BrandBuzz
Tanishq store in Silicon Valley marks grand debut with Santa Clara Mayor in attendance
Tanishq store in Santa Clara, California – heart of Silicon Valley marked its grand debut with Santa Clara Mayor in attendance.The showroom, which opened on 18 March, officially marked its grand debut with a vibrant celebration on 8 May. The event featured a traditional lamp-lighting ceremony, ribbon cutting, and a musical performance. Santa Clara Mayor Lisa M. Gillmor attended, alongside community leaders and jewellery enthusiasts from across the Bay Area.
Located in Santa Clara, California, the 5,100 sq. ft. space is Tanishq’s largest store in the country and its seventh in the U.S. The brand’s existing outlets are located in New Jersey, Houston, Dallas, Chicago, Seattle, and Atlanta.
Tanishq’s newest store is a tribute to Indian craftsmanship and contemporary design, offering thousands of intricately crafted gold and diamond pieces, featuring signature collections that cater to a range of occasions from weddings to daily wear.

“Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey,” said Amrit Pal Singh, Business Head – North America, Titan Company Limited. “The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We’re proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewellery that bridges tradition with modern elegance.”
BrandBuzz
Raniwala 1881 Unveils AAINA: A Poetic Reflection of Legacy and Becoming
The new collection captures the intimate moment of self-reflection before a new beginning, blending heirloom polki, emeralds and diamonds with contemporary expression.
Raniwala 1881 unveils AAINA, a poetic exploration of reflection, legacy and becoming. Meaning “mirror,” AAINA captures the intimate moment where a woman meets herself before stepping into forever. Rooted in tradition yet deeply personal, the collection reflects strength, emotion, joy and quiet introspection. Conceived as a pause in time, AAINA is where memory softens into feeling and heritage transforms into something lived, felt and carried forward.

Crafted with Raniwala 1881’s hallmark artistry, the collection features rare sized polki (uncut diamonds), vivid coloured gemstones, lush emeralds and striking diamonds, brought together through meticulous craftsmanship. Each creation balances ceremonial richness with contemporary restraint, echoing the grandeur of heirlooms while remaining deeply expressive. The silhouettes feel familiar yet renewed, allowing tradition to evolve into design principles that honour lineage without being bound by it.
AAINA unfolds as a journey through emotion and identity, mirroring the many facets of a woman’s inner world. It celebrates not just adornment, but recognition. More than jewellery, AAINA is an inheritance of the soul, crafted once, carried forever. Through this collection, Raniwala 1881 reaffirms its legacy of creating timeless heirlooms that reflect not only history, but the woman who gives them meaning.
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