BrandBuzz
Tanishq Launches ‘Festival of Diamonds 2025’ and Unveils Élan Collection at Palladium Ahmedabad
A glittering evening of style, craftsmanship, and luxury marked the debut of Tanishq’s versatile new diamond line, with exclusive offers and experiences for Ahmedabad’s elite.
Tanishq, India’s most trusted jewellery brand from the House of Tata, celebrated the grand launch of its much-anticipated ‘Festival of Diamonds 2025 – Sparkle Your Way’ at Palladium Ahmedabad, the city’s premier luxury shopping destination. The event also witnessed the exclusive unveiling of the Élan Collection — a striking new line that fuses intricate gold jali work with the brilliance of natural diamonds, crafted for the modern woman who values versatility, individuality, and timeless elegance.
The glamorous evening brought together over 60 high-net-worth guests, offering them an exclusive first look at the Élan Collection. Designed to complement every facet of contemporary life — from casual brunches to corporate boardrooms — the collection features more than 10,000 diamond jewellery styles, with prices starting at just ₹15,000. Whether one seeks minimal everyday elegance or bold statement pieces, the Festival caters to every taste and occasion.
Central to the campaign is the idea of versatility, with diamonds styled for everyday life — not just celebrations. This spirit is beautifully embodied by campaign faces Alaya Furniturewala and Teju Ashwini, who bring the Élan Collection’s fusion of tradition and modernity to life with their distinctive personal styles.
To make the Festival even more rewarding, Tanishq is offering up to 20% off on the entire MRP of diamond jewellery — a rare promotion that applies not just to the diamond’s weight, but to the complete piece. This exclusive offer is valid only until 25th August 2025, making it a perfect time to invest in fine diamonds.
The launch event at Palladium Ahmedabad featured curated experiences, including a fine F&B curation by Caffe Allora and an artisanal fragrance workshop by Scentido, India’s premier niche perfumery. These thoughtful additions elevated the evening into a celebration of luxury, craftsmanship, and sensorial indulgence.
With Palladium Ahmedabad continuing to set new standards in high-end retail, Tanishq’s Festival of Diamonds adds yet another dazzling chapter to the city’s evolving luxury landscape. Visitors are encouraged to experience the Élan Collection in-store before 25th August to enjoy the exclusive launch benefits.
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
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