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Swiss watch industry sees export values up  9.2% yoy in Feb 2026, USA, Japan, France drive growth

Growth was led by high-end segments and favorable base effects, while demand in China and Hong Kong remained fragile.

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The Swiss watch industry experienced a notable rebound in February 2026, with export values climbing 9.2% year-over-year. This recovery follows a sluggish start to the year in January, where exports had dipped by 3.6%. It was mainly the very strong growth in three of the main markets – the USA, Japan and France – that tipped the balance.

According to the Federation of the Swiss Watch Industry (FHS), total monthly sales reached CHF 2.2 billion (approximately USD 2.77 billion), a significant increase from the CHF 1.9 billion recorded in the previous month.


Key Market Performance

The recovery was primarily driven by explosive growth in three core Western and Asian markets, which offset continued fragility in Greater China.

The Top Performers

  • USA (+26.8%): Maintaining its position as the world’s largest market for Swiss watches, the U.S. continues to exhibit “seesaw” behavior. This volatility is largely attributed to shifting trade policies and tariff uncertainties under the Trump administration.
  • Japan (+23.7%): Demand surged in Japan, marking it as a critical pillar of the February recovery.
  • France (+57.1%): While appearing as the strongest growth leader for the third consecutive month, the FHS notes this likely reflects France’s role as a logistics hub. Many watches are transshipped through France to other European destinations rather than being sold to local French consumers.

The Struggling Hubs

In contrast to the Western rebound, the Asian “Greater China” region remains under pressure:

  • China (-11.0%): Following a brief 5.0% uptick in January, demand plummeted again in February.
  • Hong Kong (-5.2%): Similarly, the recovery seen in January (+3.6%) proved short-lived. The FHS characterized the demand in these regions as “fragile.”

Analysis of the Recovery

1. The “Base Effect”

A portion of the 9.2% growth is attributed to a positive base effect. February 2025 was an exceptionally weak month for the industry, with exports down 8.2% at that time. Consequently, the year-on-year comparison for 2026 appears more favorable because the starting point (February 2025) was so low.

2. Tariff Volatility in the U.S.

The U.S. market has become increasingly unpredictable. Watch brands and retailers have been oscillating between building up stocks to beat potential tariff hikes and pulling back during periods of trade policy shifts. This has created a “seesaw” effect in monthly export data.

3. Material and Price Segment Trends

Growth was not uniform across all categories. High-end timepieces continue to lead the charge:

  • Precious Metal & Bimetallic Watches: These segments saw the strongest value increases, with bimetallic watches (gold/steel) surging by 38.4%.
  • Price Tiers: Growth was most pronounced in watches with an export price between CHF 500 and CHF 3,000.
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International News

Geopolitical Flashpoints and Macro Crosswinds Keep Bullion Markets In Check AUGMONT BULLION REPORT

Gold Increasingly Rivaling US Treasuries As A Preferred Reserve Asset For Central Banks Globally, For The First Time In Decades

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Gold prices slipped below $4,700 and silver below $80, retracing a portion of last week’s gains after President Trump publicly rejected Iran’s diplomatic response as “TOTALLY UNACCEPTABLE,” keeping inflationary concerns elevated. Tehran had proposed relocating part of its highly enriched uranium stockpile to a third country while refusing to dismantle its nuclear infrastructure — a position Washington found insufficient.

Geopolitical conditions deteriorated further over the weekend, with renewed cross-border attacks threatening to unravel the fragile ceasefire established in early April. US Central Command confirmed that American forces intercepted Iranian strikes and conducted defensive operations, while guided missile destroyers transited the Strait of Hormuz. The US subsequently reported sinking several Iranian vessels in the strait on Monday, as Iran escalated with fresh missile and drone strikes against the UAE. The Strait of Hormuz remains effectively closed, sustaining elevated energy prices and amplifying inflation risk globally.

Persistent inflationary pressure has reinforced expectations that central banks may tighten policy further — a headwind that typically weighs on precious metals. The April NFP report, released May 8, delivered a significant upside surprise: 177,000 jobs added against a consensus of 65,000, though below March’s 185,000, signaling a gradual cooling trajectory. The unemployment rate held at 4.3%. Rate cut expectations have shifted to late 2027 or early 2028, limiting dollar weakness and capping gold’s near-term upside.

On the USDINR front, currency markets were highly volatile, driven by crude oil dynamics. The rupee depreciated to record lows near 95.2 per dollar on May 7 following a 6% crude oil surge after Iran’s military escalation and a strike on a UAE oil facility. The move constrained capital inflows and triggered a surge in importer hedging activity. India’s physical gold demand has weakened sharply. Imports declined from approximately 100 tonnes in January to 65–66 tonnes in February, fell further to 20–22 tonnes in March, and are estimated at just 15 tonnes in April — among the lowest monthly readings in decades outside the Covid period.

Sentiment last week reflected a tug-of-war between safe-haven demand and the hawkish overlay from elevated energy prices. Analytically, the most notable shift in the pre-NFP environment is a structural repricing of gold: the metal has transitioned from a data-reactive asset to one driven by fiscal sustainability, monetary policy credibility, and sovereign reserve allocation. While Fed hawkishness remains a short-term constraint, 2026 has been defined by what analysts are calling “The Great Bullion Pivot” — gold increasingly rivaling US Treasuries as a preferred reserve asset for central banks globally, for the first time in decades.

Gold has been trading within a $4,500–$4,750 range (approximately ₹148K–₹154K). Having tested the upper boundary last week, profit-booking pressure may push prices back toward the lower end this week. Silver has been ranging between $71–$82 (approximately ₹235K–₹265K), and similarly, having touched the top of its range, a reversion toward support levels is likely in the near term.

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