National News
Svariya Introduces a New Era of Everyday Jewellery with ‘Unleash Jewellery. Not Rules.’ Philosophy
Svariya Redefines Everyday Jewellery with Effortless Style and Wearability
In an era where personal style is becoming an everyday expression of identity, emerging demi-fine jewellery brand ‘Svariya’ is redefining how jewellery is worn, experienced, and lived in. Built on the philosophy ‘Unleash Jewellery. Not Rules’ the brand challenges long-standing norms that have traditionally defined the jewellery industry.
For years, jewellery has been associated with care instructions- remove before showering, store properly, avoid daily wear. Svariya reimagines this approach by creating pieces that are articulated for real life- effortless, durable, and meant to be donned without hesitation.
Positioned in the fast- growing demi-fine jewellery segment, Svariya offers thoughtfully designed collections crafted using high-quality materials such as stainless steel, silver, zircon stones, and premium gold plating. The brand’s jewellery is anti-tarnish, waterproof, and hypoallergenic, allowing it to seamlessly integrate into everyday routines.
“At Svariya, we believe jewellery should fit into your life effortlessly,” as quoted by Vishnupriya Singh, who is also the CEO of the brand. “Our philosophy, ‘Unleash Jewellery. Not Rules is about giving every woman the freedom to wear her jewellery without worrying about upkeep.
Designed with a minimalist yet statement-making aesthetic, Svariya’s pieces are created for the smooth transition across occasions, from daily work wear to social gatherings, without compromising on style statement. The brand focuses on versatility and longevity, ensuring that its collections remain relevant beyond seasonal trends.
The emergence of brands like Svariya reflects a broader shift in consumer preferences, where modern women are increasingly seeking products that combine elegance with ease. As lifestyles become more dynamic, jewellery is no longer confined to special occasions but has become an integral part of everyday wear.
With a digital-first approach and a strong focus on product quality, Svariya aims to build a meaningful presence in the affordable luxury jewellery space, catering to consumers who value both aesthetics and functionality. More than just adornment, Svariya represents a mindset—one that encourages confidence, individuality, and effortless style. Through its philosophy, the brand invites consumers to move beyond traditional rules and embrace jewellery as a natural extension of their everyday lives.
National News
Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
Electronic Gold Receipts segment witnesses active two-way trading on day one, with 1,60,375 units traded, representing approximately 6 kg of gold and a traded value of ₹23.34 crore as of 04:25 PM
India’s gold market took an important step towards greater integration with the commencement of live trading in the Electronic Gold Receipts (EGR) segment on the National Stock Exchange of India (NSE) today. Enabled through the collaboration between NSE and Augmont Enterprises Limited, the launch brings together NSE’s regulated exchange infrastructure and Augmont’s integrated physical gold ecosystem, creating a new avenue for investors to trade physically backed gold.
On its opening day, the EGR segment witnessed active two-way trading, with 1,60,357 units traded by approximately 04:25 PM, representing around 6 kg of gold. The trading activity translated into a cumulative traded value of approximately Rs.23.34 crore during the first session. The segment also demonstrated orderly price discovery, with prices remaining within a narrow intraday range of Rs.1,450.50 to Rs.1,460.00. The bid-ask spread remained between Rs.0.50 and Rs.1.00, indicating continuous two-way quotations and an active order book.
Each EGR represents 100 mg of physical gold, with the underlying gold held in SEBI-regulated vaults. Investors can buy and sell EGRs through their demat accounts on the exchange, while retaining the option of converting their holdings into physical gold, subject to the applicable framework. The segment follows a T+1 settlement cycle, under which trades executed on a particular day are settled on the next business day, facilitating the transfer of securities and funds through the exchange’s regulated clearing and settlement mechanism.
Under the strategic collaboration, Augmont serves as a key physical gold and infrastructure partner for NSE’s EGR segment, supporting the creation, vaulting, redemption and liquidity ecosystem. The gold backing the EGRs is sourced through Augmont’s integrated refining infrastructure, bringing together physical gold processing and exchange-based trading within a regulated framework.
The commencement of live trading marks an important step towards building a more transparent and accessible gold market in India. By enabling standardised gold to be traded through an exchange-based mechanism, EGRs have the potential to strengthen price discovery, improve market participation and create a more integrated ecosystem for physical gold.
Ketan Kothari, Whole-time Director, Augmont Enterprises Limited, said:
“The commencement of EGR trading marks the transition of our collaboration with NSE from building the underlying infrastructure to enabling a live, exchange-traded gold market. The day-one trading activity, continuous two-way quotations and orderly price discovery are important initial milestones for a new market segment.
At Augmont, we have brought together our refining capabilities and physical gold infrastructure to support the creation, vaulting and redemption of EGRs. We believe this initiative can play an important role in making physical gold more accessible, transparent and integrated with India’s formal financial ecosystem. Our focus remains on strengthening the ecosystem and supporting its wider adoption among investors, brokers and other market participants.“
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Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
Gauri Khan in ZOYA High Jewellery Collection Her Again
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JB Insights5 days agoDhanteras Gold Business Across India Estimated at Approximately ₹60,000 Crore – A Promising Start for the Jewellery Industry: GJC
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BrandBuzz5 days agoGauri Khan in ZOYA High Jewellery Collection Her Again
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National News5 days agoAugmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
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