DiamondBuzz
The Khol Ring from Etiq represents a strategic fusion of East-meets-West aesthetics
The Khol Ring represents a strategic fusion of East-meets-West aesthetics, leveraging hand-carved gemstone innovation to drive tactile engagement and emotional connectivity for discerning clientele. Launched in late 2025 as part of Etiq’s core collection, this versatile essential aligns with brand pillars of distinctiveness, customization, and joyful sophistication.
Creative Director Kartik Shah draws from immersive journeys across India, translating the Khol drum’s distinctive form—frequently accented with ornate brass embellishments—into a wearable talisman. This piece embodies Etiq’s mission to bridge cultural heritage with contemporary elegance, positioning the ring as an elegant memento that encourages mindful interaction and lightheartedness amid daily routines.
A premium hand-carved lapis lazuli centerpiece meticulously sculpted to emulate the iconic silhouette and ornate detailing of the traditional Indian Khol drum.
Precision-engineered mounting in an 18-karat yellow gold band enables smooth, interactive spinning of the carved stone, introducing whimsical tactility and a subtle reminder of life’s rhythmic playfulness.Hand-wrought 18k yellow gold construction ensures durability and luxurious warmth, with in-house gemstone cutting enabling superior quality control and bespoke adaptability. While the featured iteration utilizes lapis lazuli for its deep, vibrant blue tones and symbolic depth, the Khol Ring extends robust portfolio extensibility.
Retail Price Point: $3,500 (core lapis version), establishing accessible entry into Etiq’s distinctive fine jewelry essentials while supporting premium perceived value. Direct-to-consumer via the Etiq website (etiqdesign.com), with seamless integration into core collection assortments for omnichannel visibility.
Affluent individuals seeking versatile statement pieces that blend cultural storytelling, interactive functionality, and understated luxury—ideal for everyday elevation or curated gifting occasions.
The Khol Ring exemplifies Etiq’s ability to operationalize cultural inspiration into differentiable product velocity, fostering emotional resonance and repeat engagement through kinetic whimsy and customization optionality. This piece strengthens brand equity in the competitive fine jewelry landscape by prioritizing joy-infused sophistication over static opulence.
DiamondBuzz
Divine Solitaires Named ‘Best Diamond Jewellery Brand’ At JewelZ South India 2026
The Recognition Acknowledges The Brand’s Approach To Quality Assurance, Standardised Pricing and Transparency In The Natural Diamond Solitaire Category.
Hyderabad, 25 September 2026: Divine Solitaires, India’s natural diamond solitaire brand, has been honoured with the ‘Best Diamond Jewellery Brand’ award at JewelZ South India 2026, recognising its efforts to bring greater consistency, transparency and quality assurance to the natural diamond solitaire buying experience. The award was presented on 22 September at Novotel, HICC, Hyderabad.
The recognition comes as the natural diamond solitaire category evolves, with consumers increasingly seeking greater clarity around certification, quality and pricing when making high-value jewellery purchases. Divine Solitaires has built its proposition around addressing these expectations through its 123-parameter Quality Guarantee and Nationwide Standard & Transparent Pricing, which are applied uniformly across its retail network.
With a presence through 200+ partner jewellers across 100+ cities in India, the brand offers a portfolio of 3,000+ designs, alongside consumer-focused initiatives and long-term value programmes, including buyback and upgrade options.
Commenting on the recognition, Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said:
“The way consumers buy diamonds is evolving. A solitaire is a significant purchase, and today’s buyer wants greater clarity on what they are buying, how quality is evaluated and how the price is determined. At Divine Solitaires, our endeavour has been to bring greater structure and consistency to this journey through clearly defined quality parameters and transparent pricing. This recognition at JewelZ South India is encouraging because it reflects the industry’s growing focus on building trust through greater accountability and standardisation.”
Adding to the brand’s presence at the event, Jignesh Mehta participated in the panel discussion “How the Jewellery Moguls are Crafting the New Jewellery Era”, moderated by Ritu Marya, Editor-in-Chief, Retailer Media. The session brought together senior industry leaders to discuss evolving consumer expectations, trust-building and changing retail models.
Mehta’s participation focused on the evolving natural diamond solitaire category, particularly the importance of consistent quality assurance, transparency and standardisation in building consumer confidence around high-value jewellery purchases.
The recognition reinforces Divine Solitaires’ focus on creating a more structured and transparent solitaire-buying ecosystem, as the category continues to evolve alongside changing consumer expectations.
Place Images Of Silver Jewellery Stalls and Silver Jewellery and Overhead Shots Of SSI
NSPL Season 2 Launched At SSI DELHI 3rd Edition Featuring SSI As Title Sponsor Season 2 Builds Upon The Inaugural Edition’s Success By Bringing Together Sports, Youth Engagement, and Trade Community Networking
Growth of the 925 Sterling Silver Gifting Segment
NSPL Season 2 Launched At SSI DELHI 3rd Edition Featuring SSI As Title Sponsor Season 2 Builds Upon The Inaugural Edition’s Success By Bringing Together Sports, Youth Engagement, and Trade Community Networking
Place Images Of Silver Jewellery Stalls and Silver Jewellery and Overhead Shots Of SSI
Growth of the 925 Sterling Silver Gifting Segment
-
JB Exclusive22 minutes agoNSPL Season 2 Launched At SSI DELHI 3rd Edition Featuring SSI As Title Sponsor Season 2 Builds Upon The Inaugural Edition’s Success By Bringing Together Sports, Youth Engagement, and Trade Community Networking
-
Special Reports11 minutes agoPlace Images Of Silver Jewellery Stalls and Silver Jewellery and Overhead Shots Of SSI
-
Special Reports2 days agoGrowth of the 925 Sterling Silver Gifting Segment
-
ShowBuzz2 days agoTRENDS @ SSI DELHI 3RD EDITION
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.