BrandBuzz
Indriya unveils Aasmaniyat, a Diamond Collection inspired by the cosmos
Aasmaniyat narrates a beautiful celestial story through statement, diamond and gemstone pieces
Indriya, Aditya Birla Group’s jewellery brand, introduces Aasmaniyat – a diamond-studded collection inspired by the ethereal beauty and vastness of the cosmos. Each piece transforms celestial wonder into intricately crafted diamond jewellery, designed to be statement pieces in your trousseau.
Aasmaniyat features a constellation of stunning necklaces such as Orion, Lyra, Starveil, and Solasta, and bangles, earrings, rings and more, that captures the quiet poetry of the cosmos in diamonds that shimmer like stars—each design crafted with care and love, showcasing the unmatched sparkle of Indriya diamonds. Infused with a contemporary touch, Aasmaniyat also features exquisite, coloured gemstones reflecting the many hues of the night sky — from twilight blues to the ethereal glow of aurora greens. With every piece, Indriya celebrates the legacy of Indian craftsmanship, weaving traditional techniques with a modern design language. Designed to flow seamlessly from traditional to western ensembles, Aasmaniyat is made for every cherished moment.
The Aasmaniyat campaign comes to life through an evocative film featuring Aditi Rao Hydari, brought to life by acclaimed filmmaker Anvita Dutt. The film takes viewers on a dreamy journey through the cosmos and captures the essence of a woman enchanted by her diamonds that sparkle like a beautiful night sky full of stars. From the trail of a shooting star to the whirl of distant galaxies and the gentle glow of the aurora borealis, the film immerses viewers in a celestial dream. Every frame is a tribute not only to stunning visuals, but also to the craftsmanship and imagination that define Indriya diamonds.
Shantiswarup Panda, Head of Marketing, Indriya said, “With Aasmaniyat, we embark on an odyssey guided by the surreal majesty of the cosmos, with each piece reflecting the grace and spirit of the modern woman and embodies her deep love for jewellery. This collection invites women to express themselves with a touch of celestial charm, embodying confidence, brilliance, and makes her feel a part of the ethereal cosmos.”
Abhishek Rastogi, Head of Product Design, Research & Development, Indriya said,“Aasmaniyat dares to dream beyond the ordinary — where fine jewellery meets the wonder of the cosmos. Crafted with imagination and depth, the collection invites you to experience the universe in wearable form. Each piece is a verse carved in light, a tribute to the mysteries above us. The collection invites the wearer to experience jewellery as a stargazer would: with awe, imagination, and wonder. With Aasmaniyat, you wear a constellation, carry the cosmos, and feel the poetry of the stars on your skin.”
The campaign will roll out across connected TV, Print, OOH, and digital and social media platforms, bringing the celestial charm of Aasmaniyat to screens and everywhere. To experience this cosmic love firsthand, explore the collection at www.indriya.com or visit your nearest Indriya store—Indriya’s presence now spans 25 stores across North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh—reflecting its growing footprint and commitment to making finely crafted jewellery more accessible to consumers.
BrandBuzz
Bvlgari Revives Its Iconic Gold & Steel Legacy With Bold New Jewellery Creations
The Roman Maison Reimagines Its Pioneering Fusion Of Gold and Stainless Steel Across B.Zero1, Tubogas and Serpenti Collections, Blending Heritage With Contemporary Innovation.
Bvlgari has introduced its new Gold & Steel Collection, marking the return of one of the Roman maison’s most distinctive design signatures—the bold combination of precious gold and stainless steel. Rooted in the brand’s pioneering creative vision of the 1970s, the latest collection brings fresh interpretations to some of Bvlgari’s most iconic creations while celebrating its enduring legacy of innovation and craftsmanship.
The new collection presents a contemporary dialogue between heritage and modern design, spanning the sculptural elegance of B.zero1, the fluid artistry of Bvlgari Tubogas, and the striking Serpenti Tubogas Studs Capsule watch collection. Together, these creations reaffirm the maison’s commitment to pushing the boundaries of jewellery design while remaining deeply connected to its Roman roots.
At the heart of the launch are two new B.zero1 rings, available in two-band and four-band versions, designed to offer enhanced lightness, comfort and versatility for everyday wear. The collection also introduces a refined Bvlgari Tubogas jewellery set, complemented by high jewellery creations that showcase the maison’s signature craftsmanship and bold aesthetic.
For Bvlgari, the Gold & Steel concept is far more than an innovative combination of materials. It represents a distinctive creative philosophy that reflects the maison’s determination to define its own design language while continually expanding its artistic vocabulary through experimentation and technical excellence.
The collection also pays tribute to a defining moment in Bvlgari’s history. During the 1970s, the maison broke with convention by introducing stainless steel into the world of fine jewellery—a material traditionally associated with strength and durability but considered exceptionally challenging to shape using jewellery-making techniques. By pairing the industrial character of steel with the timeless nobility of gold, Bvlgari created an unexpected union of contrasting materials that redefined luxury jewellery and established a design language uniquely its own.
Long celebrated for its experimental spirit, distinctive aesthetics and ingenious craftsmanship, Bvlgari continues to evolve its most iconic collections through the Gold & Steel Collection, demonstrating how innovation and heritage can coexist to create timeless jewellery with a bold contemporary identity
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.