DiamondBuzz
US diamond demand is steady especially large diamonds 2 cts and higher
The diamond market is seeing mixed activity across the globe, driven by holiday shopping in the US and traditional shutdowns in India.
Key Market Activity
- United States (US): Demand is steady as the holiday season approaches. Shoppers are especially keen on large diamonds (2 carats and up), with long, slim fancy shapes being the most popular.
- International Trading: Global trading centers are quiet due to recent Jewish holidays.
- India: The market is slow due to two main reasons:
- New US taxes (tariffs) are slowing down exports.
- Factories are ramping up production before the major Diwali holiday break.
- Trade Numbers (September): India’s raw diamond imports went up by 19% (to $\$924$ million), and its finished diamond exports rose by 6% (to $\$1.4$ billion).
- Luxury Sales: LVMH, a major luxury group, saw its stock rise after reporting that watch and jewelry sales were up 2% in the third quarter.
Diamond Shape Trends (Fancies)
Long, non-round diamond shapes—known as “fancies”—are selling better than traditional round diamonds in 2-carat and larger sizes.
- Most Popular Shapes: Oval, Marquise, and Emerald cuts are in high demand.
- High Premiums for Long Shapes: Long Cushions are easy to sell and cost 20% to 25% more than square Cushion cuts.
- Shape Value: Marquise cuts are the most expensive of the fancy shapes. In the US, Ovals cost 5% to 10% more than Pear shapes.
- Quality is Key: Diamonds that are cut very well are hard to find and sell for higher prices (premiums). Shapes with poor proportions are difficult to sell.
DiamondBuzz
Big, Slightly Tinted Diamonds: Object Of Desire In The US Market
Buyers Of 2.5-Carat and Up Pieces Are Increasingly Choosing Stones With J Color Or Lower, Sometimes Much Lower On The Color Scale
Big, slightly tinted diamonds are suddenly the object of desire in the US — and the industry is asking why.
Buyers of 2.5-carat and up pieces are increasingly choosing stones with J color or lower, sometimes much lower on the color scale, say retailers and traders. That shift signals more than a fashion tweak: it reflects how affluent shoppers now want their diamonds to read as “natural” at a glance.
Lab-grown gems typically come in the brightest, clearest grades, so a warmly hued, imperfect-looking stone has become a visible badge of authenticity — a deliberate antique vibe in a polished world where synthetics dominate. No surprise: The Knot reports that 61% of U.S. couples now pick lab-grown rings.
A report explores who’s buying these larger, lower-color stones, how cultural moments and celebrities — think Taylor Swift — helped fuel the taste for them, and why antique cuts seem particularly suited to carrying color. The piece also ties this appetite to broader marketing narratives, including De Beers’ push for so-called “Desert diamonds.”
It’s not all doom and gloom for mined diamonds. Larger sizes — especially 2 carats and above and long fancy shapes — have held up better than smaller goods over the past year. The report isolates this rising niche and asks the key question: can these warm-toned showstoppers withstand the continued rise of lab-grown competition?
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