GlamBuzz
Tanishq and Sachin Tendulkar Lead Gold Exchange Drive to Cut Imports, Boost Self-Reliance
Tanishq, the jewellery brand from the House of Tata, has rolled out one of India’s largest gold exchange campaigns, urging families to bring idle gold out of lockers and convert it into new jewellery. The initiative highlights a stark reality: though Indian households collectively hold nearly 25,000 tonnes of gold, almost 99% of the country’s annual demand is still met through imports.
By promoting gold exchange, Tanishq hopes to not only help consumers renew their personal legacies but also reduce the nation’s dependence on imported gold. To amplify the message of trust and transparency, the brand has partnered with cricket icon Sachin Tendulkar.
In a first, Tanishq is offering 0% deduction on gold exchange across all karatages, including as low as 9KT, until 21st October, 2025. The brand’s Gold Exchange Programme has already seen more than 30 lakh customers exchange nearly 1.7 lakh kilos of gold, accounting for 40% of its business.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said: “Every time a family exchanges even one gram of old locker gold, they … contribute to the nation by reducing imports. That is the power of gold exchange—personal joy with a national impact. With our first-ever 0% deduction offer across karatages (even as low as 9kt) this festive season, we are making it easier for every Indian to participate in the vision of making our nation self-reliant.”
Sachin Tendulkar added: “Gold is woven into the lives of every Indian family – gifted, cherished, and relied upon as it is passed on with love through generations. Tanishq’s Gold Exchange offers families a transparent and trustworthy way to renew this legacy. Each exchange not just turns yesterday’s jewellery into today’s contemporary designs, but also adds up to something much larger by reducing India’s dependence on gold imports, which to me is a win for every Indian.”
GlamBuzz
Jennifer Lopez Stuns in her ‘Desi’ look at the Lavish Udaipur Wedding of Heiress Netra Mantena and Vamsi Gadiraju
Udaipur witnessed one of its grandest celebrations as Indian-American heiress Netra Mantena, daughter of pharmaceutical billionaire Rama Raju Mantena and Padmaja, married Vamsi Gadiraju, co-founder and CTO of Superorder. The couple’s four-day festivities, held from November 21 to 24, 2025, drew an impressive guest list of global celebrities, business magnates, and high-profile personalities.
The wedding ceremony on November 23 was a magnificent daytime affair—yet it was Jennifer Lopez who captured the world’s attention with her impeccably styled ‘desi’ look. JLo attended the celebrations in a blush-pink Swarovski crystal saree specially designed by Manish Malhotra, paired with an elegant off-shoulder blouse. Elevating her ensemble further, she wore striking pieces from Manish Malhotra Jewellery, including a dual-toned emerald necklace, earrings, and a maang tikka featuring more than 168 carats of emeralds.
The wedding also saw appearances from notable names such as Kalpesh Mehta, Viraf Sarkari, Paris Hilinski, and a star-studded Bollywood lineup including Shah Rukh Khan, Ranveer Singh, Madhuri Dixit, Shahid Kapoor, Jacqueline Fernandez, Nora Fatehi, Janhvi Kapoor, Arjun Kapoor, and Kriti Sanon, who performed during the pre-wedding festivities. Dia Mirza added grace to the celebrations as the host of the mehendi evening.
With opulence, cultural splendour, and the presence of international icons, Netra and Vamsi’s Udaipur wedding has already become one of the most talked-about events of the year.
DMCC Launches ‘DMCC FinX’ To bridge institutional capital, trade and technology
GJEPC organises 22nd consecutive ‘India Pavilion’ at Jewellery Arabia in Bahrain
Ghana to Chair Kimberley Process in 2027
Bengaluru-based lab-grown diamond jewellery startup ONYA raises ₹5.5 crore in pre-seed funding led by Zeropearl VC
DMCC Launches ‘DMCC FinX’ To bridge institutional capital, trade and technology
GJEPC organises 22nd consecutive ‘India Pavilion’ at Jewellery Arabia in Bahrain
-
BrandBuzz2 weeks agoIndriya unveils Rajashree, the Bridal Collection of Maharashtra
-
National News14 hours agoBengaluru-based lab-grown diamond jewellery startup ONYA raises ₹5.5 crore in pre-seed funding led by Zeropearl VC
-
International News10 hours agoDMCC Launches ‘DMCC FinX’ To bridge institutional capital, trade and technology
-
International News11 hours agoGJEPC organises 22nd consecutive ‘India Pavilion’ at Jewellery Arabia in Bahrain
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.