BrandBuzz
Tanishq Launches ‘Festival of Diamonds 2025’ and Unveils Élan Collection at Palladium Ahmedabad
A glittering evening of style, craftsmanship, and luxury marked the debut of Tanishq’s versatile new diamond line, with exclusive offers and experiences for Ahmedabad’s elite.
Tanishq, India’s most trusted jewellery brand from the House of Tata, celebrated the grand launch of its much-anticipated ‘Festival of Diamonds 2025 – Sparkle Your Way’ at Palladium Ahmedabad, the city’s premier luxury shopping destination. The event also witnessed the exclusive unveiling of the Élan Collection — a striking new line that fuses intricate gold jali work with the brilliance of natural diamonds, crafted for the modern woman who values versatility, individuality, and timeless elegance.
The glamorous evening brought together over 60 high-net-worth guests, offering them an exclusive first look at the Élan Collection. Designed to complement every facet of contemporary life — from casual brunches to corporate boardrooms — the collection features more than 10,000 diamond jewellery styles, with prices starting at just ₹15,000. Whether one seeks minimal everyday elegance or bold statement pieces, the Festival caters to every taste and occasion.
Central to the campaign is the idea of versatility, with diamonds styled for everyday life — not just celebrations. This spirit is beautifully embodied by campaign faces Alaya Furniturewala and Teju Ashwini, who bring the Élan Collection’s fusion of tradition and modernity to life with their distinctive personal styles.
To make the Festival even more rewarding, Tanishq is offering up to 20% off on the entire MRP of diamond jewellery — a rare promotion that applies not just to the diamond’s weight, but to the complete piece. This exclusive offer is valid only until 25th August 2025, making it a perfect time to invest in fine diamonds.
The launch event at Palladium Ahmedabad featured curated experiences, including a fine F&B curation by Caffe Allora and an artisanal fragrance workshop by Scentido, India’s premier niche perfumery. These thoughtful additions elevated the evening into a celebration of luxury, craftsmanship, and sensorial indulgence.
With Palladium Ahmedabad continuing to set new standards in high-end retail, Tanishq’s Festival of Diamonds adds yet another dazzling chapter to the city’s evolving luxury landscape. Visitors are encouraged to experience the Élan Collection in-store before 25th August to enjoy the exclusive launch benefits.
BrandBuzz
Indriya unveils ‘Devi’, a Navaratri Collection celebrating the Divine Feminine
Devi draws inspiration from ancient legends, divine motifs and cultural artistry, and embodies strength, grace, and the essence of the modern feminine journey
Indriya, Aditya Birla Jewellery, is proud to present ‘Devi’—a radiant new collection that celebrates the eternal feminine spirit. Launched in the auspicious lead-up to Navratri, ‘Devi’ is an ode to every woman, embodying strength, compassion, and grace, and reflecting the timeless essence of the Goddess within her.
At the heart of ‘Devi‘ is Mata ni Pachedi, a centuries-old textile art from Gujarat that depicts stories of the goddess through her devotees, floral motifs, and temple icons. Traditionally created with hand block printing and freehand painting, this craft has been reimagined in jewellery design, blending heritage with modern expression.
The collection also draws inspiration from the Kaliganthi, a revered necklace of seven amulet-shaped units symbolising the seven divine mothers. Once cherished by brides as a protective charm of heritage and legacy, its motifs are rediscovered in the context of Devi as timeless symbols of perseverance, power, and eternal beauty.
Speaking on the launch, Sandeep Kohli, CEO, Indriya, said, “At Indriya, our vision has always been to create jewellery that reflects artistry, emotion, and heritage. Devi is not just a collection. It is a celebration of the divinity within every woman. It reminds us that each woman carries the strength of the Goddess in her, resilient, radiant, and timeless.”
Abhishek Rastogi, Head of Design, Indriya, said, “The design journey of ‘Devi’ draws inspiration from revered motifs like Mata ni Pachedi and the Kaliganthi. Each piece integrates sacred symbolism—lotuses, celestial patterns, and amulets—with refined craftsmanship and modern sensibilities. The result is a collection that celebrates this feminine spirit.”
This creation is a reflection of Indriya’s deep commitment to preserving traditional kaarigari and celebrating the rich legacy of Gujarat through timeless design. With ‘Devi’, we continue our role as custodians of India’s artistic and historical narratives, giving heritage a contemporary voice that resonates today.
Since its inception in 2024, the brand has expanded rapidly across the country, establishing a strong presence in the North, South, and Western regions. With a growing network of now 29 stores across North, South, East and West India, including six in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, Patna, and in Uttar Pradesh—with one store each in Lucknow and Prayagraj; and one each in Indore, Jodhpur, Surat, Vijayawada, and Odisha—reflecting Indriya’s growing footprint and commitment to making finely crafted jewellery more accessible to consumers.
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