DiamondBuzz
Tiffany & Co. Opens Seasonal Pop-Up in Gstaad
Luxury jeweller brings its signature blue experience to one of Europe’s most exclusive alpine destinations during ski season.
Tiffany & Co. has launched a pop-up store in Gstaad, Switzerland, marking its presence in one of Europe’s most elite winter resorts. Designed around the brand’s iconic Tiffany Blue aesthetic, the pop-up is tailored to the affluent international clientele that frequents the alpine town during the peak ski season.
Rather than a traditional retail format, the space focuses on an immersive, in-person shopping experience, aligning with Gstaad’s understated luxury culture. The curated offering includes select fine jewellery and timepieces, with a strong emphasis on celebratory pieces and holiday gifting.
The Gstaad opening is part of Tiffany & Co.’s broader strategy to engage clients in key travel and lifestyle destinations, from mountain retreats to coastal resorts. It also reflects a growing trend among established jewellery brands to use seasonal pop-ups to maintain visibility, strengthen customer connections and create both on-ground and digital buzz in high-profile locations.
DiamondBuzz
Pandora Adds Carbon Footprint Labelling For LGDs
New Level Of Transparency Empowers Consumers To Compare Climate Impact Of Their Diamond Jewellery
For decades, diamonds have been graded by the traditional 4Cs: Cut, Colour, Clarity and Carat. Now Pandora is adding the 5th C, declaring the carbon footprint of every Pandora Lab-Grown Diamond as part of the product information on pandora.net alongside the traditional four grading criteria.
The carbon footprint covers all emissions from the diamond crafting process: from producing the raw materials used to grow the diamond all the way until it is cut and polished, ready to leave the diamond facility.
As an example, a one carat Pandora Lab-Grown Diamond has 12.58 kg of CO2e emissions. This is around 90% lower than a mined diamond of the same size.
By adding carbon footprint to the diamond conversation, Pandora gives customers an extra point of comparison and essential insight into the climate impact of their desired diamond jewellery.
CARBON FOOTPRINT COMPARABLE TO A PAIR OF JEANS
Lab-grown diamonds are chemically, optically, thermally and physically identical to mined diamonds.
Pandora stopped using mined diamonds in 2021 and is now only using lab-grown diamonds made with 100% renewable electricity and set in jewellery crafted from 100% recycled silver and gold.This significantly reduces the carbon footprint of the Pandora Lab-Grown Diamonds collection. For example, a 14k gold Pandora Infinite ring with a 1 carat lab-grown diamond has a comparable carbon footprint to a pair of jeans.
PANDORA TO SHARE FINDINGS
The carbon footprints of Pandora’s lab-grown diamonds have been calculated by external life-cycle assessment experts and published in a study verified by auditing firm EY. The study uses best practice methodology and is available on pandoragroup.com.
Adding a 5th C is a response to increasing consumer expectations to sustainability, and Pandora will share its methodology and findings with other jewellery makers to inspire greater transparency across the sector.
Pandora Lab-Grown Diamonds are currently available in the US, UK, Canada, Australia, New Zealand and Denmark with more countries to be added soon.
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