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Tanishq Expands U.S. Footprint with New Store in Atlanta, Georgia

India’s Premier Jewelry Brand Opens Sixth U.S. Location in Cumming, Offering a Blend of Tradition and Contemporary Luxury

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Tanishq, India’s leading jewelry brand, has marked a major milestone in its U.S. expansion with the grand opening of its sixth store in Cumming, Georgia. Situated at 580 Peachtree Parkway, the new 3,270 sq. ft. showroom showcases over 5,000 unique jewelry designs, ranging from intricate bridal collections to modern everyday essentials. The opening, celebrated on February 26, reflects the brand’s growing presence in the U.S. market, particularly in Atlanta—a dynamic, fast-growing city known for its diverse retail scene.

The store is designed to cater to both South Asian traditions and American tastes, offering fine gold and diamond jewelry perfect for weddings, festivals, and daily elegance. Tanishq’s expansion into Atlanta comes at a time of increased demand for high-quality, ethically sourced jewelry in the region.

The grand opening was graced by Ramesh Babu Lakshmanan, Consul General of India in Atlanta, as well as numerous distinguished guests and excited customers eager to explore the brand’s renowned collections. Tanishq’s commitment to exceptional craftsmanship, paired with its legacy of trust, has garnered an enthusiastic response from the community.

Amrit Pal Singh, Business Head for North America at Titan Company Limited, shared, “Atlanta is an important market for us, and we are excited to bring Tanishq’s innovative yet heritage-driven designs to this vibrant community, offering a destination for high-quality jewelry that celebrates both tradition and modernity.”

Tanishq invites the residents of Atlanta to visit the new store and discover a curated selection of fine jewelry crafted to make life’s most special moments truly memorable.

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International News

GJEPC Participates in High-Level Paris Roundtable on Kimberley Process Relevance

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A closed-door outreach session in Paris brought senior Kimberley Process (KP) leadership into direct dialogue with leading luxury jewellery maisons, positioning the certification system at the centre of brand risk, sourcing integrity and consumer trust.

Hosted by UFBJOP, the invitation-only discussion, held under Chatham House Rule, clarified how the KP works, why it remains central to the natural diamond value chain, and how it supports brand credibility in a market shaped by rising transparency expectations.

The panel featured Feriel Zerouki, President, World Diamond Council (WDC); Stéphane Fischler, former President, WDC; Anoop Mehta, Convenor – Diamond Panel, GJEPC; Ahmed Bin Sulayem, CEO, DMCC & former KP Chair; and Sabyasachi Ray, Executive Director, GJEPC & Deputy Advisor to KP Chair, who shared perspectives spanning industry, governance and trade.

The discussion opened with an overview of the KP’s origins and mechanics, followed by India’s 2026 Chairmanship priorities built around the “3Cs” – Credibility, Compliance and Confidence. The framework focuses on strengthening certification integrity, addressing financial risks like crypto-linked transactions, and improving consumer-facing communication.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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