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Tanishq Expands U.S. Footprint with New Store in Atlanta, Georgia

India’s Premier Jewelry Brand Opens Sixth U.S. Location in Cumming, Offering a Blend of Tradition and Contemporary Luxury

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Tanishq, India’s leading jewelry brand, has marked a major milestone in its U.S. expansion with the grand opening of its sixth store in Cumming, Georgia. Situated at 580 Peachtree Parkway, the new 3,270 sq. ft. showroom showcases over 5,000 unique jewelry designs, ranging from intricate bridal collections to modern everyday essentials. The opening, celebrated on February 26, reflects the brand’s growing presence in the U.S. market, particularly in Atlanta—a dynamic, fast-growing city known for its diverse retail scene.

The store is designed to cater to both South Asian traditions and American tastes, offering fine gold and diamond jewelry perfect for weddings, festivals, and daily elegance. Tanishq’s expansion into Atlanta comes at a time of increased demand for high-quality, ethically sourced jewelry in the region.

The grand opening was graced by Ramesh Babu Lakshmanan, Consul General of India in Atlanta, as well as numerous distinguished guests and excited customers eager to explore the brand’s renowned collections. Tanishq’s commitment to exceptional craftsmanship, paired with its legacy of trust, has garnered an enthusiastic response from the community.

Amrit Pal Singh, Business Head for North America at Titan Company Limited, shared, “Atlanta is an important market for us, and we are excited to bring Tanishq’s innovative yet heritage-driven designs to this vibrant community, offering a destination for high-quality jewelry that celebrates both tradition and modernity.”

Tanishq invites the residents of Atlanta to visit the new store and discover a curated selection of fine jewelry crafted to make life’s most special moments truly memorable.

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International News

GJ exporters  hasten US shipments amid tariff uncertainty

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Following a landmark US Supreme Court ruling on February 20, 2026, which invalidated President Trump’s “reciprocal tariffs” under the International Emergency Economic Powers Act (IEEPA), the trade landscape has shifted into a volatile transition period. In response, the US administration has invoked Section 122 of the Trade Act of 1974, implementing a temporary 15% global import surcharge.

Indian exporters in various sectors including GJ are currently racing to maximize shipments within a 150-day window to capitalize on the relative certainty of the current 15% rate before potential further escalations under Section 301. The “150-day window” (ending roughly in July 2026) has become a critical marathon for Indian logistics. While the Supreme Court ruling offered a brief moment of relief by striking down 50% “penalty” duties, the immediate reimposition of a 15% surcharge keeps the “landed cost” of Indian goods high.

Gems and Jewellery sector impact

  • Current Status: The sector is reeling from a 60% year-on-year decline in cut and polished diamond exports (falling from $3.64 billion to $1.45 billion in the April–December 2025 period).
  • Exporter Action: The Gem & Jewellery Export Promotion Council (GJEPC) successfully requested Mumbai Customs to remain open over the weekend to facilitate immediate dispatches.
  • Trade Deal Outlook: Under a recently announced interim framework, India expects zero-duty access for diamonds and a reduction in jewellery tariffs to 18% (down from 25%). Exporters are rushing to ship goods before these negotiated terms are potentially complicated by the new Section 122 surcharge.

Technical Regulatory Framework

The shift in US policy utilizes two distinct legal “hammers”:

RegulationStatusImpact on Indian Exporters
IEEPA (Reciprocal Tariffs)InvalidatedStruck down by SCOTUS (6-3); provides legal grounds for potential duty refunds.
Section 122 (Trade Act 1974)Active15% surcharge for a maximum of 150 days to address balance-of-payments deficits.
Section 301ThreatenedAllows USTR to impose punitive tariffs for “unfair” trade practices; seen as a looming risk.

Strategic Outlook

The “150-day window” (ending roughly in July 2026) has become a critical marathon for Indian logistics. While the Supreme Court ruling offered a brief moment of relief by striking down 50% “penalty” duties, the immediate reimposition of a 15% surcharge keeps the “landed cost” of Indian goods high.

Note: Exporters are urged to maintain close coordination with the Union Commerce Ministry, as the operationalization of the India-US Interim Trade Pact (expected in April 2026) may offer a “carve-out” or preferential rate that bypasses the global 15% surcharge.

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