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Svariya Introduces a New Era of Everyday Jewellery with ‘Unleash Jewellery. Not Rules.’ Philosophy

Svariya Redefines Everyday Jewellery with Effortless Style and Wearability

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In an era where personal style is becoming an everyday expression of identity, emerging demi-fine jewellery brand ‘Svariya’ is redefining how jewellery is worn, experienced, and lived in. Built on the philosophy ‘Unleash Jewellery. Not Rules’ the brand challenges long-standing norms that have traditionally defined the jewellery industry.

For years, jewellery has been associated with care instructions- remove before showering, store properly, avoid daily wear. Svariya reimagines this approach by creating pieces that are articulated for real life- effortless, durable, and meant to be donned without hesitation.

Positioned in the fast- growing demi-fine jewellery segment, Svariya offers thoughtfully designed collections crafted using high-quality materials such as stainless steel, silver, zircon stones, and premium gold plating. The brand’s jewellery is anti-tarnish, waterproof, and hypoallergenic, allowing it to seamlessly integrate into everyday routines.

 “At Svariya, we believe jewellery should fit into your life effortlessly,” as quoted by Vishnupriya Singh, who is also the CEO of the brand. “Our philosophy, ‘Unleash Jewellery. Not Rules is about giving every woman the freedom to wear her jewellery without worrying about upkeep.

Designed with a minimalist yet statement-making aesthetic, Svariya’s pieces are created for the smooth transition across occasions, from daily work wear to social gatherings, without compromising on style statement. The brand focuses on versatility and longevity, ensuring that its collections remain relevant beyond seasonal trends.

The emergence of brands like Svariya reflects a broader shift in consumer preferences, where modern women are increasingly seeking products that combine elegance with ease. As lifestyles become more dynamic, jewellery is no longer confined to special occasions but has become an integral part of everyday wear.

With a digital-first approach and a strong focus on product quality, Svariya aims to build a meaningful presence in the affordable luxury jewellery space, catering to consumers who value both aesthetics and functionality. More than just adornment, Svariya represents a mindset—one that encourages confidence, individuality, and effortless style. Through its philosophy, the brand invites consumers to move beyond traditional rules and embrace jewellery as a natural extension of their everyday lives.

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Shankesh Jewellers Limited’s Initial Public Offering To Open On Tuesday, August 18, 2026

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  • Price Band fixed at Rs 88 to Rs 93 per equity share of the face value of Rs 5 each of Shankesh Jewellers Limited
  • Anchor Investor Bid/Offer Date– Monday, August 17, 2026
  • Bid /Offer Opening Date – Tuesday, August 18, 2026, and Bid/ Offer Closing Date – Thursday, August 20, 2026
  • Bids can be made for a minimum of 160 Equity Shares of the face value of Rs 5 each and in multiples of 160Equity Shares of the face value of Rs 5 each thereafter

Shankesh Jewellers Limited proposes to open its Initial Public Offering (IPO) on Tuesday, 18 August 2026. The Anchor Investor Bidding Date is Monday, August 17, 2026 and the Bid/Offer Closing Date is Thursday, August 20, 2026.

The Price Band of the Offer has been fixed from Rs 88 per Equity Share to Rs 93 per Equity Share of face value Rs 5 each. Bids can be made for a minimum of 160 Equity Shares of face value Rs 5 each and in multiples of 160 Equity Shares thereafter.

The Offer comprises a fresh issue of up to 29,482,000 equity shares aggregating up to Rs 2,594 million, and an Offer for Sale of up to 10,000,000 equity shares aggregating up to Rs 880 million. The OFS is by the Selling Shareholders, comprising up to 48,00,000 Equity Shares by Mr. Kantilal Kheemraj Jain and up to 52,00,000 Equity Shares by Mr. Manoj Kantilal Jain (collectively, the “Promoter Selling Shareholders”).

Shankesh Jewellers Limited is a Mumbai-headquartered, B2B jewellery company engaged in the business of handcrafted gold jewellery and customisation services for clients across India. The Company acts as a principal contractor across design, inventory management, and finished jewellery is delivered directly to its clients, ensuring seamless and high-quality service.

The Company enjoys a legacy in hand-made jewellery spanning over three decades. Shankesh Jewellers serves a Pan-India B2B customer base comprising established corporate and non-corporate jewellery players. The company’s clientele includes Joyalukkas, P. N. Gadgil & Sons, Kalyan Jewellers, P N Gadgil Jewellers, Manoj Vaibhav Gems ‘N’ Jewellers, Novel Jewels (Aditya Birla Group), Bhima Jewellery Madurai, Hari Prasad Gopi Krishna Saraf Pvt Ltd, D.P. Abhushan, Vysyaraju Jewellers, Gajaananda Jewellery Mart, Arundhati Jewellers, Verma Jewellers and Sham Jewellers, among others.

Shankesh Jewellers has consistently reported growth in revenue from operations along with profitability. In the fiscal years 2026, 2025 and 2024, the company catered to 418, 457 and 448 customers, respectively. Revenue from operations was Rs 16,307 million, Rs 14,038 million and Rs 10,617 million for the same period, representing year-on-year revenue growth of 16.17% in fiscal 2026 and 32.21% in fiscal 2025.

The Offer:

The Offer is being made in terms of Rule 19(2)(b) of the SCRR read with Regulation 31 of the SEBI ICDR Regulations. The Offer is being made through the Book Building Process and is in compliance with Regulation 6(1) of the SEBI ICDR Regulations wherein in terms of Regulation 32(1) of the SEBI ICDR Regulations, not more than 50% of the Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs”) (and such portion, the “QIB Portion”) provided that the Company, in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR Regulations (“Anchor Investor Portion”), of which at least 40% shall be reserved in the following manner: (i) 33.33% of the Anchor Investor Portion shall be reserved for allocation to domestic Mutual Funds; and (ii) 6.67% of the Anchor Investor Portion shall be reserved for Life Insurance Companies and Pension Funds subject to valid Bids being received from domestic Mutual Funds, Life Insurance Companies and Pension Funds, as applicable, at or above the Anchor Investor Allocation Price.

Any under-subscription in the Life Insurance Companies and Pension Funds category specified in (ii) above may be allocated to domestic Mutual Funds, in accordance with SEBI ICDR Regulations. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the remaining QIB Portion (“Net QIB Portion”).

Further, 5% of the Net QIB Portion shall be available for allocation on a proportionate basis only to Mutual Funds and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors) including Mutual Funds, subject to valid Bids being received at or above the Offer Price.

However, if the aggregate demand from Mutual Funds is less than 5% of the QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining QIB Portion for proportionate allocation to QIBs.

Further, not less than 15% of the Offer shall be available for allocation to Non-Institutional Bidders, out of which (a) one-third of such portion shall be reserved for applicants with application size of more than Rs 0.20 million and up to Rs 1.00 million; and (b) two-third of such portion shall be reserved for applicants with application size of more than Rs 1.00 million, provided that the unsubscribed portion in either of such sub-categories may be allocated to applicants in the other sub-category of Non-Institutional Bidders.

Not less than 35% of the Offer shall be available for allocation to Retail Individual Bidders (“RIBs”) in accordance with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Offer Price.

Further, all potential Bidders (except Anchor Investors) are required to mandatorily utilise the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective bank accounts (including UPI ID for UPI Bidders using UPI Mechanism) in which the Bid amount will be blocked by the SCSBs or the Sponsor Banks, as applicable, to participate in the Offer. Anchor Investors are not permitted to participate in the Anchor Investor Portion of the Offer through the ASBA process.

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