GlamBuzz
Tanishq and Sachin Tendulkar Lead Gold Exchange Drive to Cut Imports, Boost Self-Reliance
Tanishq, the jewellery brand from the House of Tata, has rolled out one of India’s largest gold exchange campaigns, urging families to bring idle gold out of lockers and convert it into new jewellery. The initiative highlights a stark reality: though Indian households collectively hold nearly 25,000 tonnes of gold, almost 99% of the country’s annual demand is still met through imports.
By promoting gold exchange, Tanishq hopes to not only help consumers renew their personal legacies but also reduce the nation’s dependence on imported gold. To amplify the message of trust and transparency, the brand has partnered with cricket icon Sachin Tendulkar.
In a first, Tanishq is offering 0% deduction on gold exchange across all karatages, including as low as 9KT, until 21st October, 2025. The brand’s Gold Exchange Programme has already seen more than 30 lakh customers exchange nearly 1.7 lakh kilos of gold, accounting for 40% of its business.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said: “Every time a family exchanges even one gram of old locker gold, they … contribute to the nation by reducing imports. That is the power of gold exchange—personal joy with a national impact. With our first-ever 0% deduction offer across karatages (even as low as 9kt) this festive season, we are making it easier for every Indian to participate in the vision of making our nation self-reliant.”
Sachin Tendulkar added: “Gold is woven into the lives of every Indian family – gifted, cherished, and relied upon as it is passed on with love through generations. Tanishq’s Gold Exchange offers families a transparent and trustworthy way to renew this legacy. Each exchange not just turns yesterday’s jewellery into today’s contemporary designs, but also adds up to something much larger by reducing India’s dependence on gold imports, which to me is a win for every Indian.”
GlamBuzz
Kalyan Jewellers’ Navratri Celebrations Bring Stars From All Industries To Thrissur
Saif Ali Khan, Sara Ali Khan, Nagarjuna, Sreeleela, Malavika Mohanan and Other Celebrities Attend The Kalyanaraman Family’s Annual Festive Gathering
Kalyan Jewellers’ annual Navratri Puja celebrations at the Kalyanaraman family residence in Thrissur brought together prominent personalities from across various business verticals including Sports, Bollywood and the South Indian film industries, adding star power to the festive occasion.
The celebrations witnessed the presence of Saif Ali Khan, Sara Ali Khan, Nagarjuna, Akhil Akkineni, Sreeleela, Malavika Mohanan, Bobby Deol, Malaika Arora, Priyadarshan and Lissy, among other well-known guests. The celebrities arrived in traditional attire, reflecting the festive spirit and cultural significance of the occasion.
Traditional Elegance and Festive Style
The gathering showcased a blend of traditional Indian fashion and festive elegance, with several celebrities complementing their ethnic outfits with gold jewellery. Nagarjuna and his son Akhil Akkineni were seen in traditional kurta ensembles, while Saif Ali Khan opted for a classic kurta look. Sara Ali Khan appeared in a yellow saree with pink zari borders.
Actors Sreeleela and Malavika Mohanan also embraced traditional sarees paired with gold jewellery, highlighting the enduring appeal of Indian craftsmanship during festive celebrations. Filmmaker Priyadarshan attended with actor Lissy, while other prominent guests included Prabhu Ganesan, Punitha Prabhu, Rahman, Meherunnisa, Jayaram and Kalidas Jayaram.
A Signature Festive Tradition
The annual Navratri Puja hosted by the Kalyanaraman family has evolved into a prominent festive gathering, bringing together celebrities, industry personalities and distinguished guests. The celebration reflects the importance of tradition, family and cultural heritage, while highlighting the role of gold jewellery in India’s festive and ceremonial occasions.
Through this annual gathering, Kalyan Jewellers continues to bring together cinema, culture and festive traditions in a celebration that attracts considerable attention across the entertainment and jewellery industries.
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