DiamondBuzz
US Jewellery Industry faces $117 Billion threat amid proposed diamond tariffs
The World Diamond Council (WDC), representing the global natural diamond value chain, has raised concerns over proposed U.S. tariffs that could place the $117 billion American jewellery industry at significant risk. In a formal appeal, the WDC urged the U.S. Administration to exempt natural diamonds (HS Codes 7102.10 and 7102.31) from the ongoing tariff review and include them in Annex II, citing their critical role in the nation’s economic and manufacturing sectors.
Natural diamonds, though not produced in the U.S., are essential to the health of the domestic jewellery market — a sector supporting over 200,000 American jobs and generating over $91.5 billion in annual sales. The combined impact of jewellery manufacturing and exports adds another $25.5 billion to the economy each year.
The WDC warns that tariffs on natural diamonds would effectively act as a consumption tax, raising prices on popular items like engagement rings and anniversary jewellery, placing additional financial strain on American families. Retailers are already experiencing inventory concerns, with inflationary pressures beginning to impact consumer prices.

“A tariff would destabilize the supply chain, weaken U.S. manufacturing competitiveness, and increase costs for consumers,” said Feriel Zerouki, President of the World Diamond Council. “We support the U.S. Government’s goal of fair trade, but urge an exemption for natural diamonds to protect jobs, competitiveness, and consumer access.”
The United States is the world’s largest consumer of natural diamond jewellery. The WDC emphasized that continued access to these goods is vital to preserving the innovation, craftsmanship, and entrepreneurship that define the American jewellery industry.
WDC members are actively engaging with U.S. officials, calling for a collaborative resolution that supports fair trade without undermining one of America’s most valuable consumer markets.
DiamondBuzz
De Beers intends To Reduce Rough Diamond Prices At July Sight
De Beers Will Lower Official Book Prices To Match Current Market Levels
De Beers intends to reduce official rough diamond prices or increase discounts at the July sight to better align with current market levels.
For months, De Beers has held its “book prices” strictly above actual market value to prevent flooding the supply chain with cheap gems during periods of weak demand. However, insiders report the company is ready to pivot and align its pricing with current market realities.
The miner’s book prices have been 20%-30% above market for smaller stones and 5%-15% higher for larger sizes, prompting the pricing adjustment.
Paul Rowley, De Beers’ Executive Vice President of Diamond Trading, recently met with major industry clients in Mumbai and Dubai to signal the change. Simultaneously, his team briefed traders in Antwerp, Belgium. According to industry insiders, De Beers is weighing three potential strategic moves for next week’s Sight in Gaborone, Botswana:
Direct Price Cuts: Lowering official book prices across the board to match current market levels (considered the most likely route).
Bespoke Discounts: Offering tailored, client-by-client discount packages.
The Hybrid Approach: A mix of both price reductions and targeted discounts.
While the market eagerly anticipates these cuts, De Beers’ leadership still needs the green light from its parent company, Anglo American, before finalizing the new pricing structure.
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