DiamondBuzz
Tracr, Sarine Technologies agreement offers scalable, cost-effective verification services for tracing diamonds

De Beers’ fully distributed diamond blockchain platform Tracr™ Limited and Sarine Technologies Limited signed a collaboration agreement that enables each party to offer scalable, cost-effective and enhanced verification services for tracing diamonds from their source.
The collaboration will enable algorithmic matching of diamonds at scale, starting from the source. Both parties will use their respective capabilities to increase process efficiency and reduce the need for duplicate processes by existing participants. Utilising Tracr’s blockchain technology, Sarine’s diamond scanning solutions, and both companies’ sophisticated diamond identification and matching algorithms, the collaboration will create an interface between Tracr’s platform and Sarine’s cloud, which will facilitate, if enabled by participants, the seamless matching of diamond data across different stages of a registered diamond’s journey.
A key benefit of the arrangement will be the ability to offer objective verification of a diamond’s journey from a producer’s rough supply to a manufacturer’s polished production using verifiable diamond scanning information
With De Beers now registering single country of origin for all rough diamonds larger than one carat, the solution also has the potential to function as a customs service to facilitate the traceability of a diamond’s origins as it crosses international borders, in line with the requirements of the G7 Diamond Protocol.

DiamondBuzz
De Beers brings Diamonds and Glamour to London

Insiders suggest a star-studded journey to London might be on the cards. But why London? Beyond its glittering reputation as a global hub for jewellery and fashion, whispers point to something far more dazzling — De Beers is set to host a major showcase in the city.
This year, De Beers Group makes its grand debut at Frieze London, marking a landmark moment where the world of natural diamonds meets the world of art. In collaboration with Frieze Masters, the brand will unveil Voyage Through the Diamond Realm — an immersive experience said to capture the mystery, beauty, and brilliance of natural diamonds like never before.
To bring this vision to life, De Beers has invited India’s leading style and art connoisseurs, including Twinkle Khanna, Ananya Panday, Sara Tendulkar, Karan Johar and many more. Known for their refined taste and appreciation of art and design, these tastemakers are the perfect ambassadors to experience natural diamonds in a whole new light — where every facet tells a story of time, pressure, and perfection.
While details remain under wraps, those close to the brand hint that the experience will be nothing short of transformative — a moment where science, storytelling, and rarity converge to celebrate nature’s most extraordinary creations.
One thing’s certain: when De Beers Group meets Frieze London, the city is bound to shine a little brighter — and perhaps, so will those boarding that flight.
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