DiamondBuzz
US Jewellery Industry faces $117 Billion threat amid proposed diamond tariffs
The World Diamond Council (WDC), representing the global natural diamond value chain, has raised concerns over proposed U.S. tariffs that could place the $117 billion American jewellery industry at significant risk. In a formal appeal, the WDC urged the U.S. Administration to exempt natural diamonds (HS Codes 7102.10 and 7102.31) from the ongoing tariff review and include them in Annex II, citing their critical role in the nation’s economic and manufacturing sectors.
Natural diamonds, though not produced in the U.S., are essential to the health of the domestic jewellery market — a sector supporting over 200,000 American jobs and generating over $91.5 billion in annual sales. The combined impact of jewellery manufacturing and exports adds another $25.5 billion to the economy each year.
The WDC warns that tariffs on natural diamonds would effectively act as a consumption tax, raising prices on popular items like engagement rings and anniversary jewellery, placing additional financial strain on American families. Retailers are already experiencing inventory concerns, with inflationary pressures beginning to impact consumer prices.
“A tariff would destabilize the supply chain, weaken U.S. manufacturing competitiveness, and increase costs for consumers,” said Feriel Zerouki, President of the World Diamond Council. “We support the U.S. Government’s goal of fair trade, but urge an exemption for natural diamonds to protect jobs, competitiveness, and consumer access.”
The United States is the world’s largest consumer of natural diamond jewellery. The WDC emphasized that continued access to these goods is vital to preserving the innovation, craftsmanship, and entrepreneurship that define the American jewellery industry.
WDC members are actively engaging with U.S. officials, calling for a collaborative resolution that supports fair trade without undermining one of America’s most valuable consumer markets.
DiamondBuzz
Ashth Prive Unveils Udaya – A Limited-Edition Jewellery Collection Inspired by the Timeless Geometry of Rani ki Vav
A 24-piece IGI-certified lab-grown diamond collection translating Rani ki Vav’s sacred geometry into architectural high jewellery
Ashth Jewellery, the luxury designer lab-grown diamond brand known for its design innovation and conscious philosophy, announces the launch of its newest high-jewellery collection, Udaya – a tribute to India’s architectural heritage and enduring craftsmanship.
Udaya is inspired by the architectural brilliance of the 11th-century UNESCO World Heritage site Rani ki Vav, a rare monument commissioned by Queen Udayamati in memory of her King in Patan, Gujarat. Unlike monuments that rise towards the sky, this stepwell descends into the earth, revealing intricate stone lattices, sacred geometry, and rhythmic symmetry. The monument embodies quiet strength and timeless grace – a lasting feminine legacy that anchors the spirit of the collection.
The collection reinterprets these architectural motifs through a distinctive craft innovation. Each piece features 7 to 13 carat rose-cut and portrait-cut diamonds. Their flat, transparent surface allows light to pass through the stone, revealing hand-engraved architectural motifs in gold beneath. As light passes through the stone, the engraved motifs beneath are revealed, bringing the architecture to life
The collection reinterprets these architectural motifs through a distinctive craft innovation. Each piece features 7 to 13 carat rose-cut and portrait-cut diamonds. Their flat, transparent surface allows light to pass through the stone, revealing hand-engraved architectural motifs in gold beneath. As light passes through the stone, the engraved motifs beneath are revealed, bringing the architecture to life.
The design language is shaped by the rhythmic symmetry of Patola weaving, where repetition and proportion create harmony. This textile discipline is translated into finely structured engravings, measured intervals, and balanced proportions, lending each piece a sense of order and quiet refinement.
A limited edition of 24 unique designs, each jewel is individually numbered in Gujarati, reinforcing its rarity and collectible nature. The gold is finished using a specialised polishing technique that creates a subtle textured surface reminiscent of aged stone echoing the character of the monument that inspired it.
Every piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.
“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth
With its signature philosophy ‘Mine. Not Mined.’, Ashth continues to redefine luxury by combining design excellence, cultural storytelling, and environmentally responsible diamonds.
Store Locations: Mumbai, Kolkata, Goa, Raipur and Surat
source: Asth
Ashth Prive Unveils Udaya – A Limited-Edition Jewellery Collection Inspired by the Timeless Geometry of Rani ki Vav
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