GlamBuzz
Vaani Kapoor Inaugurates Aisshpra Gems & Jewels’ Landmark Three-Floor Showroom in Varanasi
Bollywood actress Vaani Kapoor inaugurated Aisshpra Gems & Jewels’ grand new showroom in Sigra, Varanasi, marking a major milestone for the brand in eastern Uttar Pradesh. The three-floor store is the largest yet from Aisshpra and represents a significant step in expanding the legacy of the Gorakhpur-based jeweller to a broader audience in one of India’s most culturally rich cities.
Known for her grace and elegance, Vaani Kapoor described the showroom as “a stunning confluence of India’s traditional heritage and modern style,” aligning perfectly with Aisshpra’s vision to blend timeless craftsmanship with contemporary design.
Aisshpra Gems & Jewels, with a legacy spanning over 85 years, has long been trusted by customers across eastern Uttar Pradesh. While the brand has served many buyers from Varanasi through its Gorakhpur base, the opening of this Sigra showroom brings Aisshpra’s signature collections directly to the heart of its expanding clientele.
Extensive Collections Inspired by Culture and Craft
Spanning three beautifully designed floors, the showroom offers a wide range of jewellery, including bridal, festive, and daily wear in gold, diamonds, silver, polki, and kundan. A standout feature is the temple-inspired collection, rooted in spiritual motifs and traditional artistry—paying homage to Varanasi’s cultural and religious heritage.
Exclusive Launch Offer
To celebrate the launch, Aisshpra is offering customers up to 50% off on making charges for gold and diamond jewellery on purchases worth ₹2 lakh or more, available for a limited period.
Strengthening Local Presence
Directors Atul Saraf and Anoop Saraf called the showroom a symbol of the brand’s commitment to Varanasi. “Our family has carried forward a legacy of trust and quality through generations,” they said. “With this new beginning in the spiritual heart of India, we are proud to offer Varanasi a jewellery experience that is both timeless and contemporary.”
For jewellery retailers and industry observers, Aisshpra’s expansion into Varanasi highlights a key industry trend: customer loyalty is increasingly driven by proximity, cultural resonance, and accessibility—alongside the quality of the product.
GlamBuzz
Gargi Of P N Gadgil and Sons Launches 2026 Monsoon Collection With Brand Ambassador Mithila Palkar
A Rain-Kissed Celebration Of Green, Cosy, Unhurried Beauty – Jewellery Made For The Season Of Petrichor and Warm Chai
As the first showers start to fall across the country, Gargi by P N Gadgil and Sons (PNGS) unveils its Monsoon Collection 2026, a collection of contemporary silver and certified natural diamond jewellery that draws inspiration from everything the season brings with it – rain-washed greens, misty mornings, the comfort of staying in and the quiet romance of getting drenched. The campaign is led by Mithila Palkar, the actor and the brand ambassador of Gargi, who is in her second year as the face of Gargi.
A Collection from the Rain
The Monsoon Collection reinvents the moods of the season in 925 sterling silver and certified natural diamonds. Delicate raindrop silhouettes, leaf and vine motifs, and dewdrop-inspired settings thread the earring, pendant, ring, and necklace range, pieces designed to catch the light as rain catches on a windowpane. The green accents are inspired by the season’s landscape; the cool sheen of silver mirrors grey skies and glistening streets.
Each piece is designed to transition from a rainy workday to an evening chai date, lightweight, versatile and unafraid of the weather, true to Gargi’s philosophy of affordable luxury. The line of certified natural diamonds adds the right touch of sparkle for the woman who believes the monsoon deserves its own kind of dressing up.
The Campaign: Green, Cosy, Beautiful
The campaign film and visuals feature Mithila Palkar at the heart of the monsoon, immersed in the textures of the season, against a backdrop of lush greens and rain-streaked light. The campaign is not trying to escape the rains. It embraces it. The joy of a warm cup by the window, the shimmer of wet leaves, the beauty of going slow. Launched across digital platforms, social media, and in-store displays, the campaign urges women to see the monsoon not as a break in their style calendar but as its most atmospheric chapter.
Speaking on the launch, Aditya Modak, CEO and Co-Founder, Gargi by P N Gadgil and Sons said:
“Monsoon is India’s most emotional season. It slows us down, brings us home, and makes us notice beauty in the everyday. We wanted jewellery that belongs to those moments with this collection: the green of the hills, the comfort of a cosy evening, the sparkle of rain on a window. Mithila effortlessly creates that feeling. In her second year with us, she has become the embodiment of what Gargi stands for – real, graceful and modern. We are inviting every woman, through this campaign, to romance the rains in her own way.”
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