BrandBuzz
Aspect Bullion & Refinery Expands India’s First Gold & Silver Vending Machine Network With Two New Installations In Mumbai
~ New Vending Machines At Akina, Worli and Lakeshore Capital Mall, Nalasopara Strengthen The Brand’s Vision Of Making Investment-Grade Gold and Silver More Accessible Through Technology, Transparency and Live Market Pricing ~
Aspect Bullion & Refinery, the pioneer behind India’s first-ever Gold & Silver Vending Machine, is proud to announce the launch of two new vending machine installations in Mumbai this June. This expansion marks another significant milestone in the company’s mission to make buying gold and silver more accessible, seamless, and convenient through an innovative, secure, and hassle-free purchasing experience.
A vending machine was launched at Akina, Worli on 27th June, followed by another installation at Lakeshore Capital Mall, Nalasopara on 30th June. This expansion strengthens Aspect Bullion & Refinery’s growing network within Maharashtra, where its vending machines are already present at R City Mall – Ghatkopar, Viviana Mall (Lakeshore) – Thane, Nexus Seawoods – Navi Mumbai, Inorbit Mall – Vashi, and Infinity Mall – Malad, along with retail stores at R City Mall – Ghatkopar and Sky City Mall – Borivali.
Designed to revolutionize the precious metals buying experience, Aspect Bullion & Refinery’s vending machines offer customers instant access to 24KT 999 gold bars and coins, as well as 999 silver coins and bars, available at live market rates. The system ensures total transparency, guaranteed purity, and unmatched convenience. Whether for investment, celebrations, gifting, or festive purchases, buyers can explore a collection of over 200 unique gold and silver designs through a seamless, technology-driven experience.
To further strengthen its commitment, Aspect Bullion & Refinery has launched India’s first online application that enables customers to book gold and silver coins and bars from over 200 designs with a single tap on their phones. Designed to simplify bulk procurement, the platform allows corporates, jewellers, and institutional buyers to purchase certified gold and silver products through a transparent, seamless, and hassle-free digital experience.
Commenting on the launch, Darshan Desai, CEO, Aspect Bullion & Refinery, said:

“Aspect Bullion & Refinery was founded on a simple yet powerful vision—to leverage technology to make buying gold and silver bullion more transparent, approachable, and convenient. Being the first to launch Gold & Silver Vending Machines in India, we have always aimed to revolutionise the way precious metals are purchased through a combination of trust, innovation, and accessibility. Each new installation brings certified gold and silver bullion closer to our customers.
We are building an ecosystem where buying precious metals is as seamless as it is trustworthy, supported by our growing network, digital initiatives, live market pricing, guaranteed purity, and complete transparency.”
With the growing consumer preference for transparent and technology-driven investment alternatives, Aspect Bullion & Refinery continues to strengthen its presence across key retail touchpoints through innovations that are redefining gold retailing in India. Through a combination of physical retail, smart vending, and e-commerce, the company is delivering an omni-channel experience tailored to the needs of individual consumers, corporates, jewellers, and institutional buyers.
BrandBuzz
Heer By GIVA Reimagines 9KT Gold For The Everyday With Anushka Sharma
The Campaign Introduces 9KT Gold As A Modern, Stylish and Accessible Way To Wear Gold Made For Everyday Moments, Outfits and Milestones.
Heer by GIVA, GIVA’s gold and lab-grown diamond brand, is bringing a new perspective to gold jewellery with its latest campaign featuring Bollywood actor Anushka Sharma. Centred around 9KT gold, the campaign challenges the traditional perception of gold as jewellery reserved for special occasions or kept away in lockers, and presents it as something to be worn, styled and enjoyed every day.



Fronted by Anushka Sharma, who recently joined Heer by GIVA as the brand ambassador, the campaign film beautifully captures a new-age relationship with gold, one where jewellery is not meant to be tucked away for special occasions, but worn, styled and celebrated every day. Anushka brings this everyday approach to life, pairing an array of Heer by GIVA 9KT gold jewellery with her looks across the week, and showcasing how gold can seamlessly become part of one’s everyday style. The film captures the campaign thought: “Different Day. Different Gold. Every Day.”
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:

” For generations, gold has been associated with milestones and special occasions. With Heer by GIVA, we want to make gold more relevant to the way people live today. 9KT gold allows us to bring together the desirability of gold with a more accessible, contemporary proposition, jewellery that you can wear every day, style your way and make part of your personal story.”
The campaign reflects a broader shift in how younger consumers are approaching gold jewellery. Moving beyond traditional occasions and heirloom-led purchases, gold is increasingly becoming part of personal style, chosen to complement an outfit, mark a moment or simply add a little something to an ordinary day. Heer by GIVA’s 9KT gold collection is designed for this evolving relationship with the metal, offering jewellery that is real, stylish and affordable, and made to be worn more often.
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