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Tiffany & Co. Opens  Four-Story Flagship In Beijing

Design Inspired By The Bone Cuff, A Classic Tiffany Jewelry Piece Designed By Elsa Peretti In 1970

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Tiffany & Co. just dropped jaws with its jaw-dropping four-story flagship in Beijing, a translucent glass-fin masterpiece straight out of Elsa Peretti’s iconic bone cuff playbook. This bold beauty screams Tiffany’s rock-solid bet on China as the ultimate diamond dynasty for decades to come.

Spanning a massive 1,000m², this stunner was crafted by Dutch design wizards MVRDV, the fifth in their epic series of Tiffany facades. It’s a glittering tribute to Elsa Peretti, the Italian model-turned-jewelry legend who passed in March 2021 at 80. Her bone cuff bracelet? Pure fire. And she? The silver siren who made sterling sexy again during her Tiffany reign.

The store’s facade, designed by architect Jacob van Rijs of MVRDV, is jaw-dropping for its beauty and scale: Textured-glass “fins” that rise up the full four-story height of the building look like shimmering waves, which seem to change into different shades of that famous Tiffany Blue as the day’s light moves across the surface. The curving, translucent fins were locally manufactured of recycled glass.

Their shape was inspired by the Bone Cuff, a classic Tiffany jewelry piece designed by Elsa  Peretti in 1970. In a statement, Tiffany described the building’s exterior as uniting the maison’s legacy of glassmaking with a contemporary interpretation of its brand identity.

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Ashth Prive’s New Udaya collection Turns the Geometry of Rani ki Vav into Radiant High Jewellery

Luxury jewellery brand Ashth introduces Udaya, a high-jewellery collection that transforms India’s architectural poetry into radiant, sculptural jewels.

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Drawing inspiration from the monumental stepwell Rani ki Vav, Udaya captures its geometry, layered depths and ornate carvings. Commissioned in the 11th century by Queen Udayamati, the stepwell gradually reveals its architectural brilliance as one descends through its sculpted corridors, a sense of discovery that forms the conceptual foundation of the Udaya collection.

Each jewel features 7–13 carat portrait-cut and rose-cut diamonds, known for their crystal-clear surfaces. Beneath these luminous stones lies a hidden world – meticulously hand-engraved gold motifs inspired by the architectural patterns of Rani ki Vav. As light passes through the diamond window-like surfaces, the engravings emerge from beneath, creating an extraordinary visual effect where the jewel reveals its architecture from within.

The collection embraces pattern maximalism anchored in precision, drawing from the rhythmic symmetry of Patola weaving. Repetition, proportion and balance translate into engraved latticework. Pearls, textured gold surfaces, and diamond details add layers of dimension.

A limited edition range, each piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.

Designed to move seamlessly across occasions and wardrobes, the pieces from Udaya lend themselves to versatile styling. Whether paired with the intricate elegance of a Patola sari or styled with contemporary silhouettes, the jewels create a striking visual dialogue between tradition and modernity. These pieces subtly reveal themselves as the wearer moves, making each piece both statement-making and deeply personal.

“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth

Guided by its philosophy ‘Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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