National News
Titan Co in talks to pick up a 72% stake in Damas; valued at an estimated Rs 2,500 crore
Titan Company Ltd., the Tata Group’s flagship consumer business, is in advanced negotiations to acquire a 72% stake in Damas International, one of the Gulf region’s leading jewelry retailers, in a deal valued at approximately ₹2,500 crore (about $300 million), according to people familiar with the matter.
The proposed acquisition would see Titan, best known for its Tanishq and CaratLane jewelry brands, expand its international footprint significantly. Damas International, currently wholly owned by Dubai-based Mannai Corporation, operates a network of 251 stores across the Gulf Cooperation Council (GCC) region, offering both in-house jewelry collections and a range of international luxury brands such as Graff, Fope, Roberto Coin, and Mikimoto.
If completed, the acquisition would mark one of Titan’s largest overseas investments and further cement the Tata Group’s ambitions in the global luxury and lifestyle sector. The deal is also expected to trigger a restructuring of Damas’s operations, with deliberations underway on whether to rebrand stores as “Damas by Titan”.
The remaining 28% stake in Damas will continue to be held by Mannai Corp, the people said. Both companies have reached a preliminary agreement, and Titan has begun due diligence on Damas’s operations and financials. The transaction is expected to close in the second quarter of fiscal year 2026, subject to regulatory approvals and final negotiations.
According to sources, the final price was settled after Damas initially sought ₹3,000 crore for the majority stake. The deal structure is expected to mirror Titan’s earlier acquisition of CaratLane, where it initially acquired a majority stake before taking full ownership in subsequent years.
Damas International’s extensive retail presence and established brand in the GCC are seen as a strategic fit for Titan, which has been actively expanding its Tanishq brand in the Gulf, including a flagship boutique opened in Dubai Gold Souk in December 2024. Titan’s jewelry portfolio also includes Zoya and Mia by Tanishq, alongside its flagship Tanishq and CaratLane brands.
The GCC jewelry market was valued at $14.1 billion in 2024 and is projected to surpass $24 billion by 2033, according to industry estimates, making the region an attractive growth market for Indian jewelry majors.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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