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Swarovski Achieves 6% Growth To $2.26 bn in 2025

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Swarovski’s turnaround is sparkling brighter than ever, clocking 6% year-on-year organic growth in 2025 as its bold “LUXignite” strategy ignited real dividends. The Austrian family gem generated €1.97 billion ($2.26 billion) in revenue, fueled by its global network of 2,300 boutiques.

Pioneering “pop luxury” since 2022, the precision-cut crystal powerhouse shifted gears to jewelry-led dominance, supercharged by Grammy queen Ariana Grande’s 2023 ambassador gig—fusing high fashion with pop culture magic.

CEO Alexis Nasard said, “Our consistent progress continued in 2025 despite a challenging environment, as we delivered broad-based topline growth, strengthened profitability, and improved cash generation, while reaching new heights of brand desirability and anchoring the Swarovski brand as a cultural icon in the pop luxury space. The execution of the LUXignite strategy is delivering as intended.”

Growth lit up everywhere: Growth was broad-based across all regions and channels, led by North America, which rose 10%. The company also saw strong performance in its directly operated channels, including branded boutiques and its e-commerce platform. Swarovski said its business-to-consumer jewelry division continued to outperform the broader market, while its B2B segment benefited from renewed commercial plans and optimized manufacturing capacity. EBITDA climbed 12% on robust cash flows.

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GIA Celebrates America’s 250th Anniversary With Special Red, White and Blue Gem Showcase

Through This Curated Exhibition, GIA Highlights The Scientific, Historical and Artistic Dimensions Of Gemstones While Commemorating A Major Milestone In American History.

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The Gemological Institute of America (GIA) has assembled a distinctive collection of red, white and blue gemstones and pearls to mark the 250th anniversary of the United States. The showcase demonstrates the remarkable diversity of gem materials and highlights how crystal structures, trace elements and natural formation processes influence colour and appearance.

The collection presents a patriotic palette through an array of rare and notable gemstones. Featured in the red category are ruby, red spinel, rhodochrosite and red beryl. A standout exhibit is a finely carved ruby portrait of Abraham Lincoln, underscoring the artistic possibilities of gemstone carving. The display also includes red beryl, one of the world’s rarest gemstones, which is commercially mined only at Utah’s Ruby Violet Mine.

Representing the white and colourless segment are zircon, beryllonite, apophyllite and pearls. Colourless zircon is renowned for its exceptional brilliance and fire, while beryllonite from Maine adds a uniquely American element to the collection. Natural pearls further enrich the display, showcasing the fascinating biomineralisation process through which they are formed inside mollusks.

The blue section features blue spinel, dumortierite, euclase and benitoite. Among these, benitoite holds special significance as California’s state gemstone. First discovered in 1907 and officially designated as the state gem in 1985, benitoite is celebrated for its vivid blue colour and striking sparkle. Despite extensive study, scientists have yet to fully determine the cause of its distinctive hue.

Through this curated exhibition, GIA highlights the scientific, historical and artistic dimensions of gemstones while commemorating a major milestone in American history.

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