BrandBuzz
Tibarumal Jewels Launches Elevé Diamonds, Signalling a Bold Foray into the Lab-Grown Diamond Landscape
Tibarumal Jewels, one of South India’s most esteemed jewellery houses with a legacy spanning over a century, has officially entered the lab-grown diamond space with the launch of its new brand, Elevé Diamonds. The move marks a strategic diversification for the heritage retailer, blending its artisanal lineage with next-generation CVD technology to appeal to modern, value-driven consumers in India and global markets.
Spearheaded by fourth-generation leader Trishank Gupta alongside Prajay Maganlal, Elevé represents the brand’s evolution into a contemporary, design-led entity with international ambitions. Established in 2025, Elevé has already opened flagship stores in Kokapet, Kompally, and Warangal, with further national and overseas expansion planned for 2026.
At the core of Elevé’s philosophy is the use of ethically produced, above-ground CVD-grown diamonds, each precision-cut and IGI-certified, paired with handcrafted settings made by artisans nurtured in Tibarumal’s rich design tradition. This fusion ensures that while the diamonds come from advanced technology, the artistry remains rooted in heritage.
Creative direction for the brand continues to be guided by Pankaj Gupta, whose aesthetic signature shapes Elevé’s collections. The line spans Nizam-inspired pieces, Victorian and Polki reinterpretations, and coloured gemstone creations, offering a modern take on traditional motifs.
Designed around the idea of “relatable luxury”, Elevé aims to connect with a diverse customer base — from young professionals seeking everyday wear to families and global shoppers who prioritise sustainability, craftsmanship, and accessible elegance.
With a clear focus on design innovation, transparent sourcing, and progressive retail formats, Elevé Diamonds marks a defining new chapter for Tibarumal Jewels — one where heritage and modernity come together to build a future-ready jewellery brand.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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