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KISNA to award over 200 cars and 1,000 scooters to customers in pan-India festive season campaign

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KISNA Diamond and Gold Jewellery, one of India’s leading jewellery retail chains, today announced the launch of its Bumper Lucky Draw 25’ campaign, offering customers across India the chance to win over 200 cars and more than 1,000 scooters through in-store lucky draws, in one of Indian jewellery industry’s biggest giveaway campaigns. The draws will be conducted at KISNA’s exclusive showrooms across the country, making this one of the largest customer reward campaigns in the industry.

The campaign, which went live on 11th August 2025 and to be concluded on 19th October 2025, offers participants the opportunity to win two and four wheelers by purchasing diamond, platinum, or solitaire jewellery in multiples of ₹25,000 or gold jewellery worth ₹70,000 or more. Customers will receive two lucky draw coupons, one for a scooter draw and one for a car draw, with every qualifying purchase.

Each showroom will conduct five scooter draws and one grand car draw on a fortnightly basis throughout the campaign. With over 80+ exclusive showrooms participating, the campaign will award more than 1,200 prizes nationwide.

To participate, customers must drop their scooter and car coupons into separate designated drop boxes in the store. At the time of invoicing, the “LUCKY DRAW” option will be selected in the billing system, generating a coupon code printed on the bottom of the invoice. The code will be written on the physical voucher, handed to the customer, and a “Coupon Issued” stamp placed on the tax invoice.

As part of the campaign’s execution, each showroom will award five scooters and one car to winners over the duration of the promotion.

Speaking on the announcement,. Ghanshyam Dholakia, Founder & Managing Director of Hari Krishna Group, said, “Our customers are at the heart of everything we do at KISNA. The ‘Bumper Lucky Draw 25’ is our way of celebrating their trust and loyalty, while adding a layer of excitement to their festive season purchases. The scale of this year’s campaign, with over 1,200 vehicles, reflects our commitment to making this celebration truly memorable. Initiatives like this are part of KISNA’s ongoing tradition of rewarding customers, as seen in our previous #Abki_Baar_Aapke_Liye campaign, where we gave away 100 cars across India.”

Parag Shah, Director of KISNA Diamond & Gold Jewellery, added, “This campaign is designed to blend the joy of fine jewellery shopping with the thrill of winning a big prize. By taking it nationwide, we’re ensuring that customers from every corner of India have the chance to participate and win, making it one of our most engaging initiatives yet.”

The campaign will be supported by in-store and digital communications, including table-top displays, digital creatives for tripods, TV and façade screens, and door-to-door leaflets to ensure maximum participation and excitement. The promotion coincides with the onset of Navaratri and other regional festivities, adding to the celebratory spirit in stores nationwide.

Winners will be informed promptly on the day of the draw to maximise excitement and make the moment memorable. KISNA’s extensive regional presence ensures that participants from metropolitan cities to remote towns have an equal chance to win.

KISNA’s Bumper Lucky Draw 25 is set to redefine customer engagement in the jewellery sector by offering a unique opportunity to combine the joy of jewellery shopping with the thrill of winning value adding  prizes.


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Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase

A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.

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Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.

The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.

At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.

Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.

The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.

With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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