Special Reports
Growth of the 925 Sterling Silver Gifting Segment
The 925 sterling silver gifting segment is emerging as a distinct and fast-growing opportunity within the global jewellery and gifting economy, driven by the convergence of rising gold prices, changing consumer preferences, personalisation, digital commerce and the growing acceptance of affordable luxury. Once positioned largely as a lower-priced alternative to gold, sterling silver is increasingly being viewed as a meaningful, fashionable and culturally relevant gifting product across jewellery, festive articles, pooja items, personalised keepsakes and corporate gifting.

The global silver jewellery market is estimated at around US$40.5 billion in 2025, with Asia-Pacific accounting for a significant share of demand and manufacturing. India occupies an important position in this ecosystem, supported by its strong jewellery-making base, cultural affinity for silver and expanding organised retail sector. The report estimates that India’s combined silver jewellery and silver articles market could grow at around 4–6% CAGR through 2029, with gifting-led categories potentially expanding faster than the broader market.
A key catalyst is the widening affordability gap between gold and silver. Although silver prices have also risen sharply, gold’s much stronger price escalation has encouraged consumers to trade down without abandoning the desire to gift precious-metal products.
In India, silver jewellery and gifting products in the Rs. 10,000– Rs. 30,000 range provide an accessible entry point for consumers seeking a premium yet affordable gift. Gold-plated 925 silver, personalised jewellery, initials, names, zodiac symbols and meaningful charms are further expanding the addressable market.

Young consumers—particularly Gen Z and millennials—are increasingly treating silver as a fashion statement, a form of wearable value and an expression of personal identity.
India’s vast gifting economy provides another significant growth pool. Festival gifting, weddings, birthdays, anniversaries, personal gifting and corporate appreciation programmes create multiple occasions for silver products. Traditional silver articles such as idols, pooja sets, utensils and commemorative pieces remain culturally relevant, while modern retailers are adding fashion jewellery, personalised products, premium silverware and corporate gifting collections.
The rise of D2C silver-first brands provides perhaps the clearest evidence of the segment’s commercial potential. A business built around 925 silver can scale rapidly by combining digital-first merchandising, affordable pricing, personalisation and gifting-led positioning.
925 sterling silver is moving beyond its traditional role as a secondary jewellery category to become an important standalone gifting proposition. Through the late 2020s, personalised jewellery, vermeil, festive products, corporate gifts and organised silver retail are likely to remain key growth engines, positioning silver as an increasingly important bridge between affordability, aspiration, personal expression and precious-metal gifting.

JB Insights
The Most Important Business Is Yourself
For business leaders, Health and Wellness are the ultimate assets.
शरीरमाद्यं खलु धर्मसाधनम्॥
“The body is indeed the first instrument for fulfilling one’s duties and pursuing righteousness”
(Kalidasa’s epic Kumarasambhava)
उद्धरेदात्मनात्मानं नात्मानमवसादयेत्।
“A leader must elevate oneself through one’s own mind and not degrade oneself. A healthy mind is the foundation of self-leadership”
(Bhagavad Gita 6.5)
In today’s fast-paced corporate world, success often comes at the cost of long working hours, constant pressure, and an increasingly blurred line between professional and personal life. Add to this the challenges of urban pollution, shrinking green spaces, and digital overload, and maintaining good health becomes a conscious effort rather than a natural outcome. For business leaders, the responsibility extends beyond meeting targets—they must also nurture their physical, mental, emotional, and spiritual well-being to lead with clarity, resilience, and purpose.
True leadership begins with self-care.
Business owners and senior management are embracing a more holistic approach to corporate wellness. Preventive healthcare, physical workouts, mental resilience programmes, yoga, mindfulness, Ayurveda, meditation, and other Indian Knowledge Systems are becoming integral to overall well-being.
Against this backdrop, JewelBuzz spoke to leading entrepreneurs, owners, and senior executives in the jewellery trade and industry about how they maintain physical, mental, emotional, and spiritual well-being.
A HOLISTIC APPROACH TO CORPORATE WELLNESS
Business owners and senior management are embracing a more holistic approach to corporate wellness. Preventive healthcare, physical workouts, mental resilience programmes, yoga, mindfulness, Ayurveda, meditation, and other Indian Knowledge Systems are becoming integral to overall well-being.

Good health is not just about living longer; it’s about having the energy, clarity and resilience to lead a meaningful life and create lasting impact.
What our leaders say…
Chetan Thadeshwar, CMD, Shringar House of Mangalsutra Lt

- I make my daily gym workout a non-negotiable commitment.
- I believe consistency is more important than convenience.
- I challenge myself to push beyond my limits in every workout.
- I credit fitness for improving my focus and reducing stress.
- I believe discipline matters more than the type of exercise.
- I encourage everyone to find a fitness routine they can sustain.
“Fitness stopped being another task on my to-do list long ago. It became a commitment, and I believe commitments should not be rescheduled when life gets inconvenient“
Dr. Chetan Kumar Mehta, Founder & CMD, Laxmi Diamonds
- I begin every day with prayer, which is my form of meditation.
- I believe stillness and focus are essential for both life and business.
- I have been a vegetarian all my life through family tradition.
- I put my phone away after 10:30 p.m. every night.
- I prioritize quality sleep to make better business decisions.
- I believe a well-rested mind makes wiser decisions than a tired one.

“The practices I keep are not additions to my day. They are the structure of it“
Akash Talesara, CEO, Sky Gold & Diamonds

- I treat fitness as a daily commitment, not a spare-time activity.
- I train five days a week with strength workouts and marathon running.
- I prioritize clean eating, quality sleep, and mindful living.
- I believe health is built by creating priorities, not finding time.
- I wrote Busy But Built to inspire busy professionals to stay healthy.
- I believe success is built through the choices I make every day.
“Every workout is a reminder that the discipline built in the gym translates into resilience in the boardroom“
Avinash Gupta, Vice Chairman, GJC
- I believe overall well-being is essential for effective leadership.
- I rely on mindful eating as the foundation of my health.
- I stay active through brisk walking and cardio exercises.
- I undergo a 10-day detox programme every year.
- I unwind by listening to old melodies and playing cards.
- I believe balance and consistency matter more than rigid routines.

“Good health is not about following a rigid routine; it is about maintaining balance, making mindful choices, and staying consistent over the long term“
John Alukkas MD, Jos Alukkas Group

- I follow a regular workout routine to stay energized and mentally sharp.
- I believe exercise naturally encourages healthy eating and proper rest.
- I draw strength from my family and community.
- I recharge through travel, adventure sports, and staycations.
- I stay grounded by celebrating festivals and cultural traditions.
- I make time for football, automobiles, and family despite my busy schedule.
“I follow a regular workout routine and firmly believe in the philosophy of “no pain, no gain.” Exercise helps me stay energized, disciplined, and mentally sharp“
K. Srinivasan CMD, Emerald Group

- I strongly believe that health is wealth.
- I begin every day at 5 a.m. with a disciplined routine.
- I combine cardio, strength training, swimming, and meditation.
- I follow fixed meal timings and a healthy diet.
- I prioritize early sleep and proper recovery.
- I believe disciplined living has been the foundation of my success.
“Physical and mental fitness fosters the patience to listen, understand others’ concerns, and provide thoughtful solutions”
Dr. Pratap Madhukar Kamath MD, Abaran Timeless Jewellery
- I believe a leader’s well-being directly impacts the organization.
- I begin every day with a one-hour workout.
- I prioritize adequate sleep and balanced nutrition.
- I pursue wildlife photography to develop patience and resilience.
- I enjoy golf because it strengthens both my body and mind.
- I value quality time with my family to stay grounded.

“As business leaders, we are expected to make important decisions every day, and that requires physical vitality, mental clarity, and emotional balance“
Saket Keshri, Director, Ratnalaya Jewellers

- I believe good leadership begins with good health.
- I start every morning with a 100-minute workout.
- I follow a clean diet with balanced protein and carbohydrate intake.
- I continuously learn and share my experiences through content creation.
- I make quality family time a priority.
- I believe well-being helps me perform at my best every day.
“Well-being is not just about living longer—it’s about performing better every day“
Samyak Shah MD, Chandukaka Saraf
- I believe staying physically and mentally fit is my responsibility.
- I play badminton regularly to improve my focus and agility.
- I follow a balanced vegetarian and organic diet.
- I maintain disciplined meal timings and prefer early dinners.
- I prioritize quality sleep for better creativity and decision-making.
- I believe sustainable daily habits lead to lasting success.

“Staying physically and mentally fit is not a choice; rather, it is a responsibility“
Vipul P. Shah, CEO & MD, Asian Star Co. Ltd.

- I believe well-being is my greatest investment.
- I maintain a disciplined routine of walking, workouts, cycling and marathon training.
- I play cricket and other sports to build resilience and teamwork.
- I read regularly to broaden my perspective and sharpen my thinking.
- I follow a simple, wholesome home-cooked diet.
- I believe wellness is a lifelong journey that deserves daily commitment.
“Wellness is not a destination; it is a lifelong journey, and one that deserves our commitment every single day”
Milan Chheda, Partner, Tara Fine Jewels

- I combine strength training, endurance workouts, and sports to stay fit.
- I regularly play cricket and volleyball.
- I relax through spa sessions, yoga and travel.
- I enjoy playing poker to sharpen my focus and strategic thinking.
- I follow a protein-rich diet with nutritious multigrains.
- I maintain disciplined meal timings to sustain my energy.
“Maintaining mental balance is equally important to me. Whenever my schedule permits, I also practice basic yoga, which helps reduce stress, enhances mindfulness, and brings a sense of inner calm“
Snneh Suresh Jain, Executive Director & CEO, Royal Chain Ltd

- I stay fit through gym workouts, swimming and walking.
- I practice meditation to maintain mental clarity.
- I follow a disciplined diet, quality sleep and regular health check-ups.
- I enjoy travelling, photography and music to recharge.
- I prioritize quality time with my family.
- I believe my well-being is the foundation of my professional success.
“Well-being is not separate from professional success; it is the foundation that enables a leader to perform sustainably and stay emotionally grounded”
Hetal Vakil Jewellery Consultant & Industry Expert
- I believe wellness is about compassion and giving myself a fresh start whenever needed.
- I accept life’s natural changes with patience and positivity.
- I combine cardio, strength training, yoga and breathing exercises.
- I embrace alternative therapies like acupuncture and homeopathy.
- I believe holistic wellness helps me stay balanced.
- I focus on sustainable habits rather than perfection.

“My health philosophy centers on a compassionate, holistic approach: whenever I return to my wellness routine, it is a fresh start: Jab jaage tab savera“

When leaders invest in their well-being, they don’t just transform their own lives; they create a healthier, happier, and more productive organization.

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