DiamondBuzz
The Khol Ring from Etiq represents a strategic fusion of East-meets-West aesthetics
The Khol Ring represents a strategic fusion of East-meets-West aesthetics, leveraging hand-carved gemstone innovation to drive tactile engagement and emotional connectivity for discerning clientele. Launched in late 2025 as part of Etiq’s core collection, this versatile essential aligns with brand pillars of distinctiveness, customization, and joyful sophistication.
Creative Director Kartik Shah draws from immersive journeys across India, translating the Khol drum’s distinctive form—frequently accented with ornate brass embellishments—into a wearable talisman. This piece embodies Etiq’s mission to bridge cultural heritage with contemporary elegance, positioning the ring as an elegant memento that encourages mindful interaction and lightheartedness amid daily routines.
A premium hand-carved lapis lazuli centerpiece meticulously sculpted to emulate the iconic silhouette and ornate detailing of the traditional Indian Khol drum.
Precision-engineered mounting in an 18-karat yellow gold band enables smooth, interactive spinning of the carved stone, introducing whimsical tactility and a subtle reminder of life’s rhythmic playfulness.Hand-wrought 18k yellow gold construction ensures durability and luxurious warmth, with in-house gemstone cutting enabling superior quality control and bespoke adaptability. While the featured iteration utilizes lapis lazuli for its deep, vibrant blue tones and symbolic depth, the Khol Ring extends robust portfolio extensibility.
Retail Price Point: $3,500 (core lapis version), establishing accessible entry into Etiq’s distinctive fine jewelry essentials while supporting premium perceived value. Direct-to-consumer via the Etiq website (etiqdesign.com), with seamless integration into core collection assortments for omnichannel visibility.
Affluent individuals seeking versatile statement pieces that blend cultural storytelling, interactive functionality, and understated luxury—ideal for everyday elevation or curated gifting occasions.
The Khol Ring exemplifies Etiq’s ability to operationalize cultural inspiration into differentiable product velocity, fostering emotional resonance and repeat engagement through kinetic whimsy and customization optionality. This piece strengthens brand equity in the competitive fine jewelry landscape by prioritizing joy-infused sophistication over static opulence.
DiamondBuzz
Russian President Putin Backs New Federal Regulations Governing LGD Labeling
Putin emphasized that stones formed by nature must remain the bedrock of the global diamond industry
Russian President Vladimir Putin has thrown his political weight behind strict new federal regulations governing how lab-grown diamonds are marketed and sold, signaling Moscow’s determination to shield its mined diamond sector from synthetic competition.
Speaking at the Russia-Africa summit in Moscow, Putin aligned himself with Finance Minister Anton Siluanov, emphasizing that stones formed by nature must remain the bedrock of the global diamond industry,
Addressing arguments from synthetic producers—who frequently contend that lab-grown stones are indistinguishable from mined gems in appearance and quality and therefore warrant comparable pricing—Putin pushed back against equating the two products.
He defended the Kremlin’s regulatory intervention, arguing that because synthetic stones are man-made, authorities are justified in prohibiting sellers from labeling them as diamonds in the literal sense of the word.
The president’s remarks reinforce a sweeping regulatory overhaul codified under Government Resolution No. 657. Taking effect on September 1, the rules mandate that all lab-grown stones be explicitly marketed as “faceted synthetic diamonds.”
Beyond renaming the category, the decree strips synthetic sellers of traditional luxury jewelry terminology. Retailers and manufacturers are barred from using the Russian word for “brilliant,” applying standard color and clarity grading scales, or deploying marketing descriptors such as “precious,” “genuine,” “natural,” “mined,” and “eco-friendly” when promoting lab-grown gems.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.