BrandBuzz
Tibarumal Jewels Launches Elevé Diamonds, Signalling a Bold Foray into the Lab-Grown Diamond Landscape
Tibarumal Jewels, one of South India’s most esteemed jewellery houses with a legacy spanning over a century, has officially entered the lab-grown diamond space with the launch of its new brand, Elevé Diamonds. The move marks a strategic diversification for the heritage retailer, blending its artisanal lineage with next-generation CVD technology to appeal to modern, value-driven consumers in India and global markets.
Spearheaded by fourth-generation leader Trishank Gupta alongside Prajay Maganlal, Elevé represents the brand’s evolution into a contemporary, design-led entity with international ambitions. Established in 2025, Elevé has already opened flagship stores in Kokapet, Kompally, and Warangal, with further national and overseas expansion planned for 2026.
At the core of Elevé’s philosophy is the use of ethically produced, above-ground CVD-grown diamonds, each precision-cut and IGI-certified, paired with handcrafted settings made by artisans nurtured in Tibarumal’s rich design tradition. This fusion ensures that while the diamonds come from advanced technology, the artistry remains rooted in heritage.
Creative direction for the brand continues to be guided by Pankaj Gupta, whose aesthetic signature shapes Elevé’s collections. The line spans Nizam-inspired pieces, Victorian and Polki reinterpretations, and coloured gemstone creations, offering a modern take on traditional motifs.
Designed around the idea of “relatable luxury”, Elevé aims to connect with a diverse customer base — from young professionals seeking everyday wear to families and global shoppers who prioritise sustainability, craftsmanship, and accessible elegance.
With a clear focus on design innovation, transparent sourcing, and progressive retail formats, Elevé Diamonds marks a defining new chapter for Tibarumal Jewels — one where heritage and modernity come together to build a future-ready jewellery brand.
BrandBuzz
46 lakhs wedding this year in just 45 Days: Senco Gold & Diamonds Unveils Exquisite Wedding Vivaah Collection with Exciting Offers
Customers to revel in exclusive offers on Gold, Diamond, Platinum, Silver, Gossip & Gemstone purchases and a chance to win Grand Bumper Prize of Jewellery Worth Rs 10 lakhs
Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces their gorgeous Wedding Vivaah Collection for the upcoming wedding season along with exciting offers. This special collection, designed for the beautiful brides-to-be, comes with exciting offers on Gold, Diamond, Platinum, Silver, Gossip, and Gemstone jewellery. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.t
CAIT’s latest report highlights that India’s wedding season is not just about grand celebrations—it’s an economic powerhouse. While the world gears up for Black Friday, India prepares for weddings. In just 45 days, 46 lakh weddings are expected to inject Rs.6.5 lakh crore into the economy. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the use of imported items such as Chinese lighting, artificial décor, and gift accessories, creating space for traditional artisans, jewellers, and local manufacturers to experience a massive surge in orders. This shift showcases the strength and resilience of India’s local manufacturing and craftsmanship.
Senco’s Vivaah Collection, adorned by renowned Bollywood actress and brand ambassador Kiara Advani, epitomizes the perfect blend of traditional motifs and contemporary design. The collection features a wide array of meticulously crafted ornaments—including necklaces, bangles, earrings, rings, pendants, and more—each piece reflecting the grandeur and glamour befitting the occasion.

Joita Sen, (Director and Head of Marketing and Designs at Senco Gold & Diamonds), said, ” We are delighted to unveil our stunning collection for the upcoming wedding season, complete with irresistible offers. Each exclusive design is meticulously crafted by our skilled artisans, and we aim to captivate our loyal customers with remarkable discounts on this grand collection. The wedding season is a time when families come together, and we hope to add to their joy by offering a pocket-friendly range that caters to every taste.”
Commenting on the same, Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said, “To elevate the joy of the wedding season, Senco Gold & Diamonds is offering attractive discounts on the making charges of gold, diamond, silver, and platinum ornaments, along with special offers on the value of diamond, Gossip, and gemstone purchases. These exclusive benefits are designed to enhance the experience of customers as they select and gift jewelry, allowing them to explore and choose their preferred pieces from an extensive collection with added delight”.

Customers can avail themselves of these exciting discounts on wedding collection across Senco Gold & Diamonds showrooms from November 14 -December 14, 2025 and also on its online platform. Some of the exciting offers include discounts of upto 20% off on Diamond Value, upto 35% off on making charges on gold jewellery, upto 0% deduction on old gold exchange, discount of upto 15% off on MRP on purchase of Gossip Jewellery and all buyers with min bill value of Rs 5 Lakhs will get chance to get jewellery vouchers worth upto Rs 10lakhs. Additional wedding bundle package offers starts from as low as Rs 5 lakhs in Gold Jewellery (22k) and from Rs 3 lakhs in Diamond Jewellery to match every budget of customers.
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