DiamondBuzz
The Khol Ring from Etiq represents a strategic fusion of East-meets-West aesthetics
The Khol Ring represents a strategic fusion of East-meets-West aesthetics, leveraging hand-carved gemstone innovation to drive tactile engagement and emotional connectivity for discerning clientele. Launched in late 2025 as part of Etiq’s core collection, this versatile essential aligns with brand pillars of distinctiveness, customization, and joyful sophistication.
Creative Director Kartik Shah draws from immersive journeys across India, translating the Khol drum’s distinctive form—frequently accented with ornate brass embellishments—into a wearable talisman. This piece embodies Etiq’s mission to bridge cultural heritage with contemporary elegance, positioning the ring as an elegant memento that encourages mindful interaction and lightheartedness amid daily routines.
A premium hand-carved lapis lazuli centerpiece meticulously sculpted to emulate the iconic silhouette and ornate detailing of the traditional Indian Khol drum.
Precision-engineered mounting in an 18-karat yellow gold band enables smooth, interactive spinning of the carved stone, introducing whimsical tactility and a subtle reminder of life’s rhythmic playfulness.Hand-wrought 18k yellow gold construction ensures durability and luxurious warmth, with in-house gemstone cutting enabling superior quality control and bespoke adaptability. While the featured iteration utilizes lapis lazuli for its deep, vibrant blue tones and symbolic depth, the Khol Ring extends robust portfolio extensibility.
Retail Price Point: $3,500 (core lapis version), establishing accessible entry into Etiq’s distinctive fine jewelry essentials while supporting premium perceived value. Direct-to-consumer via the Etiq website (etiqdesign.com), with seamless integration into core collection assortments for omnichannel visibility.
Affluent individuals seeking versatile statement pieces that blend cultural storytelling, interactive functionality, and understated luxury—ideal for everyday elevation or curated gifting occasions.
The Khol Ring exemplifies Etiq’s ability to operationalize cultural inspiration into differentiable product velocity, fostering emotional resonance and repeat engagement through kinetic whimsy and customization optionality. This piece strengthens brand equity in the competitive fine jewelry landscape by prioritizing joy-infused sophistication over static opulence.
DiamondBuzz
Akoirah By Augmont Celebrates The Sibling Bond With Laboratory-Grown Diamond Rakhis
Contemporary, Customisable Rakhis Blend Traditional Symbolism With Modern Fine Jewellery Sensibilities For A Meaningful Raksha Bandhan Gift.
This Raksha Bandhan, Akoirah by Augmont brings a contemporary expression to one of India’s most cherished celebrations with its new collection of laboratory-grown diamond rakhis, combining traditional symbolism with modern jewellery design. Created for the evolving Indian consumer who seeks meaningful and distinctive festive gifting, the collection transforms the traditional rakhi into a keepsake that goes beyond the occasion with customisable designs available in options such as initials, zodiac signs, and other personalised motifs tailored to individual style and preference.
The collection features an assortment of handcrafted designs incorporating meaningful motifs such as the evil eye, Swastika and Ik Onkar, alongside personalised initial-led designs. Each motif brings its own symbolism, representing protection, prosperity, faith and personal connection while laboratory-grown diamonds add a refined, contemporary touch to the traditional expression of siblinghood.
Designed across earthy and versatile colour palettes, the rakhis pair beaded elements in shades of black, brown and blue with diamond-studded motifs. From the understated elegance of a diamond initial rakhi to statement-making designs featuring the evil eye and spiritual symbols, the collection offers options that cater to different personalities and styles.
With this collection, Akoirah by Augmont seeks to elevate festive gifting by bringing fine jewellery sensibilities into a traditionally rooted celebration. The rakhis are designed not merely as festive accessories, but as meaningful pieces that can be cherished beyond Raksha Bandhan, reflecting the brand’s approach to making jewellery more personal, contemporary and relevant to everyday occasions.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.