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The Serpent reigns supreme: Bvlgari’s Serpenti Infinito exhibition mesmerizes Mumbai

Priyanka Chopra rocks and rules draped  in Serpenti Maharani Secret necklace

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The legendary Roman jeweller Bvlgari has unleashed its global Serpenti Infinito exhibition at the Nita Mukesh Ambani Cultural Centre (NMACC), Mumbai, from October 2–17, 2025, making its grand Indian debut in true serpentine style.

The show slithered into the city with a glittering gala preview on October 1st, inaugurated by none other than Global Brand Ambassador Priyanka Chopra Jonas—who set the night ablaze with her queenly presence.

Priyanka didn’t just arrive, she reigned. Channeling the power of India’s legendary royals, she draped herself in the jaw-dropping Serpenti Maharani Secret necklace—a hypnotic creation blending Roman craftsmanship with Indian grandeur. At its centre, a 109.27-carat rubellite blazed in rich cabochon glory, framed by dazzling diamonds and turquoise. Truly, a jewel fit for a modern-day Maharani.

Inside, the exhibition is a playground of artistic brilliance: 75+ works by 23 acclaimed Indian and international artists, anchored by a spellbinding showstopper—“Infinito: AI Data Sculpture” by Refik Anadol, a living, breathing 3D AI-powered installation inside a mirrored infinity room. Think surreal, futuristic, and utterly unforgettable.

“India has always been a profound source of inspiration for Bvlgari,” said Jean-Christophe Babin, CEO of Bvlgari. “Bringing Serpenti Infinito to Mumbai is not just a showcase, but a dialogue between our eternal Roman soul and India’s vibrant cultural heartbeat.”

With serpents coiling across art, jewels, and imagination, Bvlgari’s Serpenti Infinito has arrived—and Mumbai is officially spellbound. A heady fusion of heritage, high art, and haute jewellery, Serpenti Infinito at NMACC is more than an exhibition—it’s a hypnotic journey where the A heady fusion of heritage, high art, and haute jewellery, Serpenti Infinito at NMACC is more than an exhibition—it’s a hypnotic journey where the serpent reigns supreme.

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DiamondBuzz

BAFTA 2026: De Beers Group- Desert Diamonds Emerged as the Jewellery Story of the Night

At this year’s BAFTAs, the red carpet was illuminated with natural diamonds in warm champagne tones, as Desert diamonds became the most consistent jewellery signature of the evening.

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At this year’s British Academy Film Awards, the red carpet was illuminated with natural diamonds worn by some of the acting world’s most beloved stars, with Desert Diamonds by De Beers emerging as one of the evening’s most consistent jewellery signatures. Nathalie Emmanuel, Gillian Anderson, Audrey Nuna, Archie Madekwe and Regé-Jean Page all stepped out wearing Desert Diamonds, marking a rare moment when multiple personalities aligned around the same diamond aesthetic.

When five influential figures lean into a shared jewellery direction in a single evening, it signals more than styling coincidence — it signals a shift. This year’s BAFTA jewellery mood moved away from classic icy white brilliance toward warmer champagne-toned natural diamonds that photographed with softness, glow and depth under flash photography.

At the 79th British Academy Film Awards in London, the jewellery story arrived not with spectacle but with tonechampagne, honey, cognac, brown and whiskey hues defining the visual language of the carpet. Across appearances, Desert Diamonds emerged as a consistent signature, favouring warmth and dimensionality over high-contrast sparkle.

Gillian Anderson

Gillian Anderson led this direction wearing asymmetric brown and white diamond earrings by Ara Vartanian, paired with sculptural rings that complemented rather than dominated her look. Nathalie Emmanuel followed in elongated drop earrings punctuated with brown diamonds, styled alongside a bracelet and rings within the same tonal family, creating a cohesive and deliberate aesthetic.

Audrey Nuna

K-Pop Demon Hunter star Audrey Nuna introduced a sharper contemporary energy in Desert diamond ear climbers by ANANYA, leaning into structure and precision rather than excess. The brooch revival continued as Rising Star nominee Archie Madekwe paired his custom Dior suit with a white diamond brooch and Desert diamond vintage rings by Ara Vartanian.

Regé-Jean Page

Regé-Jean Page selected a fauna-inspired dragonfly brooch in warm-toned diamonds by Hirsh London, reinforcing the evening’s understated yet intentional jewellery narrative. The message was clear: natural diamonds did not shout — they held the room.

Desert Diamonds are not treated colour stories; their champagne, cognac and honey hues occur naturally, shaped by trace elements and geological conditions deep within the earth. As explored through A Diamond Is Forever, these stones celebrate natural origin and individuality rather than laboratory uniformity.

For years, diamond conversations have been framed through comparison — natural versus lab-grown, tradition versus innovation. What unfolded at BAFTA felt different: less defensive and more culturally embedded. Natural diamonds were not positioned as spectacle but integrated seamlessly into moments audiences were already watching.

Award season traditionally rewards scale — larger silhouettes, brighter stones and louder sparkle — but BAFTA 2026 suggested a new direction defined by precision over excess, tone over glare and architecture over abundance.

Natural diamonds today are increasingly worn not as ceremonial heirlooms but as personal markers, styled with tailoring and integrated into fashion narratives with intention. The philosophy behind A Diamond Is Forever has long centred on rarity, provenance and emotional permanence, and the prominence of warm-toned Desert Diamonds suggests individuality and geological authenticity are becoming the new markers of luxury.

At the BAFTAs, the brilliance remained. It simply did not need to dominate. It held the room.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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