BrandBuzz
Tibarumal Jewels Launches Elevé Diamonds, Signalling a Bold Foray into the Lab-Grown Diamond Landscape
Tibarumal Jewels, one of South India’s most esteemed jewellery houses with a legacy spanning over a century, has officially entered the lab-grown diamond space with the launch of its new brand, Elevé Diamonds. The move marks a strategic diversification for the heritage retailer, blending its artisanal lineage with next-generation CVD technology to appeal to modern, value-driven consumers in India and global markets.
Spearheaded by fourth-generation leader Trishank Gupta alongside Prajay Maganlal, Elevé represents the brand’s evolution into a contemporary, design-led entity with international ambitions. Established in 2025, Elevé has already opened flagship stores in Kokapet, Kompally, and Warangal, with further national and overseas expansion planned for 2026.
At the core of Elevé’s philosophy is the use of ethically produced, above-ground CVD-grown diamonds, each precision-cut and IGI-certified, paired with handcrafted settings made by artisans nurtured in Tibarumal’s rich design tradition. This fusion ensures that while the diamonds come from advanced technology, the artistry remains rooted in heritage.
Creative direction for the brand continues to be guided by Pankaj Gupta, whose aesthetic signature shapes Elevé’s collections. The line spans Nizam-inspired pieces, Victorian and Polki reinterpretations, and coloured gemstone creations, offering a modern take on traditional motifs.
Designed around the idea of “relatable luxury”, Elevé aims to connect with a diverse customer base — from young professionals seeking everyday wear to families and global shoppers who prioritise sustainability, craftsmanship, and accessible elegance.
With a clear focus on design innovation, transparent sourcing, and progressive retail formats, Elevé Diamonds marks a defining new chapter for Tibarumal Jewels — one where heritage and modernity come together to build a future-ready jewellery brand.
BrandBuzz
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Festive Edit Features Prosperity-Led Motifs, Versatile Designs, and Retailer-Friendly Assortments To Drive Seasonal Demand
Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, one of India’s most significant gold-buying occasions.
Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.
Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.
Collection Highlights:
- Intricately handcrafted Polki, Jadau, and diamond jewellery
- Auspicious motifs inspired by prosperity and tradition
- Mix of statement bridal pieces and lightweight festive designs
- Versatile styles suited for both traditional and contemporary wear
- Retailer-friendly range with strong margins and high turnover potential
Commenting on the launch, Amit, Spokesperson, Dassani Brothers, said:
“Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”
With this drop, Dassani Brothers aims to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
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