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This Father’s Day, Aham By Senco Gold & Diamonds Celebrates Everyday Heroes

A Tribute To Fathers Whose Unwavering Support, Quiet Strength and Enduring Presence Make Them Our First Heroes, Expressed Through Jewellery That Reflects Individuality, Character and Confidence

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Father’s Day is often marked by grand gestures, but for many, the memories that endure are built on quieter moments. A reassuring hand on the shoulder before a big decision, a father waiting up late until his child gets home safely, and the countless sacrifices that often become visible only with time. These are the moments that remind us why, for so many, our first hero has always been our dad.

This Father’s Day, Aham by Senco Gold & Diamonds celebrates these everyday heroes who wear their identity with confidence and authenticity.

Meaning “self” or “inner identity“, Aham was created for the modern man who values substance as much as style. Aham by Senco reflects a growing shift in how men choose to express themselves, not through excess, but through thoughtful details that tell a story about who they are. From contemporary bracelets and kadas to rings, chains, cufflinks and pendants, each piece is designed to complement the many roles a man plays, whether as a father, mentor, guide or role model.

Today’s fathers are redefining masculinity in their own way. They are more present, more emotionally expressive, and more involved in the everyday milestones of family life. They celebrate achievements, navigate challenges, and create lasting memories, often without expecting recognition in return. Through their quiet strength, unwavering support and unconditional love, they continue to be heroes in the eyes of their families. Aham acknowledges this evolution by offering jewellery that feels personal, meaningful and reflective of character.

Speaking about the significance of the collection, Joita Sen, Director and Head of Marketing & Design, Senco Gold & Diamonds, said:

Fatherhood is often defined by the things that go unsaid. The strength to support, the patience to guide, and the willingness to put family first are qualities that deserve to be celebrated. For many of us, our fathers are our first heroes, shaping our values and standing beside us through every stage of life. With Aham, we wanted to create jewellery that reflects the individuality and quiet confidence of the modern man. This Father’s Day, we want to meaningfully celebrate the fathers and honour father figures whose influence shapes our lives every day.”

Crafted in gold, diamonds, platinum and silver, Aham blends timeless craftsmanship with contemporary design sensibilities. For the men who seek jewellery that feels effortless, versatile and deeply personal, making it a thoughtful choice for Father’s Day gifting.

More than an accessory, every piece from Aham serves as a reminder that style is most powerful when it reflects identity. This Father’s Day, Aham invites families to celebrate the men who have always been their heroes, whose strength lies not in what they say, but in everything they do.

The Aham collection is available across Senco Gold & Diamonds showrooms, on the Senco app and at sencogoldanddiamonds.com.

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National News

India’s Major Retail Jewellery Players Made A Strong Start To FY27

The Common Drivers Are Clear: Strong Same-Store Sales, Fast Store Expansion, Premiumisation, and A Better Product Mix.

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India’s organised jewellery retailers have made a strong start to FY27, with Kalyan Jewellers, P N Gadgil Jewellers and Titan Company all showing that branded players can still grow quickly even in a record gold-price environment. The common drivers are clear: strong same-store sales, fast store expansion, premiumisation, and a better product mix.

Kalyan’s broad-based growth

Kalyan Jewellers reported about 38% consolidated revenue growth in Q1 FY27, with India operations also rising by more than 38% despite the 28-day Adhik Maas period, which usually softens wedding-related demand. Same-store sales growth was around 28%, showing that existing stores remained the main engine of momentum. Candere was a standout, posting about 112% growth, while Kalyan added 12 Kalyan showrooms and five Candere outlets during the quarter.

The company also highlighted a shift toward recycled gold through its “Shine with India” campaign, with recycled gold contributing more than 46% of revenue in Q1 and over 55% in June. That suggests Kalyan is not only growing demand but also improving sourcing efficiency at the same time.

PNG’s premium mix

P N Gadgil Jewellers reported 41% year-on-year revenue growth in Q1 FY27, with retail revenue up 56% and same-store sales up 46%, which points to very strong productivity at existing stores. Retail now contributes roughly 78% of revenue, while franchise and e-commerce also expanded healthily. The company’s retail stud ratio increased to 10.9%, indicating improving demand for studded jewellery and a higher-value product mix.

PNG also noted that newer stores in North and Central India are already showing higher studded jewellery penetration than its traditional Maharashtra and Goa markets. That matters because it signals that the brand is successfully taking its premium assortment to new geographies, not just expanding store count.

Titan’s steady momentum

Titan’s jewellery business also continued to grow strongly, with domestic jewellery operations rising around 18% to 39% depending on the business-update frame reported, supported by Akshaya Tritiya demand and healthy early-quarter buyer traffic. Titan said consumers increasingly preferred lightweight and lower-karat jewellery as gold prices climbed, while plain gold jewellery grew in the mid-teens and studded jewellery delivered early double-digit growth. Tanishq’s like-to-like sales grew in early double digits, and CaratLane also posted healthy double-digit like-to-like growth.

Titan expanded its jewellery network by adding 19 net stores in the quarter, including Tanishq, Mia and CaratLane outlets. That reinforces the same theme seen across the sector: scale, distribution and brand trust are helping large organised players win share.

What it means

The quarter suggests that high gold prices are changing what consumers buy, not whether they buy. Buyers are shifting toward lighter designs, lower karatage, studded jewellery and branded channels, which helps organised retailers defend growth even when raw material prices are elevated. In that setting, store expansion and premiumisation are offsetting pricing pressure, while digital channels and recycled-gold initiatives are adding another layer of resilience.

For the upcoming festive and wedding season, the sector appears well positioned, especially if gold prices stay volatile but not sharply disruptive. The strongest signal from these updates is that organised jewellery retail is gaining share from unorganised players rather than simply riding higher ticket values.

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