BrandBuzz
Tiffany & Co. Opens Four-Storey Flagship In Beijing
Design Inspired By The Bone Cuff, A Classic Tiffany Jewelry Piece Designed By Elsa Peretti In 1970
Tiffany & Co. just dropped jaws with its jaw-dropping four-storey flagship in Beijing, a translucent glass-fin masterpiece straight out of Elsa Peretti’s iconic bone cuff playbook. This bold beauty screams Tiffany’s rock-solid bet on China as the ultimate diamond dynasty for decades to come.
Spanning a massive 1,000m², this stunner was crafted by Dutch design wizards MVRDV, the fifth in their epic series of Tiffany facades. It’s a glittering tribute to Elsa Peretti, the Italian model-turned-jewelry legend who passed away in March 2021 at the age of 80.
The store’s facade, designed by architect Jacob van Rijs of MVRDV, is jaw-dropping for its beauty and scale: Textured-glass “fins” that rise up the full four-story height of the building look like shimmering waves, which seem to change into different shades of that famous Tiffany Blue as the day’s light moves across the surface. The curving, translucent fins were locally manufactured of recycled glass.
Their shape was inspired by the Bone Cuff, a classic Tiffany jewelry piece designed by Elsa Peretti in 1970. In a statement, Tiffany described the building’s exterior as uniting the maison’s legacy of glassmaking with a contemporary interpretation of its brand identity.
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.