loader image
Connect with us

BrandBuzz

Tanishq Launches ‘Festival of Diamonds 2025’ and Unveils Élan Collection at Palladium Ahmedabad

A glittering evening of style, craftsmanship, and luxury marked the debut of Tanishq’s versatile new diamond line, with exclusive offers and experiences for Ahmedabad’s elite.

Published

on

1,809 Views

Tanishq, India’s most trusted jewellery brand from the House of Tata, celebrated the grand launch of its much-anticipated ‘Festival of Diamonds 2025 – Sparkle Your Way’ at Palladium Ahmedabad, the city’s premier luxury shopping destination. The event also witnessed the exclusive unveiling of the Élan Collection — a striking new line that fuses intricate gold jali work with the brilliance of natural diamonds, crafted for the modern woman who values versatility, individuality, and timeless elegance.

The glamorous evening brought together over 60 high-net-worth guests, offering them an exclusive first look at the Élan Collection. Designed to complement every facet of contemporary life — from casual brunches to corporate boardrooms — the collection features more than 10,000 diamond jewellery styles, with prices starting at just ₹15,000. Whether one seeks minimal everyday elegance or bold statement pieces, the Festival caters to every taste and occasion.

Central to the campaign is the idea of versatility, with diamonds styled for everyday life — not just celebrations. This spirit is beautifully embodied by campaign faces Alaya Furniturewala and Teju Ashwini, who bring the Élan Collection’s fusion of tradition and modernity to life with their distinctive personal styles.

To make the Festival even more rewarding, Tanishq is offering up to 20% off on the entire MRP of diamond jewellery — a rare promotion that applies not just to the diamond’s weight, but to the complete piece. This exclusive offer is valid only until 25th August 2025, making it a perfect time to invest in fine diamonds.

The launch event at Palladium Ahmedabad featured curated experiences, including a fine F&B curation by Caffe Allora and an artisanal fragrance workshop by Scentido, India’s premier niche perfumery. These thoughtful additions elevated the evening into a celebration of luxury, craftsmanship, and sensorial indulgence.

With Palladium Ahmedabad continuing to set new standards in high-end retail, Tanishq’s Festival of Diamonds adds yet another dazzling chapter to the city’s evolving luxury landscape. Visitors are encouraged to experience the Élan Collection in-store before 25th August to enjoy the exclusive launch benefits.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

BrandBuzz

Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase

A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.

Published

on

1,861 Views

Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.

The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.

At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.

Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.

The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.

With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x