International News
Global silver investment heightens in 2025:SILVER NEWS from SILVER INSTITUTE
Indian retail investment demand remains strong,7% yoy gain over the first six months of 2025
Silver Price

The average annual silver price rose 25% through the first six months of 2025, only marginally lower than the average gold price, which increased by 26% during the same period. The elevated gold:silver ratio in April and May also made silver appear undervalued from a long-term perspective.
Silver-Backed Exchange-Traded Products (ETPs)

With net inflows of 95 million ounces (Moz) in the first half of 2025, silver ETP investment has already surpassed the total for all of last year.
By June 30, global silver ETP holdings reached 1.13 billion ounces (Boz), just 7% below their highest level since the peak of 1.21 Boz in February 2021. Thanks to firmer silver prices, the value of these holdings hit a series of all-time highs in June, exceeding US$40 billion for the first time. Growth was relatively consistent over the first five months of 2025, before buying surged in June, which alone accounted for nearly half of the gains. As such, this marked the most significant monthly increase since the Reddit-driven silver squeeze in early 2021.
Futures Trading

On the CME, net managed money positions strengthened this year. As of June 24, the net long position was up 163% from end-2024 levels.
Institutional investors have demonstrated a strong commitment to silver as a store of value for much of this year. This is reflected in the average net longs over the first six months of 2025, which achieved their highest level since the first half of 2021.
Retail Silver Investment

Retail investment in silver has experienced contrasting fortunes so far this year. In Europe, the recovery that began in late 2024 has continued into 2025. However, this growth stems from a relatively low base, and retail investment (in volume terms) still lags behind the elevated levels seen during 2020–2022. Nevertheless, the market has benefited from a slowdown in secondary market liquidations, which has lifted demand for newly-minted bars and coins.
Indian retail investment demand remains strong, posting a 7% year-over-year gain over the first six months of 2025. This partly reflects ongoing strong price expectations.
This contrasts with the US, where selling back by retail investors remains high. This dynamic, along with weak retail purchases, has weighed heavily on new bar and coin sales as some US investors have been encouraged by multi-year high prices to take profits. Furthermore, the absence of a crisis in the US (like the collapse of Silicon Valley Bank in 2023) has reduced safe-haven purchases. Overall, US retail demand for physical silver is estimated to have fallen by at least 30% so far this year.
Looking ahead, in the coin and bar market, there is potential for strong two-way activity in the months ahead, although demand for newly-struck products may remain subdued. One area of uncertainty, however, is how investors will react should the silver price eclipse at US$40. The market could see a mixture of profit-taking by some, while other investors jump in, expecting further price gains.
DiamondBuzz
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.



The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.
We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance) to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.
By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”
The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:
- Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
- Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
- Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
- Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.


As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.
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