BrandBuzz
Tibarumal Jewels Launches Elevé Diamonds, Signalling a Bold Foray into the Lab-Grown Diamond Landscape
Tibarumal Jewels, one of South India’s most esteemed jewellery houses with a legacy spanning over a century, has officially entered the lab-grown diamond space with the launch of its new brand, Elevé Diamonds. The move marks a strategic diversification for the heritage retailer, blending its artisanal lineage with next-generation CVD technology to appeal to modern, value-driven consumers in India and global markets.
Spearheaded by fourth-generation leader Trishank Gupta alongside Prajay Maganlal, Elevé represents the brand’s evolution into a contemporary, design-led entity with international ambitions. Established in 2025, Elevé has already opened flagship stores in Kokapet, Kompally, and Warangal, with further national and overseas expansion planned for 2026.
At the core of Elevé’s philosophy is the use of ethically produced, above-ground CVD-grown diamonds, each precision-cut and IGI-certified, paired with handcrafted settings made by artisans nurtured in Tibarumal’s rich design tradition. This fusion ensures that while the diamonds come from advanced technology, the artistry remains rooted in heritage.
Creative direction for the brand continues to be guided by Pankaj Gupta, whose aesthetic signature shapes Elevé’s collections. The line spans Nizam-inspired pieces, Victorian and Polki reinterpretations, and coloured gemstone creations, offering a modern take on traditional motifs.
Designed around the idea of “relatable luxury”, Elevé aims to connect with a diverse customer base — from young professionals seeking everyday wear to families and global shoppers who prioritise sustainability, craftsmanship, and accessible elegance.
With a clear focus on design innovation, transparent sourcing, and progressive retail formats, Elevé Diamonds marks a defining new chapter for Tibarumal Jewels — one where heritage and modernity come together to build a future-ready jewellery brand.
BrandBuzz
Bvlgari Revives Its Iconic Gold & Steel Legacy With Bold New Jewellery Creations
The Roman Maison Reimagines Its Pioneering Fusion Of Gold and Stainless Steel Across B.Zero1, Tubogas and Serpenti Collections, Blending Heritage With Contemporary Innovation.
Bvlgari has introduced its new Gold & Steel Collection, marking the return of one of the Roman maison’s most distinctive design signatures—the bold combination of precious gold and stainless steel. Rooted in the brand’s pioneering creative vision of the 1970s, the latest collection brings fresh interpretations to some of Bvlgari’s most iconic creations while celebrating its enduring legacy of innovation and craftsmanship.
The new collection presents a contemporary dialogue between heritage and modern design, spanning the sculptural elegance of B.zero1, the fluid artistry of Bvlgari Tubogas, and the striking Serpenti Tubogas Studs Capsule watch collection. Together, these creations reaffirm the maison’s commitment to pushing the boundaries of jewellery design while remaining deeply connected to its Roman roots.


At the heart of the launch are two new B.zero1 rings, available in two-band and four-band versions, designed to offer enhanced lightness, comfort and versatility for everyday wear. The collection also introduces a refined Bvlgari Tubogas jewellery set, complemented by high jewellery creations that showcase the maison’s signature craftsmanship and bold aesthetic.


For Bvlgari, the Gold & Steel concept is far more than an innovative combination of materials. It represents a distinctive creative philosophy that reflects the maison’s determination to define its own design language while continually expanding its artistic vocabulary through experimentation and technical excellence.
The collection also pays tribute to a defining moment in Bvlgari’s history. During the 1970s, the maison broke with convention by introducing stainless steel into the world of fine jewellery—a material traditionally associated with strength and durability but considered exceptionally challenging to shape using jewellery-making techniques. By pairing the industrial character of steel with the timeless nobility of gold, Bvlgari created an unexpected union of contrasting materials that redefined luxury jewellery and established a design language uniquely its own.
Long celebrated for its experimental spirit, distinctive aesthetics and ingenious craftsmanship, Bvlgari continues to evolve its most iconic collections through the Gold & Steel Collection, demonstrating how innovation and heritage can coexist to create timeless jewellery with a bold contemporary identity
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