BrandBuzz
Indriya unveils Aasmaniyat, a Diamond Collection inspired by the cosmos
Aasmaniyat narrates a beautiful celestial story through statement, diamond and gemstone pieces
Indriya, Aditya Birla Group’s jewellery brand, introduces Aasmaniyat – a diamond-studded collection inspired by the ethereal beauty and vastness of the cosmos. Each piece transforms celestial wonder into intricately crafted diamond jewellery, designed to be statement pieces in your trousseau.
Aasmaniyat features a constellation of stunning necklaces such as Orion, Lyra, Starveil, and Solasta, and bangles, earrings, rings and more, that captures the quiet poetry of the cosmos in diamonds that shimmer like stars—each design crafted with care and love, showcasing the unmatched sparkle of Indriya diamonds. Infused with a contemporary touch, Aasmaniyat also features exquisite, coloured gemstones reflecting the many hues of the night sky — from twilight blues to the ethereal glow of aurora greens. With every piece, Indriya celebrates the legacy of Indian craftsmanship, weaving traditional techniques with a modern design language. Designed to flow seamlessly from traditional to western ensembles, Aasmaniyat is made for every cherished moment.
The Aasmaniyat campaign comes to life through an evocative film featuring Aditi Rao Hydari, brought to life by acclaimed filmmaker Anvita Dutt. The film takes viewers on a dreamy journey through the cosmos and captures the essence of a woman enchanted by her diamonds that sparkle like a beautiful night sky full of stars. From the trail of a shooting star to the whirl of distant galaxies and the gentle glow of the aurora borealis, the film immerses viewers in a celestial dream. Every frame is a tribute not only to stunning visuals, but also to the craftsmanship and imagination that define Indriya diamonds.
Shantiswarup Panda, Head of Marketing, Indriya said, “With Aasmaniyat, we embark on an odyssey guided by the surreal majesty of the cosmos, with each piece reflecting the grace and spirit of the modern woman and embodies her deep love for jewellery. This collection invites women to express themselves with a touch of celestial charm, embodying confidence, brilliance, and makes her feel a part of the ethereal cosmos.”
Abhishek Rastogi, Head of Product Design, Research & Development, Indriya said,“Aasmaniyat dares to dream beyond the ordinary — where fine jewellery meets the wonder of the cosmos. Crafted with imagination and depth, the collection invites you to experience the universe in wearable form. Each piece is a verse carved in light, a tribute to the mysteries above us. The collection invites the wearer to experience jewellery as a stargazer would: with awe, imagination, and wonder. With Aasmaniyat, you wear a constellation, carry the cosmos, and feel the poetry of the stars on your skin.”
The campaign will roll out across connected TV, Print, OOH, and digital and social media platforms, bringing the celestial charm of Aasmaniyat to screens and everywhere. To experience this cosmic love firsthand, explore the collection at www.indriya.com or visit your nearest Indriya store—Indriya’s presence now spans 25 stores across North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.
BrandBuzz
Nebula By Titan And Tarun Tahiliani Unveil Phool Chadar: Modern Heirlooms For India’s Wedding Season
An Exclusive Limited-Edition Collection Of 18k Gold Watches- Where Couture, Fine Watchmaking and Indian Craftsmanship Come Together.
India’s wedding season has always celebrated craftsmanship, bringing together couture, jewellery and treasured heirlooms to mark life’s most meaningful milestones. Inspired by this tradition, Nebula by Titan and celebrated couturier Tarun Tahiliani unveil Phool Chadar, an exclusive collection of luxury timepieces designed by Tarun Tahiliani and crafted by Nebula. Drawing from the designer’s signature language of sculptural florals, intricate jaali, Polki-inspired embellishments, Chandak detailing and antique-finished gold, the collection translates the artistry of Indian couture into fine watchmaking. Crafted in 18K gold and powered by Swiss and in-house mechanical movements across select editions, each timepiece combines precision engineering and hand-finished artistry.
At its heart is the Phool Chadar, a symbol of joy, blessings and togetherness, reimagined across four distinctive creations: Gulistan, Kyaari, Kalli and Mandala, with Gulistan and Kyaari limited to just 40 pieces each. Spanning contemporary bracelet watches, elegant leather editions and exceptional high-jewellery creations, the collection is designed for the many moments of the wedding season and beyond. The TT Signature Men’s Leather Edition completes the collection, translating Tarun Tahiliani’s iconic jaali motif into a timepiece powered by Nebula’s in-house mechanical movement.
Gulistan |Limited to 40 pieces
Features intricate Chandak detailing across the bezel, first bracelet link and buckle, accented with English uncut Polki diamonds with rhodium backing.
Kyaari | Limited to 40 pieces
A sculptural kada-inspired timepiece featuring English uncut Polki with rhodium backing and intricate rava work.
Kalli Bracelet
Inspired by zardozi embroidery, with twisted rope detailing, adjustable bracelet links, a jewellery clasp and safety chain.
Kalli Leather | Rs 5,85,000
Set with diamonds, rubellite and onyx, complemented by a white topaz crown, Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
Mandala | Rs 3,80,000
Features a green aventurine dial with partaj and rava work, paired with an Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
TT Signature Men’s Edition | Rs 6,00,000
Powered by an in-house hand-wound mechanical movement, featuring an etched mother-of-pearl jaali dial, TT monogram indices, dual-finish double centre lugs, gold caseback with a 316L stainless steel centre case, 18K gold onion crown, and a genuine alligator leather strap with Zermatt lining and deployment clasp
Commenting on the collection, Kalpana Rangamani, Chief Sales & Marketing Officer, Premium & Luxury Watches, Titan said :
“ Nebula has always celebrated the finest expressions of Indian artistry through exceptional watchmaking. This collaboration brings together two legacy Indian brands, Nebula by Titan and Tarun Tahiliani, united by a shared commitment to craftsmanship, heritage and timeless design. Conceived for the wedding season, this limited edition collection reimagines the timeless elegance of Indian celebrations through the precision of haute horology and the artistry of couture.
Every timepiece is crafted as a collectible work of art, reflecting meticulous craftsmanship and enduring sophistication. With this collection, we continue to elevate Indian luxury, honouring our rich creative legacy while creating heirloom-worthy timepieces for the modern connoisseur.”
Echoing the sentiment, Tarun Tahiliani, said:
“Indian weddings have always been living showcases of our finest craftsmanship. Every weave, every jewel and every detail is created not just for a celebration, but to become part of a family’s history. With Phool Chadar, we wanted to extend that philosophy beyond couture and into fine watchmaking. Working with Nebula by Titan allowed us to reinterpret the language of Indian craftsmanship in a completely new form, creating timepieces that honour tradition while becoming heirlooms for generations to come.”
Bringing together two legacy Indian luxury houses, Phool Chadar is designed as a new generation of heirlooms, created to be worn today and passed on for generations to come.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.