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US ends sub $800 import exemption wef  Aug 29, intensifies cost pressures on diamond, jewellery trade

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As of 29 August, the long-standing loophole that allowed goods worth under $800 to enter the United States duty-free has officially closed. Known as the de minimis exemption, this facility was widely used by exporters across industries—including the diamond and jewelry sector—to ship smaller parcels without attracting customs duties.

The end of this exemption comes at a particularly challenging time for the trade. The industry is already reeling under reciprocal tariffs of at least 10% on all US trading partners and a punitive 50% tariff on Indian imports, measures that have significantly disrupted supply chains and increased costs.

The removal of de minimis—Latin for “about minimal things”—signals a major shift in US trade policy, as all shipments, regardless of their value, will now attract tariffs and customs duties. The move was formalized in an executive order issued on 30 July, titled Suspending Duty-Free De Minimis Treatment for All Countries. While China and Hong Kong lost their exemption earlier on 2 May, the measure has now been extended to all countries without exception.

For the diamond and jewelry industry, which often relies on multiple small consignments to fulfill just-in-time retail orders, the impact is expected to be significant. Exporters will now face not only higher duties but also additional administrative and compliance costs.

In anticipation of the change, the Jewelers Vigilance Committee (JVC) has issued a set of guidelines urging businesses to prepare for the new trade environment:

  • Review supply chains to identify goods previously imported under de minimis.
  • Recalculate landed costs, incorporating duty rates into pricing models.
  • Engage suppliers and customs brokers to ensure readiness for the new regime.
  • Communicate transparently with customers about expected cost increases.
  • Reconsider shipping strategies, such as consolidating orders or adjusting shipment sizes, to minimize administrative overheads.

Industry observers warn that the removal of de minimis could reshape the way international jewelry trade with the US is conducted, forcing companies to adopt more consolidated and cost-efficient shipment models. For Indian exporters, already under heavy tariff pressure, this marks yet another hurdle in maintaining competitiveness in the world’s largest jewelry consumer market.

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International News

Diamond Retailers Glimmer as Valentine’s Day anchors peak sales season

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 Valentine’s Day remains a vital cornerstone for the natural diamond industry, accounting for approximately 7% of annual demand in the U.S.. According to the Natural Diamond Trends: 2025 Overview Report, produced in partnership with Tenoris, the holiday serves as the final act in a high-stakes retail trilogy for specialty jewelers.

The data, which tracked over four million transactions across 2,500 retailers, identifies Valentine’s Day alongside the year-end holiday season (30%) and Mother’s Day (9%) as the three “sales anchors” that define the fiscal year. Collectively, these three periods represent 46% of all yearly diamond purchases.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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