BrandBuzz
The House of Masaba x Amrapali Jewels introduce a 46-piece stunning fine jewellery collection
In a dazzling collaboration, House of Masaba has teamed up with Amrapali Jewels to introduce a stunning new collection that seamlessly blends contemporary style with timeless elegance. This exclusive range of fine jewellery celebrates the strength, resilience, and beauty of Indian craftsmanship, featuring intricate designs and luxurious materials like 18kt gold, full-cut diamonds, and vibrant gemstones. From the bold ‘Heera Nandi’ neckpiece to the statement-making ‘Trinket Hoarder’ neckpiece, each piece tells a story of heritage and modernity. Whether you’re looking for a piece to add flair to a festive look or a statement item to carry through your everyday elegance, this collection offers something for every jewellery lover. Let’s take a closer look at the exquisite designs that are set to redefine the fine jewellery landscape.
The collection has been launched with a campaign featuring Madhu Sapre alongside Satyadeep Misra, Kripali Samdariya, and Kirandeep Chahar.
Commenting on the launch, Masaba Gupta, founder of House of Masaba in a statement said, “This is the first time House of Masaba will be dabbling in fine jewellery. The collection comprises 46 pieces created in 18-carat gold, using the finest gemstones. My association with House of Amrapali is a long-standing one, built on a great amount of trust in the brand and Tarang’s aesthetic.”
Tarang Arora, CEO of Amrapali Jewels added, “This marks Amrapali Jewels’ first collaboration with Masaba in the fine jewellery space, and it’s an absolute joy to join hands with such a dynamic and fearless creative force. Together, we’ve curated a collection that seamlessly blends Amrapali Jewels’ timeless legacy of craftsmanship with Masaba’s bold, playful, and contemporary aesthetic.”
The collection will exclusively be available for preview at House of Masaba’s largest bridal flagship store in Mehrauli, New Delhi.
The Heera Nandi Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Oval Cut Emerald
Perfect for post-festivities, pair it with a crisp white shirt for a cosy, elegant look.
The Countryside Earring
18kt Gold with Full Cut Diamonds | 51 Carat Cabochon Emerald
Symbolizing strength and resilience, etched with the beloved Nandi.
The Nirbhau Nirvair Nimrata Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Coloured Enamel Backing
Inspired by a Persian archival necklace, embodying “without fear, without hate, with love.”
The Trinket Hoarder Neckpiece
18kt Gold with antique finish | Full Cut Diamonds | Baguette Diamonds | White Sapphires | Amethyst | Cabochon Rubies | Peridot | Tourmaline | Aquamarine | Tanzanite | Emeralds
The After Eight Earrings
18kt Gold with antique finish | Full Cut Diamonds | Amethyst | Peridot | Tanzanite | Citrines | Swiss Blue Topaz | Pan Cut Tourmalines
BrandBuzz
Mèroh Unveils ‘Promise Collection’ Celebrating Self-Love Through Everyday Fine Jewellery
18K Gold Heart Motif with Certified Diamonds by Mèroh Blends Personal Symbolism with Modern Versatility
Fine jewellery brand Mèroh has introduced its latest line, the Promise Collection, a thoughtfully designed edit that places self-love and personal expression at the forefront of everyday luxury.
At the core of the collection is a sculptural heart motif crafted from two flowing ribbons of 18-karat gold. When held upright, the design subtly reveals the letter “M” — symbolising “mine” — a quiet yet powerful reminder of the promise to choose oneself. The motif reflects both emotional depth and contemporary minimalism, aligning with the brand’s philosophy of meaningful fine jewellery.
Available in yellow, rose, and white gold, and accented with certified diamonds, the pieces are intentionally lightweight and fluid in form. Designed for seamless transitions from day to evening, the collection embodies modern versatility while maintaining refined craftsmanship.
With the Promise Collection, Mèroh continues to champion jewellery that is intimate, expressive, and made for everyday wear — where symbolism meets sophistication in effortlessly wearable designs.
source:Mèroh
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.