GlamBuzz
Tanishq and Sachin Tendulkar Lead Gold Exchange Drive to Cut Imports, Boost Self-Reliance
Tanishq, the jewellery brand from the House of Tata, has rolled out one of India’s largest gold exchange campaigns, urging families to bring idle gold out of lockers and convert it into new jewellery. The initiative highlights a stark reality: though Indian households collectively hold nearly 25,000 tonnes of gold, almost 99% of the country’s annual demand is still met through imports.
By promoting gold exchange, Tanishq hopes to not only help consumers renew their personal legacies but also reduce the nation’s dependence on imported gold. To amplify the message of trust and transparency, the brand has partnered with cricket icon Sachin Tendulkar.
In a first, Tanishq is offering 0% deduction on gold exchange across all karatages, including as low as 9KT, until 21st October, 2025. The brand’s Gold Exchange Programme has already seen more than 30 lakh customers exchange nearly 1.7 lakh kilos of gold, accounting for 40% of its business.

Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said: “Every time a family exchanges even one gram of old locker gold, they … contribute to the nation by reducing imports. That is the power of gold exchange—personal joy with a national impact. With our first-ever 0% deduction offer across karatages (even as low as 9kt) this festive season, we are making it easier for every Indian to participate in the vision of making our nation self-reliant.”
Sachin Tendulkar added: “Gold is woven into the lives of every Indian family – gifted, cherished, and relied upon as it is passed on with love through generations. Tanishq’s Gold Exchange offers families a transparent and trustworthy way to renew this legacy. Each exchange not just turns yesterday’s jewellery into today’s contemporary designs, but also adds up to something much larger by reducing India’s dependence on gold imports, which to me is a win for every Indian.”

GlamBuzz
Kapil Sharma’s On-Screen Diamond Hunt Takes Shape at DP Abhushan Jewellery for the Feature Film Kis Kis Ko Pyar Karoon 2
DP Abhushan hosts Kapil Sharma in his journey for the perfect diamond ring for his girlfriend in the upcoming film, Kis Kis Ko Pyar Karoon 2
DP Abhushan, upholding its 85-year legacy of exquisite craftsmanship and timeless elegance, once again takes center stage through its special association with the upcoming film Kis Kis Ko Pyar Karoon 2. The filmmakers selected this trusted hometown brand as the ideal choice for a key shooting scene, where lead actor Kapil Sharma personally visits the store to select a diamond ring for his girlfriend in the movie. Their presence turned an ordinary day into an exciting, memorable experience for delighted shoppers.

On this note, Vikas Kataria, Promoter of DP Abhushan Ltd. shares “We were delighted to host Kapil and the filming cast at our store in Madhya Pradesh. Moments like these beautifully strengthen the connection we share with our customers across M.P, who have trusted DP Abhushan as their family jeweller for generations during their most cherished celebrations including us in their happiness. What sets us apart as the leading choice in our hometown is our commitment to authenticity, unwavering craftsmanship, and personalized service that connects us with our customers like family.”
The actor thoughtfully explored DP Abhushan’s exquisite diamond collection, guided by the store’s expert team through the brand’s signature masterpieces. While Kapil reviewed various designs and interacted with the staff, customers naturally gathered around drawn by the vibrant energy of the store, creating a lively atmosphere which reflects the trust and warmth the brand shares with its audience. While engaging with shoppers, Kapil shared a bit about his upcoming film. He lightened the mood with his natural humor, engaging effortlessly with everyone and creating a cheerful, relaxed atmosphere inside the store.
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