DiamondBuzz
The Khol Ring from Etiq represents a strategic fusion of East-meets-West aesthetics
The Khol Ring represents a strategic fusion of East-meets-West aesthetics, leveraging hand-carved gemstone innovation to drive tactile engagement and emotional connectivity for discerning clientele. Launched in late 2025 as part of Etiq’s core collection, this versatile essential aligns with brand pillars of distinctiveness, customization, and joyful sophistication.
Creative Director Kartik Shah draws from immersive journeys across India, translating the Khol drum’s distinctive form—frequently accented with ornate brass embellishments—into a wearable talisman. This piece embodies Etiq’s mission to bridge cultural heritage with contemporary elegance, positioning the ring as an elegant memento that encourages mindful interaction and lightheartedness amid daily routines.
A premium hand-carved lapis lazuli centerpiece meticulously sculpted to emulate the iconic silhouette and ornate detailing of the traditional Indian Khol drum.
Precision-engineered mounting in an 18-karat yellow gold band enables smooth, interactive spinning of the carved stone, introducing whimsical tactility and a subtle reminder of life’s rhythmic playfulness.Hand-wrought 18k yellow gold construction ensures durability and luxurious warmth, with in-house gemstone cutting enabling superior quality control and bespoke adaptability. While the featured iteration utilizes lapis lazuli for its deep, vibrant blue tones and symbolic depth, the Khol Ring extends robust portfolio extensibility.
Retail Price Point: $3,500 (core lapis version), establishing accessible entry into Etiq’s distinctive fine jewelry essentials while supporting premium perceived value. Direct-to-consumer via the Etiq website (etiqdesign.com), with seamless integration into core collection assortments for omnichannel visibility.
Affluent individuals seeking versatile statement pieces that blend cultural storytelling, interactive functionality, and understated luxury—ideal for everyday elevation or curated gifting occasions.
The Khol Ring exemplifies Etiq’s ability to operationalize cultural inspiration into differentiable product velocity, fostering emotional resonance and repeat engagement through kinetic whimsy and customization optionality. This piece strengthens brand equity in the competitive fine jewelry landscape by prioritizing joy-infused sophistication over static opulence.
DiamondBuzz
Pandora Adds Carbon Footprint Labelling For LGDs
New Level Of Transparency Empowers Consumers To Compare Climate Impact Of Their Diamond Jewellery
For decades, diamonds have been graded by the traditional 4Cs: Cut, Colour, Clarity and Carat. Now Pandora is adding the 5th C, declaring the carbon footprint of every Pandora Lab-Grown Diamond as part of the product information on pandora.net alongside the traditional four grading criteria.
The carbon footprint covers all emissions from the diamond crafting process: from producing the raw materials used to grow the diamond all the way until it is cut and polished, ready to leave the diamond facility.
As an example, a one carat Pandora Lab-Grown Diamond has 12.58 kg of CO2e emissions. This is around 90% lower than a mined diamond of the same size.
By adding carbon footprint to the diamond conversation, Pandora gives customers an extra point of comparison and essential insight into the climate impact of their desired diamond jewellery.
CARBON FOOTPRINT COMPARABLE TO A PAIR OF JEANS
Lab-grown diamonds are chemically, optically, thermally and physically identical to mined diamonds.
Pandora stopped using mined diamonds in 2021 and is now only using lab-grown diamonds made with 100% renewable electricity and set in jewellery crafted from 100% recycled silver and gold.This significantly reduces the carbon footprint of the Pandora Lab-Grown Diamonds collection. For example, a 14k gold Pandora Infinite ring with a 1 carat lab-grown diamond has a comparable carbon footprint to a pair of jeans.
PANDORA TO SHARE FINDINGS
The carbon footprints of Pandora’s lab-grown diamonds have been calculated by external life-cycle assessment experts and published in a study verified by auditing firm EY. The study uses best practice methodology and is available on pandoragroup.com.
Adding a 5th C is a response to increasing consumer expectations to sustainability, and Pandora will share its methodology and findings with other jewellery makers to inspire greater transparency across the sector.
Pandora Lab-Grown Diamonds are currently available in the US, UK, Canada, Australia, New Zealand and Denmark with more countries to be added soon.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.