BrandBuzz
Tanishq Unveils ‘Élan’: A Bold New Diamond Collection Celebrating Modern Femininity
Crafted for the confident woman, Élan features 33 sculptural designs that blend contemporary elegance with timeless brilliance.
Tanishq, the flagship jewellery brand from the Tata Group, has launched its latest natural diamond collection, Élan — a celebration of contemporary glamour and self-assured femininity. Designed for the woman who embraces her individuality and radiates confidence, Élan stands as a bold and artistic addition to Tanishq’s fine jewellery repertoire.
With 33 standout designs, the collection reimagines diamond jewellery through a modern lens. From sculptural bangles and layered pendants to dramatic necklaces, Élan is crafted to honour the moments when a woman doesn’t just dress up, but shows up — unapologetically herself.

“This collection is for the woman who’s not just dressing up, but showing up — for herself and for the world,” said Pelki Tshering, Chief Marketing Officer at Tanishq. “With Élan, we pay tribute to her inner and outer sparkle. It’s designed for those standout moments where she deserves to be seen, celebrated, and remembered.”
The design language of Élan is a masterclass in fluid sophistication. Featuring intricate gold jali work, blooming floral motifs, and pavé-set diamonds, each piece flows naturally with the body while exuding an aura of sculptural elegance. The collection’s craftsmanship speaks to Tanishq’s dedication to detail, with each piece seamlessly combining structure and softness.

True to Tanishq’s reputation for quality, Élan uses only the top 5% of natural diamonds sourced globally — selected for their exceptional brilliance and unmatched light performance. The result is jewellery that does more than shine; it speaks. It declares success, style, and self-expression.
Positioned at accessible luxury price points, Élan is tailored for the fashion-forward woman who sees jewellery not just as adornment, but as a reflection of her journey. Whether celebrating a personal milestone or making a statement at a special occasion, Élan is crafted to make her presence unforgettable.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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