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Tanishq Expands U.S. Footprint with New Store in Atlanta, Georgia

India’s Premier Jewelry Brand Opens Sixth U.S. Location in Cumming, Offering a Blend of Tradition and Contemporary Luxury

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Tanishq, India’s leading jewelry brand, has marked a major milestone in its U.S. expansion with the grand opening of its sixth store in Cumming, Georgia. Situated at 580 Peachtree Parkway, the new 3,270 sq. ft. showroom showcases over 5,000 unique jewelry designs, ranging from intricate bridal collections to modern everyday essentials. The opening, celebrated on February 26, reflects the brand’s growing presence in the U.S. market, particularly in Atlanta—a dynamic, fast-growing city known for its diverse retail scene.

The store is designed to cater to both South Asian traditions and American tastes, offering fine gold and diamond jewelry perfect for weddings, festivals, and daily elegance. Tanishq’s expansion into Atlanta comes at a time of increased demand for high-quality, ethically sourced jewelry in the region.

The grand opening was graced by Ramesh Babu Lakshmanan, Consul General of India in Atlanta, as well as numerous distinguished guests and excited customers eager to explore the brand’s renowned collections. Tanishq’s commitment to exceptional craftsmanship, paired with its legacy of trust, has garnered an enthusiastic response from the community.

Amrit Pal Singh, Business Head for North America at Titan Company Limited, shared, “Atlanta is an important market for us, and we are excited to bring Tanishq’s innovative yet heritage-driven designs to this vibrant community, offering a destination for high-quality jewelry that celebrates both tradition and modernity.”

Tanishq invites the residents of Atlanta to visit the new store and discover a curated selection of fine jewelry crafted to make life’s most special moments truly memorable.

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International News

De Beers Returns To IDE After Nine Years

Part Of A Bigger Plan Launched In July To Boost Local Trade and Bring Back International Business

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De Beers has come back to Israel to show off its unpolished diamonds for the first time in nine years. Local diamond traders in Ramat Gan were invited to view the stones in person from October 13 to 15 before placing their bids online.

​Bringing De Beers back to the Israel Diamond Exchange (IDE) is part of a bigger plan launched in July to boost local trade and bring back international business.

Having a major player like De Beers return is a big vote of confidence in Israel’s diamond industry and its place on the global stage.

​The biggest perk for local buyers? They get to check out the diamonds up close without having to hop on a plane. It isn’t clear yet how many people attended or if the move actually boosted sales.

​This auction arm works differently from the main part of De Beers’ business. Most of its rough diamonds—around 90%—are sold through regular sales called “sights.” These happen ten times a year across Botswana, Namibia, and South Africa, where registered buyers inspect their set shipments before making a purchase.

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