellers, customers receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies—underscoring the brand’s commitment to trust and quality.

The new showrooms will also feature Kalyan’s exclusive house brands, including Muhurat– Wedding Jewellery, Mudhra – handcrafted antique jewellery, Nimah – Temple Jewellery, Glo – dancing diamonds, Ziah – solitaire-like diamond jewellery, Anokhi – uncut diamonds, Hera – daily wear diamonds, Rang – precious stone jewellery, and the newly launched Lila – coloured stones and diamond jewellery.

Kalyan Jewellers has officially reopened its redesigned showroom in Bhubaneswar, unveiling a modern and immersive retail environment that blends the brand’s traditional roots with a fresh, contemporary appeal. The transformation introduces an upgraded in-store experience, featuring elegant interiors, enhanced comfort, and a broader selection of jewellery collections.

The revamped showroom now offers a spacious layout and premium ambiance, displaying a comprehensive range of gold, diamond, and precious stone jewellery. Customers can explore signature collections from Kalyan’s in-house brands, including Muhurat for bridal jewellery, Mudhra for handcrafted antique pieces, Nimah temple jewellery, Ziah and Glo diamond lines, and Lila, the brand’s newest collection featuring coloured gemstones and diamonds.

Speaking on the occasion, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said: “Our vision with this relaunch is to provide a seamless, immersive retail environment that caters to our customers’ evolving tastes while maintaining our core promise of quality and trust. This showroom embodies our commitment to innovation and customer-centric service.”

To celebrate the reopening, Kalyan Jewellers has introduced a series of exclusive launch offers. Shoppers will receive 0.5 grams of gold free with every 10-gram gold purchase, delivering added value on their buys. Additionally, the brand’s Kalyan Special Gold Board Rate—the lowest standardized gold rate across all its showrooms—will be applicable for customers in Bhubaneswar.

Every purchase at the showroom will also be backed by Kalyan Jewellers’ trusted 4-Level Assurance Certificate, which guarantees product purity, lifetime free maintenance, detailed product documentation, and transparent exchange and buy-back policies. This reinforces the brand’s continued dedication to trust, quality, and long-term value.

The Bhubaneswar showroom relaunch is a key milestone in Kalyan Jewellers’ growth strategy, reflecting its commitment to elevating the customer journey through thoughtfully designed spaces, transparent pricing, and timeless craftsmanship.

The House of AVR Swarna Mahal Jewellers, a name synonymous with legacy and craftsmanship for over 97 years, proudly announces the launch of its revolutionary new high jewellery brand — D•REN. This marks a bold step forward in India’s luxury jewellery landscape, combining heritage, innovation, and contemporary elegance.

D•REN (pronounced “D-Ren”), with its philosophy of High Jewellery Reimagined, is designed for the discerning connoisseur. The inaugural flagship boutique, a lavish 2,500 sq. ft. space located on the 4th floor of AVR Swarna Mahal Jewellers, Anna Nagar, Chennai, opens to the public on June 1st, 2025. With plans underway to expand across Tier 1 cities in India and globally, D•REN is set to redefine the fine jewellery experience.

A Brand Born from Legacy, Elevated by Design

D•REN stands as a distinct identity within the AVR Swarna Mahal Group — combining the group’s hallmark craftsmanship with cutting-edge design, rare gemstones, and contemporary storytelling. The brand’s signature is drawn from the symbolism of the lotus — timeless, graceful, and powerfully feminine.

From bold statement pieces to delicately refined silhouettes, D•REN’s collections are a fusion of luxury, vintage flair, and architectural elegance. Each creation embodies exceptional craftsmanship, blending ancient techniques with modern technology to present high jewellery in a never-seen- before narrative.

An Experience in ‘Silent Luxury’

D•REN isn’t just jewellery — it is a curated experience. The boutique’s interiors are styled in muted opulence, with tones of vintage gold, ivory blush, and sage green echoing the brand’s visual identity. With a focus on by-invite-only unveilings and bespoke client interactions, D•REN celebrates silent luxury — understated, intentional, unforgettable.

Arvind Swamy — The Face of AVR Swarna Mahal Group

In a landmark association, renowned actor and style icon Arvind Swamy joins as the Brand

Ambassador of AVR Swarna Mahal Group.

“I am drawn to D•REN’s commitment to craftsmanship, innovation, and elegance. The brand’s philosophy resonates with my own values,” says Arvind Swamy. “AVR Swarna Mahal has an unmatched legacy — D•REN is a natural evolution that represents the future of Indian high jewellery to the world.”

Meet the Visionaries Behind D•REN

The launch of D•REN is led by the fifth generation of the AVR Swarna Mahal legacy, under the strategic guidance of:

* A.B.S. Sanjjay – Managing Director

* S. Saumyha – Joint Managing Director

* A.V.R. Siddhanth – Director

* A.V.R. Shree Smaran – Director

Together, they envision taking the heritage of AVR Swarna Mahal to global heights through this elevated brand expression.

A.B.S. Sanjjay – Managing Director

“With D•REN, we are setting a new benchmark in the high jewellery segment. It is not merely about creating jewellery, but crafting an experience that speaks to the soul — something that defines who you are and what you stand for.”

S. Saumyha – Joint Managing Director

“D•REN is about silent luxury — a feeling of elegance that doesn’t need to shout. It’s about confidence, timeless femininity, and individuality. We’ve designed every touchpoint to reflect that ethos.”

A.V.R. Siddhanth – Director

“This is our design revolution. D•REN is where grit meets grace, tradition meets innovation. Our collections tell stories — from stars to cities — and are crafted to resonate with modern connoisseurs who seek depth and distinction.”

A.V.R. Shree Smaran – Director

“We’re proud to launch D•REN at Chennai. This brand is just the beginning — a launchpad to take Indian artistry and high jewellery to the world. D•REN is a promise that every masterpiece has a story waiting to be worn.”

The Collection: A Journey of Discovery

D•REN’s debut collections invite you on a journey — from cosmic wonders to global artistry. The house presents three key thematic chapters:

1. Pret – Effortless elegance for everyday opulence

2. Haute Couture – Dramatic, high-fashion pieces with sculptural artistry

3. High Jewellery – Masterpieces with rare diamonds, rubies, emeralds, and sapphires,

handcrafted to perfection

Expect pieces inspired by Travel Around the Universe and Travel Around the World with

Various Artists — with every creation crafted to evoke wonder. Join the Movement

The launch of D•REN isn’t just the opening of a boutique — it is the dawn of a new chapter in Indian high jewellery. With global ambitions and rooted in tradition, D•REN is ready to take its place among the finest luxury brands in the world.