PNG Jewellers, one of India’s most trusted and iconic jewellery brands with a 192-year-old legacy in Maharashtra, proudly embarked on retail expansion outside their native state with the grand launch of their first store in Indore, Madhya Pradesh, on 23rd August 2025. The new store marks an important milestone in the brand’s nationwide expansion journey. 

The grand launch was inaugurated by beloved film star Madhuri Dixit, who shared her delight at being part of the brand’s historic moment. She said, “PNG Jewellers has always represented trust, tradition, and timeless beauty. It is truly special to inaugurate this store in Indore and witness the brand bring its legacy and craftsmanship to yet another vibrant city.”

Speaking about the launch, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said, “This opening is an emotional milestone for us as we move beyond Maharashtra into a city that resonates deeply with our values. Indore, with its rich cultural heritage and refined aesthetic sensibilities, shares many similarities with Maharashtra. In fact, through this expansion, we are retracing the historic Peshwa route that once connected our regions. For us, entering Indore is not only a strategic business move but also a heartfelt homecoming of sorts.”

Located at MG Road, the new store will showcase PNG Jewellers’ most celebrated collections, blending heritage with contemporary elegance. Customers can explore a wide range of gold, diamond, and silver jewellery and artefacts that reflect both traditional artistry and modern designs.

To celebrate the launch, PNG Jewellers has announced a special inaugural offer: Flat 50%* off on gold and diamond jewellery making charges. The offer is valid from 23rd August to 6th September 2025 across all product categories available at the new store.

With this launch, PNG Jewellers enters a market renowned for its legacy of fashion, design, and jewellery craftsmanship. Indore, once the capital of the Holkar dynasty, provides the perfect stage for PNG’s expansion, a city where royal traditions meet modern aspirations, much like PNG’s own ethos of combining family trust with the professionalism of a listed corporate brand.

As Ganeshtova approaches, Kushal’s Fashion & silver Jewellery unveils a special festive collection of statement antique-finish jewellery that blends Indian craftsmanship with contemporary designs.  This collection celebrates devotion while offering versatile, style-forward pieces for today’s woman.

Ganeshotsav, one of Maharashtra’s most loved festivals, is a time of colour, music, rituals, and togetherness. Families welcome Lord Ganesha into their homes with grandeur, and jewellery plays a central role in completing the festive look. Kushal’s latest collection honours these customs through handcrafted designs and intricate craftsmanship, crafted to honour tradition while fitting effortlessly into contemporary wardrobes. This range is perfect for welcoming Bappa and for visarjan, combining premium handfeel with lightweight comfort to ensure ease throughout the festivities.

Actress Hruta Durgule, the face of the campaign, beautifully showcases this blend of tradition and modernity. In the campaign visuals, Hruta wears a statement choker that merges the traditional chandrakor design -a cherished Maharashtrian symbol -with a delicate modern floral pattern. The antique finish gives it a regal charm, perfect for the festive season. She completes the look with drop jhumkas, statement finger rings featuring intricate Ganesha motifs, and kadas detailed with  stones in rich green and ruby colours. Each piece reflects the artistry of jewellery while feeling fresh and relevant for contemporary styling.

Speaking on the launch, Manish Gulechha, Co-Founder, Kushal’s Fashion Jewellery, said:
“Pune is a strategic market for us, and we are delighted by the warm and enthusiastic response we’ve received. With the festive season approaching, we are excited to bring our latest collection to our consumers here. From intricate antique-finish pieces to statement festive jewellery, we offer something for every celebration, both in our stores and online. We are also pleased to collaborate with actress Hruta Durgule, whose grace and charm perfectly complement the essence of our collection.”

The highlights of this collection are its traditional Maharashtrian motifs like the chandrakor and floral designs — symbols of wisdom, prosperity, and strength. The range features trending styles such as ornate chokers, statement finger rings, and bold kadas, all designed to make a lasting impression at every festive gathering.

Actress Hruta Durgule shared her thoughts on the collaboration: “Wearing this collection for Ganeshotsav made me feel connected to my roots and the festive energy around this season. I love how Kushal’s has reimagined traditional motifs like the chandrakor and the florals of Paithani in such a fresh way — it’s perfect for celebrating and creating beautiful memories.”

Crafted in antique gold-plated finishes, the collection offers richness and cultural depth ideal for pujas, family gatherings, and festive outings. Perfectly paired with silk sarees, Paithanis, classic Nauvari drapes, or elegant lehengas for a graceful festive look, or styled with Indo-western ensembles like embroidered jackets and flowy skirts for a contemporary twist.

Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.

India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.

Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:

“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”

Rashmika Mandanna shared:

“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”

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