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Swarovski Achieves 6% Growth To $2.26 bn in 2025

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Swarovski’s turnaround is sparkling brighter than ever, clocking 6% year-on-year organic growth in 2025 as its bold “LUXignite” strategy ignited real dividends. The Austrian family gem generated €1.97 billion ($2.26 billion) in revenue, fueled by its global network of 2,300 boutiques.

Pioneering “pop luxury” since 2022, the precision-cut crystal powerhouse shifted gears to jewelry-led dominance, supercharged by Grammy queen Ariana Grande’s 2023 ambassador gig—fusing high fashion with pop culture magic.

CEO Alexis Nasard said, “Our consistent progress continued in 2025 despite a challenging environment, as we delivered broad-based topline growth, strengthened profitability, and improved cash generation, while reaching new heights of brand desirability and anchoring the Swarovski brand as a cultural icon in the pop luxury space. The execution of the LUXignite strategy is delivering as intended.”

Growth lit up everywhere: Growth was broad-based across all regions and channels, led by North America, which rose 10%. The company also saw strong performance in its directly operated channels, including branded boutiques and its e-commerce platform. Swarovski said its business-to-consumer jewelry division continued to outperform the broader market, while its B2B segment benefited from renewed commercial plans and optimized manufacturing capacity. EBITDA climbed 12% on robust cash flows.

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India Delegation Arrives In Paris For Three Days Of Learning, Business & Collaboration

Buyers, Institutional Investors, and Jewelers Are Guaranteed Strict Adherence To Exact Quality, Testing, and Traceability Standards. Silver From Any BIS-Approved Refinery Ensures A Verified Fineness and Purity

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GJEPC has brought a delegation of 17 leading Indian jewellery manufacturers to Paris for an intensive three-day programme aimed at building business, design collaboration, and long-term partnerships with French buyers, retailers, designers, and luxury brands.The delegationwas led by Shaunak Parikh Vice Chairman, GJEPC

The strategic trade mission comes as India’s gem and jewellery exports to France surged 19.72% year-on-year, reaching US$ 478.78 million in FY 2025–26 (up from US$ 399.93 million in FY 2024–25). Key drivers of this growth include:

  • Gold Jewellery Exports: US$ 159.53 million (+18.69%)
  • Cut & Polished Diamonds: US$ 204.07 million (+4.69%)

Despite rapid growth, India currently holds a 3.8% share of France’s total US$ 12.61 billion gem and jewellery import market, highlighting significant untapped potential for Indian exporters.

Strategic Briefing at the Embassy of India

The delegation’s engagement commenced on 13 October with an expert briefing at the Embassy of India in Paris on “The French Market & the Marketing of Desirability.” The session focused on French consumer trends, luxury brand positioning, sustainability, and market entry strategies. Key insights were delivered by:

  • Anish Kumar Singh, GJEPC Representative for France & Founder, Bhartiya Paris Club
  • Dr. Marta Marcheva, Executive Director, Institut Sup de Luxe
  • Céline Dassonville, CEO, ethiwork

The three-day initiative includes market visits, knowledge sessions, and high-level networking, culminating in an exclusive Buyer-Seller Meet (BSM) on 15 October 2026 at the Marriott Champs-Élysées, Paris.

Participating Indian Companies

The 17 Indian manufacturers representing the country’s high-end craftsmanship and design capabilities are: Asian Star Co. Ltd, DNJ Creation LLP, Fine Jewellery Manufacturing Ltd, Goldstar Jewellery Pvt. Ltd., KGK Creations (India) Pvt. Ltd., Malya Jewel Craft, Neysa Jewellery Ltd, NTS Navrattan Jewellers Pvt. Ltd., Patdiam Jewelry Ltd, Priority Jewels Ltd, Renaissance Global Ltd, S. Vinod Kumar Diamonds Pvt. Ltd., Sunjewels Pvt. Ltd., Supergems Jewellery, Tanvirkumar & Company, UniDesign Jewel, and Walking Tree Atelier Pvt. Ltd.

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