BrandBuzz
Indriya unveils Aasmaniyat, a Diamond Collection inspired by the cosmos
Aasmaniyat narrates a beautiful celestial story through statement, diamond and gemstone pieces
Indriya, Aditya Birla Group’s jewellery brand, introduces Aasmaniyat – a diamond-studded collection inspired by the ethereal beauty and vastness of the cosmos. Each piece transforms celestial wonder into intricately crafted diamond jewellery, designed to be statement pieces in your trousseau.
Aasmaniyat features a constellation of stunning necklaces such as Orion, Lyra, Starveil, and Solasta, and bangles, earrings, rings and more, that captures the quiet poetry of the cosmos in diamonds that shimmer like stars—each design crafted with care and love, showcasing the unmatched sparkle of Indriya diamonds. Infused with a contemporary touch, Aasmaniyat also features exquisite, coloured gemstones reflecting the many hues of the night sky — from twilight blues to the ethereal glow of aurora greens. With every piece, Indriya celebrates the legacy of Indian craftsmanship, weaving traditional techniques with a modern design language. Designed to flow seamlessly from traditional to western ensembles, Aasmaniyat is made for every cherished moment.
The Aasmaniyat campaign comes to life through an evocative film featuring Aditi Rao Hydari, brought to life by acclaimed filmmaker Anvita Dutt. The film takes viewers on a dreamy journey through the cosmos and captures the essence of a woman enchanted by her diamonds that sparkle like a beautiful night sky full of stars. From the trail of a shooting star to the whirl of distant galaxies and the gentle glow of the aurora borealis, the film immerses viewers in a celestial dream. Every frame is a tribute not only to stunning visuals, but also to the craftsmanship and imagination that define Indriya diamonds.

Shantiswarup Panda, Head of Marketing, Indriya said, “With Aasmaniyat, we embark on an odyssey guided by the surreal majesty of the cosmos, with each piece reflecting the grace and spirit of the modern woman and embodies her deep love for jewellery. This collection invites women to express themselves with a touch of celestial charm, embodying confidence, brilliance, and makes her feel a part of the ethereal cosmos.”
Abhishek Rastogi, Head of Product Design, Research & Development, Indriya said,“Aasmaniyat dares to dream beyond the ordinary — where fine jewellery meets the wonder of the cosmos. Crafted with imagination and depth, the collection invites you to experience the universe in wearable form. Each piece is a verse carved in light, a tribute to the mysteries above us. The collection invites the wearer to experience jewellery as a stargazer would: with awe, imagination, and wonder. With Aasmaniyat, you wear a constellation, carry the cosmos, and feel the poetry of the stars on your skin.”

The campaign will roll out across connected TV, Print, OOH, and digital and social media platforms, bringing the celestial charm of Aasmaniyat to screens and everywhere. To experience this cosmic love firsthand, explore the collection at www.indriya.com or visit your nearest Indriya store—Indriya’s presence now spans 25 stores across North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.
BrandBuzz
Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase
A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.
Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.
The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.



At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.
Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.
The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.
With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.
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