National News
Tata’s CaratLane Deepens Roots in Uttar Pradesh with Strategic Expansion in FY26
The brand is making concerted efforts to expand its presence in the state, driven by consistent consumer demand and strong omni-channel performance across urban and emerging markets.

CaratLane, a 100% subsidiary of Titan Company Ltd and India’s leading omni-channel jewellery brand, is intensifying its focus on Uttar Pradesh as a key pillar of its regional growth strategy.

“Uttar Pradesh has emerged as a key market for us, not just because of its scale, but due to the clear and consistent growth we’ve seen across both offline and online channels. Our focus now is on deepening our presence in the state by entering new cities, strengthening customer relationships, and continuing to innovate around how people discover and purchase jewellery” said Saumen Bhaumik, Managing Director, CaratLane.
Looking ahead, CaratLane will deepen its footprint in Uttar Pradesh by launching 15 new stores across the state during FY26. This includes planned entry into eight new tier-2 and tier-3 cities—Jaunpur, Azamgarh, Rai Bareilly, Muzaffarnagar, Sultanpur, Ghazipur, among others—marking the next wave of the brand’s retail expansion in previously untapped markets.
CaratLane will open a new store in Lucknow in the upcoming week, reinforcing the city’s position as a critical retail and consumer hub for the brand.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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