BrandBuzz
Tanishq Launches ‘Festival of Diamonds 2025’ and Unveils Élan Collection at Palladium Ahmedabad
A glittering evening of style, craftsmanship, and luxury marked the debut of Tanishq’s versatile new diamond line, with exclusive offers and experiences for Ahmedabad’s elite.
Tanishq, India’s most trusted jewellery brand from the House of Tata, celebrated the grand launch of its much-anticipated ‘Festival of Diamonds 2025 – Sparkle Your Way’ at Palladium Ahmedabad, the city’s premier luxury shopping destination. The event also witnessed the exclusive unveiling of the Élan Collection — a striking new line that fuses intricate gold jali work with the brilliance of natural diamonds, crafted for the modern woman who values versatility, individuality, and timeless elegance.
The glamorous evening brought together over 60 high-net-worth guests, offering them an exclusive first look at the Élan Collection. Designed to complement every facet of contemporary life — from casual brunches to corporate boardrooms — the collection features more than 10,000 diamond jewellery styles, with prices starting at just ₹15,000. Whether one seeks minimal everyday elegance or bold statement pieces, the Festival caters to every taste and occasion.
Central to the campaign is the idea of versatility, with diamonds styled for everyday life — not just celebrations. This spirit is beautifully embodied by campaign faces Alaya Furniturewala and Teju Ashwini, who bring the Élan Collection’s fusion of tradition and modernity to life with their distinctive personal styles.
To make the Festival even more rewarding, Tanishq is offering up to 20% off on the entire MRP of diamond jewellery — a rare promotion that applies not just to the diamond’s weight, but to the complete piece. This exclusive offer is valid only until 25th August 2025, making it a perfect time to invest in fine diamonds.
The launch event at Palladium Ahmedabad featured curated experiences, including a fine F&B curation by Caffe Allora and an artisanal fragrance workshop by Scentido, India’s premier niche perfumery. These thoughtful additions elevated the evening into a celebration of luxury, craftsmanship, and sensorial indulgence.
With Palladium Ahmedabad continuing to set new standards in high-end retail, Tanishq’s Festival of Diamonds adds yet another dazzling chapter to the city’s evolving luxury landscape. Visitors are encouraged to experience the Élan Collection in-store before 25th August to enjoy the exclusive launch benefits.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.
The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:
“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”
The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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