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Tanishq Expands U.S. Footprint with New Store in Atlanta, Georgia

India’s Premier Jewelry Brand Opens Sixth U.S. Location in Cumming, Offering a Blend of Tradition and Contemporary Luxury

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Tanishq, India’s leading jewelry brand, has marked a major milestone in its U.S. expansion with the grand opening of its sixth store in Cumming, Georgia. Situated at 580 Peachtree Parkway, the new 3,270 sq. ft. showroom showcases over 5,000 unique jewelry designs, ranging from intricate bridal collections to modern everyday essentials. The opening, celebrated on February 26, reflects the brand’s growing presence in the U.S. market, particularly in Atlanta—a dynamic, fast-growing city known for its diverse retail scene.

The store is designed to cater to both South Asian traditions and American tastes, offering fine gold and diamond jewelry perfect for weddings, festivals, and daily elegance. Tanishq’s expansion into Atlanta comes at a time of increased demand for high-quality, ethically sourced jewelry in the region.

The grand opening was graced by Ramesh Babu Lakshmanan, Consul General of India in Atlanta, as well as numerous distinguished guests and excited customers eager to explore the brand’s renowned collections. Tanishq’s commitment to exceptional craftsmanship, paired with its legacy of trust, has garnered an enthusiastic response from the community.

Amrit Pal Singh, Business Head for North America at Titan Company Limited, shared, “Atlanta is an important market for us, and we are excited to bring Tanishq’s innovative yet heritage-driven designs to this vibrant community, offering a destination for high-quality jewelry that celebrates both tradition and modernity.”

Tanishq invites the residents of Atlanta to visit the new store and discover a curated selection of fine jewelry crafted to make life’s most special moments truly memorable.

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Mehul Shah (WFDB/BDB) and Kirit Bhansali (GJEPC) Elected To CIBJO Board Of Directors At Centenary Congress In Vicenza

Indian Now Has Four Representatives On Board Of The World Confederation. Enhanced Collaboration Will Increase Transparency and Strengthen Consumer Confidence.

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Mehul Shah, President WFDB & Vice President BDB, and Kirit Bhansali, Chairman GJEPC were elected by the CIBJO General Assembly to the Board of Directors of The World Jewellery Confederation (CIBJO) at the organisation’s Centenary Centenary Congress which concluded in Italy on September 7. They join Pramod Agarwal, former GJEPC Chairman, who was re-elected as Vice President of the global body and Vaishali Banerjee, MD India of PGI was also elected to the Board.

Dr Gaetano Cavalieri was re-elected unopposed as President, while Jonathan Kendall and Kenneth Scarratt were re-elected to the other two posts of Vice President. The Board has a total of 30 members.

CIBJO is the oldest global organization in the world gem and jewellery industry and is acknowledged for its stellar role in helping standardize guidelines and nomenclature used by the gem and jewellery trade worldwide. The organization publishes Blue Books and Retailer’s Guides for different industry verticals, drafted by members of its Trade Commissions who are experts in their fields. These are regularly updated at the World Congresses, which are held every few years.

Mehul Shah, who addressed the Opening Session of the Centennial Congress, congratulated the body on being recognised by the United Nations Economic and Social Council in 2006 as a technical expert and advisor, and called for stronger collaboration between CIBJO and diamond industry bodies like WFDB and BDB.

During the Congress deliberations, Mr Shah also strongly urged the body to adopt clear guidelines to differentiate gemstones produced in the laboratories that may appear identical to natural gemstones.

MR Shah said:

“There is a need for greater clarity and transparency in communicating these differences to the consumers so that they understand that these are actually two different products and address different consumer bases.”

Mehul  Shah focused on the strong growth in the Indian market where demand was increasing about 10% year-on-year. “India is now the second largest consumer market in the world. “The election of a number of leaders from Indian trade bodies to the CIBJO Board is significant, because our country is both a leading manufacturer-exporter of diamonds, jewellery and coloured gemstones, as well as a rapidly growing consumer market for these products,” Mr Shah said soon after the election.

He  endorsed the other panellists’ views that demand and prices were stabilising worldwide. The panel also urged the industry to boost its marketing activity.

He pledged to strengthen the collaboration between the global diamond industry and CIBJO across the world and in India, and work for enhancing consumer confidence in the gem and jewellery industry.

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